Senior Videographer

Education Authority; Ballymena; On-site; GBP 30,000 - 40,000; Full time

Job summary

An educational organization in Northern Ireland seeks a Senior Videographer to lead and produce high-quality video content. The ideal candidate will develop innovative digital strategies to promote educational projects while working closely with schools and youth services. Responsibilities include managing video production, creating engaging content for various platforms, and supporting internal communication efforts. Applicants should have a degree in a relevant field and significant experience in video production.

Benefits

Professional development opportunities

Flexible working hours

Health benefits

Qualifications

• Bachelor's in Digital, Video, Media, or related field.
• 2 years of experience as a Senior Videographer.
• Innovative digital video content development.

Responsibilities

• Lead video production for strategic education projects.
• Develop and implement video content strategies.
• Manage multiple video projects under tight deadlines.

Skills

Video production skills

Communication skills

Analytic thinking

Creative problem-solving

Education

Bachelor's degree in a relevant field

Tools

Professional video editing software

Video camera technology

Job description

JOB DESCRIPTION

Service area: EAtv

Responsible to: Head of EAtv

Responsible for: The Senior Videographer will be responsible for leading the production of high quality professional video content to support a wide and diverse range of Education Authority(EA) strategic priorities and service delivery, ensuring consistent, high quality and innovative digital video content, and fully utilising a wider range of relevant and appropriate media channels, software and hardware, in line with industry best practice.

Job Purpose

The Senior Videographer will work within the EAtv service to develop, sreate and enhance digital video content to be used across EA channels to promote key projects & services tailored to our key audiences; to encourage meaningful engagement through video content; to provide excellent customer services; to grow channels; and to positively promote services provided by EA through social media communities with schools, youth services, parents and children and young people.

They will play a key role in supporting the development of a coherent narrative and digital video content library managed by EAtv. They will work closely with EA colleagues and wider Directorates and Service Teams to extract high quality briefs and develop video for a wide range of projects, services and campaigns.

They will provide expert video content advice to the wider EA Service teams to harness resources and build effective digital video content to achieve shared goals and support EA strategic objectives.

They will support the further development of internal communications channels to ensure the delivery of timely and effective video communications that meets the needs of many services.

The postholder will support the development, implementation and review overarching EAtv delivery model and support the implementation of new innovations, contributing to service development feeding EA strategies.

The postholder will carry out filming across EA locations, schools, EAtv studio and other venues throughout the region at key events followed by using professional post‑production techniques to edit captured material for use in a range of purposes.

They will lead on an annual programme of work, including the development and implementation of video content strategies; style guides and digital branding; video support for the EA services and projects; and innovative social media content including video content, podcasts and animations.

They will take a strategic and evidence based approach, setting targets and monitoring and analysing social media trends and techniques in order to measure and improve the effectiveness of the EAtv content. They will also lead on producing monthly reports, analysis and input for performance reports.

They will provide expert advice to the wider EAtv Team, EA Services and across other forums as required.

A key part of the role will be working closely with schools, children, parents/carers and wider sectoral partners to harness resources and build effective digital partnerships to achieve shared goals.

They will also support the further development of internal digital video content channels to ensure the delivery of timely and effective communications that meets the needs of the service.

Specifically, they will be responsible to the Head of EAtv and will work closely with Assistant Directors, Heads of Service, colleagues and teams to maximise all video content opportunities with partners and colleagues in schools and elsewhere to listen to, understand and promote the voice of children and young people, and champion the corporate vision, values and culture in all plans and activities.

The postholder will be expected to provide support and guidance for EAtv staff, including line management responsibilities as required.

The Senior Videographer’s responsibilities include:

Strategic Digital Communications Planning

Supporting a diverse range of EA Major Projects, and the Head of EAtv in all aspects of the planning and delivery of meaningful EA video content.

Work with stakeholders across the EA and externally to understand the strategic objectives and extract high quality briefs in order to produce supporting video content.

Ensure video content produced is engaging, inspiring and designed to meet strategic objectives and service provision.

Create and maintain a videography and editing planning calendar to ensure work is prioritised in line with objectives and as agreed with stakeholders.

Manage multiple video production projects simultaneously, establish priorities, work well under tight deadlines and maintain deadlines.

Suggest improvements to enhance the quality of video production and ensure professional continuity and high production values throughout.

Maintain productivity in a fast‑moving environment with changing priorities.

Working flexibly and closely with EAtv colleagues and the EA wider team across project boundaries, to develop, manage and implement specific video content to support key strategic projects and issues as required.

Reviewing, harnessing and maximising digital resources across the organisation.

Work independently on location to capture meaningful digital video footage.

Work independently and as part of a team in a multi‑camera bespoke studio and outside broadcast multi‑cam studio/event.

Advising and supporting EA service teams in developing a responsive, engaging and customer focussed approach to digital video content.

Creating consistent digital brands and clear voice across all productions.

Reviewing and analysing digital video server metrics to build reach, understand video consumption and engagement and enhance video reach.

