SEO & Digital PR Specialist — Path to Account Director

Visualsoft | Shopify Platinum Partner | Unified Retail Agency; Newcastle upon Tyne; Hybrid; GBP 25,000 - 36,000; Full time

Benefits offered by this job

Unlimited holidays

Hybrid working

MacBook

Pension scheme

Cycle to work

EV Car scheme

Training & development

Employee assistance

Job summary

Visualsoft in the United Kingdom is seeking an SEO Executive to support Senior Account Directors by executing technical, strategic, and PR tasks to drive client performance across SEO strategy and Digital PR.

You will audit, research, implement on-site changes, outreach to journalists, build media lists, create assets, and track coverage while also participating in training and progression towards an Account Director role.

Qualifications

• Agency experience in an SEO or digital marketing role, ideally within an agency environment.
• Understanding of SEO fundamentals and how the channel works across tools and principles.
• Experience with Digital PR, building media lists, writing pitch emails, and understanding what makes a story newsworthy.

Responsibilities

• Auditing & Analysis: conduct technical audits, content audits, backlink profiles and other audits as briefed by the Account Directors.
• Keyword Research: perform in-depth keyword research and competitor gap analysis.
• Implementation: take ownership of on-site changes across client CMS platforms and optimise metadata.
• Quality Control: perform checks on all deliverables before passing to the Account Director.
• Outreach: execute PR campaigns by contacting journalists, bloggers, and editors.
• Media Relations: build and maintain targeted media lists and monitor opportunities.
• Asset Creation: support the creation of press releases and campaign assets.
• Coverage Tracking: monitor and record all secured coverage and report metrics.
• Performance Reporting: pull data from GA4, Search Console, and rank tracking tools for client meetings.
• Ad-Hoc Analysis: respond to quick data requests to support strategy pivots.
• Holistic Learning: participate in training across Strategy, Content, Tech, and PR.
• Career Development: work towards PDP focusing on soft skills and strategic thinking.

Skills

SEO fundamentals

Agency experience

Digital PR

Outreach

Tools

Ahrefs

Semrush

GA4

Google Search Console

Screaming Frog

Job description

Visualsoft in the United Kingdom is seeking an SEO Executive to support Senior Account Directors by executing technical, strategic, and PR tasks to drive client performance across SEO strategy and Digital PR.

You will audit, research, implement on-site changes, outreach to journalists, build media lists, create assets, and track coverage while also participating in training and progression towards an Account Director role.