SEO & GEO Manager

Culligan UK limited

Wolverhampton

On-site

GBP 55,000 - 75,000

Full time

14 days+

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Benefits offered by this job

23 days holiday

Holiday purchase scheme

Pension – Salary exchange Scheme

Life Assurance

My Culligan benefits -Discount平台

Culligan Product discounts

Employee Assistance programme

Training and Development

Enhanced maternity, paternity, and con

Enhanced parental leave

Job summary

Culligan UK Limited is seeking a commercially driven SEO & GEO Manager to own how Culligan is found, understood and recommended across traditional search engines and AI-driven answer engines. You will lead strategy, delivery and measurement end to end.

You will grow high-quality organic traffic, leads and revenue for B2B and consumer propositions, covering technical SEO, content, topical authority, digital PR and local search.

Qualifications

5+ years in SEO with measurable commercial results.
Proficient in audits, migrations, structured data, crawl/indexing, Core Web Vitals.
Strong content/keyword strategy, topical authority and refresh programmes.
Experience building authority through digital PR and editorial partnerships.
GEO/AI search visibility experience or credible track record of adaptation.
Advanced use of GA4, GSC and at least one enterprise SEO platform.
Experience managing agencies, freelancers and cross-functional stakeholders.
Track record of delivering measurable commercial outcomes from organic search.

Responsibilities

Own the SEO & GEO strategy, delivery and measurement end-to-end.
Grow high-quality organic traffic, leads and revenue for B2B and consumer propositions.
Cover technical SEO, content/topical authority, digital PR and local search.
Build GEO capability to position Culligan as a cited source in AI Overviews and assistants.
Coordinate with agencies, freelancers and internal stakeholders to drive outcomes.

Skills

SEO strategy

Technical SEO

Content strategy

Digital PR

GEO / AI search

GA4 & GSC

Enterprise SEO tools

Agency management

Cross-functional collaboration

Commercial impact

Tools

Semrush

Ahrefs

Screaming Frog

Botify

Conductor

Job description

We are seeking a commercially driven SEO & GEO Manager to own how Culligan is found, understood and recommended across both traditional search engines and AI-driven answer engines. Organic discovery is one of our highest-return acquisition channels, and this role owns the strategy, delivery and measurement behind it end to end.

You will be accountable for growing high-quality organic traffic, leads and revenue across our B2B and consumer propositions — covering technical SEO, content and topical authority, digital PR and authority building, and local/multi-location search. Alongside this, you will build our Generative Engine Optimisation (GEO) capability: making Culligan the cited, trusted source in AI Overviews, ChatGPT, Copilot, Gemini, Perplexity and other AI assistants.

5+ years in SEO, with clear ownership of strategy and measurable commercial results
Demonstrable technical SEO capability: audits, migrations, structured data, crawl and indexation, Core Web Vitals
Strong content and keyword/entity strategy experience, including topical authority and content refresh programmes
Experience building authority through digital PR, original data or editorial partnerships
Practical, evidenced experience of GEO / AI search visibility — or a clear, credible track record of adapting quickly to major search change
Advanced use of GA4, Google Search Console and at least one enterprise SEO platform (e.g. Semrush, Ahrefs, Screaming Frog, Sitebulb, Botify, Conductor)
Experience managing agencies, freelancers and cross-functional stakeholders
Track record of delivering measurable commercial outcomes from organic search (traffic quality, leads, revenue, ROI)