SEO Manager

Better Placed; Manchester; Hybrid; GBP 35,000 - 40,000; Full time

Job summary

A prominent D2C brand in Greater Manchester is seeking an SEO Manager to lead the planning and implementation of SEO strategies. The ideal candidate will have strong technical SEO skills and experience in content management, delivering substantial improvements in search visibility and performance metrics. This hybrid role offers a salary between £35,000 and £40,000, plus additional benefits.

Qualifications

• Proven ability to effectively implement SEO principles, on-site keyword optimisation, and related SEO tactics.
• Strong understanding of technical SEO principles, including site architecture, crawlability, indexation, and structured data.
• Experience conducting technical audits and collaborating with developers.

Responsibilities

• Support the planning and implementation of SEO strategies.
• Take ownership of planning and delivering the technical SEO strategy.
• Support the SEO Manager with planning and managing content schedules.

Skills

Implement SEO principles

Technical SEO understanding

Data interpretation

Keyword research

Content marketing

Tools

Google Analytics

Google Search Console

SEMrush

Job description

SEO Manager

D2C brand

Greater Manchester (Hybrid 2 days in 3 WFH)

£35,000 - £40,000 + Package

A huge consumer service brand in the UK. Multi-million turnover. PE investment.

Market leading position. Solid brand name built in an increasingly competitive market.

Reputation for quality and exceptional customer service. Award winning

Impressive customer retention and brand loyalty. Noted by other competitors.

Key responsibilities for this role include :

SEO Strategy

Support the planning and implementation of SEO strategies across multiple products, aligned with overall business objectives.

Identify growth opportunities through organic search and develop actionable plans to improve visibility, traffic, and conversions.

Support the strategy and delivery of CMS website migrations from both technical and content perspectives.

Technical SEO

Take ownership of planning and delivering the technical SEO strategy and roadmap, with support from the SEO Manager and future agency support.

Report on technical performance across all websites and provide recommendations and solutions to technical website challenges.

Conduct regular technical audits to ensure website health, crawlability, and indexability.

Collaborate with developers to implement SEO best practices across site architecture, page speed, mobile usability, and structured data.

SEO Content

Support the SEO Manager with planning and managing the ongoing content schedule, including keyword research, topic ideation, and seasonal content planning.

Conduct gap analyses and content audits on key product areas to identify new and existing SEO opportunities.

Write engaging, SEO-led content for product pages and blogs that align with overall SEO strategy and business objectives.

Ensure all content produced and uploaded is fully optimised from both content and technical perspectives.

Work with freelance copywriters, providing briefs and managing the relationship.

Review, edit, and proofread work from freelancers and junior team members from both an SEO and editorial standpoint.

Manage CMS-related SEO tasks such as publishing and editing content across multiple websites, maintaining in-house style standards, and creating redirects and sitemaps.

Support the production of monthly newsletters for customers and prospects as required.

Performance Reporting

Monitor and analyse SEO performance using reporting tools, providing regular updates on the technical health of the websites.

Actively monitor overall SEO performance with actionable insights and recommendations.

Track competitor SEO performance and industry trends to identify opportunities and challenges.

Produce monthly SEO reports using data from tools such as Google Analytics, Google Search Console, and SEMrush.

Conduct content audits as required.

Maintain up-to-date knowledge of search engine algorithms, ranking factors, and industry trends, and share insights with the SEO and wider marketing teams.

What I am looking for :

• Proven ability to effectively implement SEO principles, on-site keyword optimisation, and related SEO tactics that drive improved search rankings and traffic.
• Strong understanding of technical SEO principles, including site architecture, crawlability, indexation, and structured data.
• Experience conducting technical audits and collaborating with developers to implement fixes.
• Ability to interpret data, generate insights, and present performance reports to stakeholders.
• Skilled in keyword research, on-page optimisation, and aligning content with user intent.
• Experienced copywriter with a background in producing content for a variety of purposes across different sectors and industries.
• Confident in conducting keyword gap analyses to identify new and existing content opportunities.
• Demonstrable experience in content marketing, reporting, and strategic planning.
• Basic knowledge of heading elements, image optimisation, and internal linking best practices.
• Good understanding of the marketing challenges faced by e-commerce businesses.