Senior Web Designer: Brand, Conversion & Interactivity

Content Creators; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

Synthesia, the world’s leading AI video platform, is hiring a Senior Web Designer based in London (ideally) or Europe. You’ll shape how millions discover and understand Synthesia through homepage, product pages, pricing and campaigns, collaborating with Brand Design, Growth, Product Marketing and Web Engineering.

You’ll craft high‑caliber, conversion‑driven pages, design interactive demos, and evolve our design system to enable rapid, self-serve page launches with SEO and performance in mind.

Qualifications

• A strong portfolio of shipped, live web work showing visual craft and systems thinking.
• Proven experience designing for conversion with measurable impact.
• Fluency in typography, layout, hierarchy, colour and interaction fundamentals.
• Deep experience with Figma and component-based systems, including auto layout, variables and libraries.
• Experience designing CMS-driven, modular and responsive websites with accessibility, performance and SEO in mind.
• Understanding of how modern, component-based sites are built to inform design decisions.

Responsibilities

• Design and own high-impact pages across synthesia.io, including homepage, product pages, pricing and solutions.
• Bring product launches to life on the web with standout hero moments and clear storytelling.
• Design interactive pages and experiences (product demos/tools) that let users try Synthesia.
• Design for conversion by sharpening hierarchy, messaging, CTAs and sign-up flows using data.
• Partner with Growth on experiments and A/B tests, learning fast and iterating.
• Evolve the web design system (components, templates, tokens) with engineering; build self-serve templates for SEO, campaigns and reports.
• Own quality from Figma to live, including clean handoff, responsive specs and QA in build.

Skills

Strong portfolio

Conversion-focused design

Typography

Figma

Component-based systems

Web accessibility

Lottie/Animation tools

Interaction design

Tools

Figma

After Effects

Lottie

Job description

Synthesia, the world’s leading AI video platform, is hiring a Senior Web Designer based in London (ideally) or Europe. You’ll shape how millions discover and understand Synthesia through homepage, product pages, pricing and campaigns, collaborating with Brand Design, Growth, Product Marketing and Web Engineering.

You’ll craft high‑caliber, conversion‑driven pages, design interactive demos, and evolve our design system to enable rapid, self-serve page launches with SEO and performance in mind.