SEO Assistant Manager

The BDPN; Greater London; Hybrid; GBP 32,000 - 52,000; Full time

Benefits offered by this job

20% colleague discount on M&S products

Holiday allowance with option to buy

Discretionary bonus schemes

Pension and life assurance

Induction and training

M&S Choices portal perks

Family policies

Wellbeing support

Volunteer day

Job summary

Marks & Spencer is seeking an SEO Assistant Manager to optimise digital content for UK and Ireland markets, strengthening search visibility and organic growth. You will oversee on-page elements, plan editorial topics, and coordinate with external copywriters to deliver large content batches.

You will develop topic clusters, analyse performance, and share insights with stakeholders, while training colleagues on best practices and contributing to the content roadmap.

Qualifications

• Demonstrable experience working within SEO teams or agencies.
• Strong understanding of SEO best practice, with specialist knowledge of content optimisation, search intent, and on-page factors that influence organic visibility
• Good understanding of ecommerce page types and how each can be optimised for SEO
• Strong organisational skills, with the ability to manage multiple projects and large-scale content and data sets
• Clear communication skills, with an excellent grasp of English spelling, punctuation, and grammar

Responsibilities

• Support and optimise digital content across UK & IE markets to strengthen search visibility
• Optimise on-page content elements (meta tags, headings, content, internal links) across priority templates to maximise SEO performance across Fashion, Home & Beauty
• Conduct editorial planning, brief creation, and gap analysis; recommended evergreen content topics to inform the content calendar
• Develop and refine topic clusters, aligning content updates with taxonomy improvements and broader category strategies
• Identify opportunities to improve content quality, hygiene, and internal linking across the site, utilising keyword and competitor data to inform decision-making
• Coordinate with the external copywriting agency, ensuring effective budgeting, briefing and prioritisation of large-scale content batches
• Report on the performance of SEO changes and campaigns, sharing insights and success stories with relevant stakeholders to encourage continued optimisation
• Provide SEO training; upskilling stakeholders on best practice, defining processes, developing learning materials, and articulating the role content plays in wider online and acquisition strategies
• Support the SEO Manager in building the content optimisation and experimentation roadmap, contributing ideas and helping set category priorities in alignment with business objectives
• Contribute to cross-functional projects, including content migrations and template development, ensuring SEO Content best practice is applied
• Stay up to date on search trends, algorithm changes, and industry developments, sharing relevant insights and opportunities with the team.

Skills

SEO experience

Content optimisation

On-page factors

Collaboration

Data-driven

Tools

Google Search Console

Google Trends

Adobe Analytics

Botify

SEO rank trackers

Job description

Working at M&S means being part of something bigger - helping to deliver quality, value and service to millions of customers every day. We’re inclusive, fast-moving and always evolving, with a strong sense of purpose and a focus on doing the right thing.Here are just a few of the benefits that make working here even more rewarding:

20% colleague discount on all M&S products and many third-party brands for you and someone in your household, available once you’ve completed your probation

Competitive holiday allowance with the option to buy more

Discretionary bonus schemes linked to your performance and ours

Strong pension and life assurance to help plan for the future

Tailored induction and training to support your development from day one

Exclusive perks and savings through our M&S Choices portal

Market-leading family policies, including parental, adoption and neonatal leave

24/7 wellbeing support, including virtual GP access and mental health services

One paid volunteer day a year to support a cause that matters to you

What you'll do

The role of SEO Assistant Manager will support and optimise digital content across UK & IE markets to strengthen search visibility, enhance customer experience, and contribute to overall organic growth.

Optimise on-page content elements (meta tags, headings, content, internal links) across priority templates to maximise SEO performanceacross Fashion, Home & Beauty

Conduct editorial planning, brief creation, and gap analysis; recommended evergreen content topics to inform the content calendar, increasing visibility of long-form content in SERPs

Develop and refine topic clusters, aligning content updates with taxonomy improvements and broader category strategies

Identify opportunities to improve content quality, hygiene, and internal linking across the site, utilising keyword and competitor data to inform decision-making

Coordinate with the external copywriting agency, ensuring effective budgeting, briefing and prioritisation of large-scale content batches

Report on the performance of SEO changes and campaigns, sharing insights and success stories with relevant stakeholders to encourage continued optimisation

Provide SEO training; upskilling stakeholders on best practice, defining processes, developing learning materials, and articulating the role content plays in wider online and acquisition strategies

Support the SEO Manager in building the content optimisation and experimentation roadmap, contributing ideas and helping set category priorities in alignment with business objectives

Contribute to cross-functional projects, including content migrations and template development, ensuring SEO Content best practice is applied

Stay up to date on search trends, algorithm changes, and industry developments, sharing relevant insights and opportunities with the team.

Who you are

Demonstrable experience working within SEO teams or agencies

Strong understanding of SEO best practice, with specialist knowledge of content optimisation, search intent, and on-page factors that influence organic visibility

Good understanding of ecommerce page types and how each can be optimised for SEO

Strong organisational skills, with the ability to manage multiple projects and large-scale content and data sets

Clear communication skills, with an excellent grasp of English spelling, punctuation, and grammar

Collaborative mindset, and able to build strong working relationships with content writers, editors, merchandisers, analysts, and commercial stakeholders

Data-driven approach; able to support recommendations with insight and monitor performance impact

Familiarity with a variety of SEO and analytics tools (e.g., Google Search Console, Google Trends, Adobe Analytics, Botify, SEO rank trackers) – or a willingness to learn them quickly

Desirable: Understanding of how content influences consumer behaviour and engagement

Desirable: Awareness of Technical SEO and Digital PR, and how both align with Content SEO to impact performance

Everyone's Welcome

We are ambitious about the future of retail. We’re disrupting, innovating and leading the industry into a more conscientious, inspiring digital era. We’re transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make change happen.

We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.

If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don’t hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.