Senior Web Marketing Manager

ParentPay Group; United Kingdom; Remote; GBP 55,000 - 75,000; Full time

Job summary

A leading online payment platform in the UK is looking for a Senior Web Marketing Manager to own and optimise their websites. This key role involves ensuring high performance, managing SEO strategies, and collaborating with agencies to improve user experience. Ideal candidates will have extensive experience in website management, excellent technical skills, and a background in marketing. The position is remote within the UK and offers opportunities for innovative project management.

Qualifications

• Proven expertise in website management, UX/UI, SEO, Web analytics, and CRO.
• Strong technical skills in HTML, CSS, Figma, WordPress, and web optimisation tools.
• Exceptional eye for web design and user experience.
• Experienced in drafting scopes of work and managing agencies.
• Agile and proactive, thriving in fast-paced environments.
• Detail-oriented and organised, with high-quality work delivery.
• Strong communicator able to bridge technical and non-technical stakeholders.
• AI-savvy marketer skilled at leveraging AI tools.
• Advanced Excel proficiency, including pivot tables and data analysis.
• Confident presenter with strong PowerPoint skills.

Responsibilities

• Own and manage the organisation's websites, ensuring they are high-performing.
• Maintain pixel-perfect web design and a consistent user experience.
• Act as subject matter expert on web design, UX/UI, SEO, and CRO.
• Craft clear scope-of-work documents for external agencies.
• Monitor website performance, traffic, and conversion metrics.
• Implement SEO best practices and continuous testing for optimisation.
• Plan and deliver website-related projects effectively.

Skills

Website management

UX/UI

SEO

Web analytics

Conversion rate optimisation (CRO)

HTML

CSS

Figma

WordPress

Google Analytics

Google Tag Manager

Hotjar

SEMRush

Education

Degree in Marketing, Digital Marketing, Web Development, Computer Science

Job description

Senior Web Marketing Manager

Department: Marketing

Employment Type: Permanent - Full Time

Location: Remote, UK

Description

ParentPay Group is seeking an experienced and proactive Web Marketing Manager to own, manage, and optimise our websites across the organisation. This role is pivotal in ensuring the website remains a high-performing, pixel-perfect, and user-centric platform, supporting both ongoing campaigns and long-term business objectives.

The ideal candidate will combine strategic insight with hands-on execution, taking full ownership of website performance, UX/UI, SEO, and conversion rate optimisation (CRO). You will work collaboratively with external web design and development agencies while maintaining end-to-end control and accountability for the website, balancing operational maintenance with innovative improvements.

Key Responsibilities

Website ownership & performance

• Take full ownership of ParentPay Group’s websites, ensuring they are always up-to-date, high-performing, and aligned with brand and business objectives.
• Maintain pixel-perfect web design, a consistent user experience, and high standards of UX/UI across all pages.
• Act as the subject matter expert on web design, UX/UI, SEO, and CRO, providing guidance and best-practice recommendations to internal teams and external agencies.

Hands-on CMS administration & management

• Using existing custom-built WordPress themes and CMS functionality, continuously improve website design, journeys and performance.
• Implement CRO and website optimisation initiatives with speed and agility, balancing day-to-day operations with campaign-driven requirements.
• Draft clear scope-of-work documents and manage relationships with external agencies, including web developers, designers, and DevOps teams.

SEO, analytics & optimisation

• Monitor website performance, traffic, and conversion metrics using analytics platforms, tag managers, and web optimisation tools.
• Implement SEO best practices, technical SEO improvements, and content optimisations to enhance search visibility.
• Continuously test, refine, and optimise website pages, user journeys, and conversion paths to maximise engagement and lead generation.

Project management

• Plan and deliver website-related projects in collaboration with internal teams and external agencies.
• Manage website-related deliverables for marketing campaigns, CRO initiatives, and other digital projects with speed, efficiency, and high standards.
• Maintain a structured and sustainable development roadmap for the website, ensuring long-term scalability and performance.

Skills, Knowledge and Expertise

• Proven expertise in website management, UX/UI, SEO, Web analytics, and CRO, with hands-on experience maintaining high-performing websites. A website portfolio will be requested as part of the application process.
• Strong technical skills, including HTML, CSS, Figma, Wordpress, Google Analytics, Google Tag Manager, Hotjar, SEMRush, and other web optimisation tools.
• Degree in Marketing, Digital Marketing, Web Development, Computer Science, or a related field, or equivalent relevant experience.
• Exceptional eye for web design and user experience; understands what constitutes a high-quality, intuitive, and engaging website.
• Experienced in drafting scopes of work, sourcing and managing agencies, and collaborating with technical and marketing stakeholders.
• Agile and proactive – thrives in fast‑paced, dynamic environments with multiple competing priorities.
• Detail‑oriented and organised – delivers high‑quality, error‑free work while managing multiple priorities and deadlines efficiently.
• Strong communicator – influential and able to translate complex technical concepts to non‑technical stakeholders while speaking the language of developers and designers.
• AI‑savvy marketer – skilled at leveraging AI tools to enhance research, copywriting, testing, and reporting while maintaining high‑quality output.
• Advanced Excel proficiency – including pivot tables, advanced formulas, and data analysis.
• Confident presenter with strong PowerPoint skills to effectively visualise ideas.
• Dynamic and proactive – thrives in fast‑paced environments, takes ownership, and drives projects forward independently.
• Flexible and dependable – embraces change, manages shifting priorities effectively, and is willing to adjust working hours when campaign or business needs require it.