Collaborate with other specialist staff including designers, web development and corporate ICT.

Present ideas to colleagues and stakeholders and take direction.

Use a wide range of existing and new professional camera technologies independently and as part of a team production team.

Use a wide range of existing professional video editing software independently to produce high level video content.

Produce digital video content for a wide range of purposes including eLearning platforms and social media outlets.

Developing, implementing and delivering an annual prioritised programme of activity, aligned to the overarching EdIS Communications Strategy.

Establishing baselines and targets as part of digital communications plans and reporting on outputs and outcomes on a monthly basis, feeding into the overall EdIS performance reports.

Providing strategic advice to Senior Management Teams, EA staff and schools and a range of senior staff in relation to complex, high profile developing issues, as well as planned proactive activities.

Developing strategic digital partnerships with schools, parents, children and young people and wider partners to build relationships, harness resources, and maximise reach and engagement.

Maintaining and enhancing the overall reputation of the EAtv Service through the provision of an effective, open and proactive function and approach.

Digital Communications

Implementing digital plans for projects and initiatives, including leading on the production of a calendar of social media content and posts.

Supporting the organisation in the development of engaging content, including social media videos podcasts, animations, branding etc.

As required, attending events and visiting schools to take videos for internal and external channels.

Advising and supporting the EA Communications Team in developing a responsive, engaging and customer focussed approach to both reactive and proactive issues.

Creating a consistent digital brand and clear voice across all channels.

Reviewing and analysing social media metrics to build reach and engagement and enhance EAtv reach.

Reviewing, developing and updating content on the staff intranet, the EA website and other web‑based communications as required, ensuring consistency and alignment of branding and approach.

Campaign Management and Communications Strategies

Building, developing and enhancing relationships with a range of key stakeholders, including schools, children and young people, our staff, parents/carers, sectoral partners (Department of Education, CCMS, CCEA, NICIE, CSSC etc) to strengthen opportunities for collaboration and enhancing the collective message.

Supporting communications plans and campaigns for EA projects and initiatives, working closely with the wider team, sectoral partners, and other stakeholders, as part of a multi‑channel and multi‑disciplinary approach.

Media Relations

Maintaining and enhancing the overall reputation of the Service through the provision of an effective, open and proactive media relations function to gain coverage and positive publicity.

Support for Schools

Building strategic partnerships with schools, and establishing digital communities, to develop engagement and reach with school and youth service staff, parents/carers and children and young people. This will include developing resources for schools, guides and training.

Providing relevant training for teachers, principals and governors.

Internal Communications

Supporting the delivery of innovative digital content for EdIS/EA staff.

Supporting the provision of an effective internal communications function for the Service, enabling staff to be kept well‑informed and engaged with the most important issues for them at work across a range of communications and engagement channels.

Supporting the delivery of strategic, informative and impactive internal and external publications.

Systems and Processes

Ongoing maintenance of all EAtv media library and filing systems to ensure that all EAtv activity is centrally recorded.

Leadership and Staff Management

To line manage EAtv staff as required, supporting professional development. improving performance and helping staff reach their potential.

To set clear objectives, targets and expected deliverables.

To allocate key tasks to communications staff in line with the EAtv Delivery Model and key plans.

To provide professional video content support and direction to a range of staff from across the Service, as well as key partners, in the delivery of key priorities and projects.

To create new opportunities to broaden the communications and digital skill base of our teams across EAtv, providing advice, direction and guidelines for staff as appropriate in support of video content.

To monitor and review progress against targets, objectives and outcomes.

To liaise with the HR directorate regarding recruitment and selection processes and participate in selection panels as required.

Managing Financial Resources

To ensure that any spend on EAtv resources is in line with budget, procurement guidelines and EA policies and procedures.

To monitor any EAtv expenditure, ensuring propriety, regularity and value for money within the allocated budget.

Communications Development

Contributing to the delivery of a range of EAtv projects to help develop digital content strategies and processes for EAtv – for example (not exhaustive):

Media Strategies

Media monitoring arrangements

Brand and Service identity

Social media Strategies

EdIS website and Intranet

Other

Deputising for the Head of EAtv as appropriate.

Work flexibly outside of post holder’s normal working hours.

Comply with EA policies and procedures in relation to the duties and responsibilities of the post.

Any such other duties that the EAtv may from time to time require.

This job description is intended to provide a broad outline of responsibilities and is not intended to be exhaustive or exclusive. The post holder may be required to undertake various other duties as deemed necessary and commensurate with the level of responsibility of the post. The EA reserves the right to update the Job Description to reflect the changing needs of the Service in consultation with the post holder.

In accordance with Section 75 of the Northern Ireland Act (1998), the post holder is expected to promote good relations, equality of opportunity and pay due regard for equality legislation at all times.

To view the summary of terms and conditions for this post, click here.

