SEO Manager

Joma Jewellery & Katie Loxton; Banbury; Hybrid; GBP 50,000 - 75,000; Full time

Benefits offered by this job

Staff discount

35 days holiday (with service)

Job summary

Joma Jewellery & Katie Loxton is seeking an experienced SEO Manager to lead Organic Search across our growing portfolio of brands, including Katie Loxton and Joma Jewellery. You’ll shape growth, drive visibility, and improve user experience with data-led decisions.

You’ll work closely with Marketing and Ecommerce to expand across traditional and emerging search channels, including AI and Social Search, while managing a small team.

Qualifications

• Proven experience in an SEO role, preferably with Ecommerce/retail/fashion brands.
• Strong technical SEO skills: audits, crawlability, indexation, site speed, Core Web Vitals, schema.
• Experience in keyword research, content optimisation and competitor analysis.
• Proficient in GA, GSC, SEMrush, Ahrefs and Screaming Frog.
• Analytical mindset with ability to turn data into clear actions and results.
• Strong communication and presentation skills for senior management.
• Up-to-date knowledge of Google algorithm changes and trends.
• Experience managing direct reports; proactive and adaptable.
• Passionate about Ecommerce, digital growth and customer experience.

Responsibilities

• Develop and own the Organic Search strategy across all brands to maximise visibility and revenue.
• Drive growth across traditional and emerging channels including AI and Social Search.
• Identify opportunities via data-led insights and testing to improve acquisition and conversion.
• Conduct regular keyword, trend and competitor analysis to inform strategy.
• Regularly report on Organic Search performance with actionable insights.
• Audit and maintain strong technical SEO hygiene across sites and improve site health.
• Collaborate with Ecommerce for site structure, speed, Core Web Vitals and schema.
• Own content strategy; collaborate with Brand/Marketing to uplift journeys and brand citations.
• Support and develop direct reports; foster a high-performing team culture.

Skills

Technical SEO

Keyword research

Analytics tools

Team leadership

Communication

Strategic thinking

Ecommerce / Fashion

Google algorithms

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Screaming Frog

Job description

THE OPPORTUNITY

We’re looking for a strategic and commercially minded SEO Manager to lead the Organic Search strategy across our growing portfolio of brands including Katie Loxton, Joma Jewellery, Katie Loxton Inc. and A Littles & Co.

THE OPPORTUNITY

We’re looking for a strategic and commercially minded SEO Manager to lead the Organic Search strategy across our growing portfolio of brands including Katie Loxton, Joma Jewellery, Katie Loxton Inc. and A Littles & Co. This is an exciting opportunity to shape the future of organic growth across both traditional and emerging search channels. Working closely with our Marketing and Ecommerce teams, you’ll play a key role in driving visibility, improving user experience, and unlocking opportunities to increase traffic, engagement and conversion. As SEO Manager, you’ll make an impact by combing technical expertise with creative content thinking and data-led decision making to help our brands continue to grow globally. From identifying growth opportunities and improving technical site health to exploring AI Search and Social Search visibility, you’ll be at the forefront of evolving search trends and innovation. You’ll thrive in a fast-paced and collaborative environment, bringing fresh ideas, analytical thinking and a proactive approach to driving performance. The role is Monday - Friday 9am-5pm. You’ll enjoy the variation of the exciting buzz of our stunning head office in Banbury, Oxfordshire three times a week on average with the flexibility to work from home for the remaining days.

BEHIND THE BRANDS

We’re a family-run, entrepreneurial company with an exciting pace of life and a bright and friendly team. We are passionate about creating stunning products with a personal touch and innovating our business behind the scenes. We value creativity, collaboration and integrity.

How You’ll Contribute

Organic Search Strategy & Growth

• Create and deliver the Organic Search strategy across Katie Loxton, Joma Jewellery, Katie Loxton Inc. and A Littles & Co. to maximise search visibility, traffic and revenue growth
• Drive visibility growth across both traditional search and emerging channels including AI Search and Social Search
• Identify new opportunities to improve acquisition, search performance and conversion through data-led insights and testing
• Complete regular keyword, trend and competitor analysis to inform strategic decision making and identify opportunities for growth
• Regularly report on Organic Search performance, sharing actionable insights and measuring the effectiveness of implementations and testing

Technical SEO & Website Optimisation

• Audit and maintain strong technical SEO hygiene across all websites, proactively identifying and resolving issues that may impact visibility, traffic or user experience
• Work closely with Ecommerce teams to improve site structure, indexation, crawlability, site speed, Core Web Vitals and schema implementation
• Audit, manage and maintain site-wide landing pages to identify opportunities for optimisation, reduce duplication and improve content quality
• Support A/B testing and user research initiatives to improve customer journey performance and conversion rates

Content & Collaboration

• Own the SEO content strategy, driving growth through enhanced category and content coverage while identifying opportunities to optimise existing content performance
• Collaborate cross-functionally with Ecommerce, Brand and Marketing teams to enhance customer journeys and improve user experience
• Work with Brand teams to identify opportunities to improve brand awareness and increase brand citations across authoritative publications
• Share search trends, consumer insights and competitor activity with wider teams to support commercial and marketing decision making
• Support and manage direct reports, encouraging development and fostering a collaborative, high-performing team culture

THE TALENT YOU’LL BRING

• Proven experience in a dedicated SEO role, ideally within Ecommerce, retail, fashion or lifestyle brands
• Strong technical SEO knowledge including site audits, crawlability, indexation, site speed, schema markup and Core Web Vitals
• Experienced in keyword research, content optimisation and competitor analysis
• Strong understanding of SEO and analytics tools including Google Analytics, Google Search Console, SEMrush, Ahrefs and Screaming Frog
• Analytical mindset with the ability to turn data into clear actions, insights and results
• Strong communication and presentation skills, with confidence presenting to Senior Management and cross-functional teams
• Up to date knowledge of Google algorithm changes, search trends and SEO best practice
• Experience managing and developing direct reports
• Proactive, organised and adaptable, with the ability to thrive in a fast-paced environment
• Passionate about Ecommerce, digital growth and delivering exceptional customer experiences

PERFECTLY PACKAGED

• A competitive salary DOE
• 33 days holiday including bank holidays rising to 35 with length of service
• A broad benefits package including our staff favourite – a very generous staff discount across both our brands. See all of our benefits on our careers portal
• Opportunities to make an impact as well as learn and develop further
• An innovative and friendly workplace with a team we’re proud to be part of. Find out more about us and our culture on our careers portal

Joma Jewellery was founded in 2008 by Katie and Geoff Loxton, since then we have gone from strength to strength, launching Katie Loxton in 2015 and growing our business beyond the UK. We know that part of that growth comes from the fact that we take diversity and inclusion very seriously. We strive to be the best in our field, and we know that happens by hiring a diverse team and encouraging everyone to be their authentic selves when working with us. We don’t hire based on cultures, preferences, or personalities – it’s what you bring to the team that counts.

We are always striving to improve our way of working to be more inclusive, diverse and equal, including encouraging all team members to bring their ideas to the table as we know this is key to our continued success.