Senior UX/UI Designer

Madfish; Remote; GBP 50,000 - 70,000; Full time

Job summary

A dynamic digital company in the United Kingdom seeks a Senior UI/UX Designer to enhance user experiences for education and lifestyle platforms. The ideal candidate will have over 4 years of experience in designing web and mobile products with B2C subscription models. Responsibilities include creating user-friendly interfaces, optimizing conversion through effective onboarding flows, and collaborating with multiple teams to align business goals. The company offers a competitive salary, professional development opportunities, and a supportive culture.

Benefits

Competitive salary

20 days paid vacation

Health insurance

Learning budgets for courses

Qualifications

• 4+ years of commercial experience in UI/UX design for consumer-facing web and mobile products.
• Proven track record of working on B2C products with subscription models.
• Strong skills in responsive design and mobile-first principles.

Responsibilities

• Design and improve user experiences for mobile apps and mobile-first web platforms.
• Develop and optimize subscription onboarding and checkout flows.
• Create wireframes, prototypes, and high-fidelity UI mockups.

Skills

UI/UX design

Responsive design

Visual branding

Prototyping

User research

Tools

Figma

Photoshop

Illustrator

Job description

We are looking for a Senior UI/UX Designer with strong expertise in designing web platforms (mobile web) and mobile applications.

As UX/UI Designer, you will be responsible for creating the variety of web platforms that offer educational, lifestyle, entertainment (AI) content. Your role will be crucial in shaping intuitive, engaging, and conversion-oriented user experiences.
You will work closely with the product and development teams to create seamless interfaces that not only delight users but also optimize subscription flows and increase conversion rates.

Key Responsibilities

• Design and improve end-to-end user experiences across mobile apps and mobile-first web platforms
• Develop and optimize subscription onboarding and checkout flows, focusing on conversion, retention, and usability
• Build and evolve the design system and visual identity, ensuring consistency across products
• Create wireframes, prototypes, and high-fidelity UI mockups for new features and redesigns
• Collaborate with product managers, developers, and marketers to align design solutions with business goals
• Conduct user and competitor research to inform design decisions and continuously improve UX
• Provide clear documentation and guidelines for development teams

Requirements

• 4+ years of commercial experience in UI/UX design for consumer-facing web and mobile products
• Proven track record of working on B2C products with subscription models (entertainment, fitness, mental health, lifestyle, or similar)
• Hands-on experience designing checkout, onboarding, and monetization flows that improve conversion rates
• Strong skills in responsive design with deep knowledge of mobile-first principles
• Excellent sense of visual branding: typography, color theory, iconography, composition
• Proficiency with design tools: Figma (primary), Photoshop, Illustrator
• Ability to quickly prototype ideas and validate them through user flows, A/B tests, or usability feedback
• Experience with MVP approach — focusing on shipping effective solutions fast and iterating based on data
• Exceptional attention to detail and pixel-perfect execution
• Experience with email marketing campaign design (nice to have)
• Portfolio is mandatory — please share projects that highlight subscription flow design, mobile-first products, and conversion-focused UX

What We Offer

• A passionate, skilled team with zero bureaucracy — just results
• Competitive salary that lets you focus on your work and personal growth
• Professional development: learning budgets for courses, workshops, conferences
• 20 days of paid vacation, health insurance, and regular sports activities
• A collaborative culture: team buildings and fun events inside and outside the office