PERSON SPECIFICATION

NOTES TO JOB APPLICANTS

1. You must clearly demonstrate on your application form under each question, how, and to what extent you meet the required criteria as failure to do so may result in you not being shortlisted. You should clearly demonstrate this for both the essential and desirable criteria, where relevant.

2. You must demonstrate how you meet the criteria by the closing date for applications, unless the criteria state otherwise.

3. The stage in the process when the criteria will be measured is outlined in the table below.

4. Shortlisting will be carried out on the basis of the essential criteria set out in Section 1 below, using the information provided by you on your application form.

5. Please note that the Selection Panel reserves the right to shortlist only those applicants that it believes most strongly meet the criteria for the role.

6. In the event of an excessive number of applications, the Selection Panel also reserves the right to apply any desirable criteria as outlined in Section 3 at shortlisting, in which case these will be applied in the order listed. It is important therefore that you also clearly demonstrate on your application form on how you meet any desirable criteria.

Section 1 - Essential Criteria

The following are essential criteria which will initially be measured at the shortlisting stage and which may also be further explored during the interview/selection stage. You should therefore make it clear on your application form how, and to what extent you meet these criteria. Failure to do so may result in you not being shortlisted.

Hold a bachelor’s degree (QCF Level 6) or an equivalent or higher qualification in a Digital, Video, Filmmaking, Communications, Media, or Marketing related subject and have two year’s demonstrable direct experience in a senior videographer/editor role*;

OR

Have a minimum of five years’ demonstrable direct experience in a videographer/editor role*.

*A senior videographer/editor role is defined as:

Leading on and advising staff in relation to at least three of the five following areas:

Professional Learning Video Content

Social media video content development

Digital Video marketing

Internal Video Communications

LMS Video Content.

Demonstrable experience of developing innovative digital video content to increase reach and engagement.

Shortlisting by Application Form

Skills/Abilities

A high level of video production skills in all phases of production i.e. pre‑production planning, production filming and post‑production editing, using a range of professional standard video editing software applications, social media platforms, video server/hosting platforms as well as a high level skills in using video camera technology for capture.

Excellent written and verbal communications skills, including a proven ability to write, edit and present information for a range of audiences.

Shortlisting by Application Form

Other

Ability to work flexibly outside of post holder’s normal working hours and take part in an on‑call rota as required and in line with business needs.

The successful candidate will be required:

to have access to a suitable vehicle (appropriately maintained and insured for Education Authority business) that will enable them to carry out the mobility requirements of the post in an efficient and effective manner and thus meet this essential criterion;

OR

be able to provide sufficient information on the application form that will satisfy the employer that he/she has access to an appropriate alternative form of transport that will enable them to carry out the mobility requirements of the post in an efficient and effective manner and thus meet this essential criterion.

Shortlisting by Application Form

Section 2 - Essential Criteria

Excellent knowledge of digital industry best practice.

A sound knowledge of the current and anticipated challenges facing the Education sector

A proven ability of monitoring, evaluating and enhancing channels at a strategic and organisational level against targets and in line with industry best practice.

Ability of developing digital video strategies, plans and policies at a strategic and organisational level to deliver key outcomes.

Excellent proven analytic and creative thinking and an informed evidence‑based approach to decision‑making and problem solving.

Excellent communication skills, with the ability to challenge people and processes in a constructive manner.

A customer focused passion for creating solutions with a positive attitude to implementing improvements/change.

A proven ability to establish and maintain productive working relationships with internal and external stakeholders at a range of levels.

A proven ability to successfully prioritise and manage a busy work programme under pressure and public scrutiny, working collaboratively and delivering key outcomes.

Values Orientation

Evidence of how your experience and approach to work reflect EA’s ethos and values. You will find information about our Values here.

Section 3 - Desirable Criteria

A recognised professional qualification in Digital Video Production, Filmmaking, Communications, Media, Public Relations or Marketing.

Membership of a Professional Videography, Communications, Public Relations or Marketing body.

Our Values

Through the selection process we will also seek evidence that the personal values of candidates align with those of the EA. This will include evidence of commitment to equality and excellence in service delivery. These reflect our aim which is to meet the needs of all our children and young people equally, removing barriers to learning and ensuring equality of access to excellent education services so that every child can develop to his or her full potential.

DISCLOSURE OF CRIMINAL BACKGROUND

The Safeguarding Vulnerable Groups (Northern Ireland) Order 2007 defines working directly with children or young people or in specified places as ‘regulated activity’.

In the event that you are recommended for appointed to a post that involves ‘regulated activity’, the Education Authority will be required to undertake an Enhanced Disclosure of Criminal Background. Please note that you will be expected to meet the cost of an Enhanced Disclosure Certificate. Details of how to make payment will be sent to you at the pre‑employment stage.

Further information can be accessed at NI Direct or the Department of Justice.

APPLICANT GUIDANCE NOTES

To view the applicant guidance notes, please click here.

To learn about the many great benefits of joining the Education Authority, click here.

The Education Authority is an Equal Opportunities Employer.