Senior UX Designer

SharkNinja; Leeds; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Paid time off

Employee stock purchase options

Wellness programs

Product discounts

Learning programs

Job summary

SharkNinja is seeking a strategic Senior UX Designer to elevate our global DTC experiences across Leeds and London. You will lead end-to-end UX work for our direct-to-consumer websites, collaborating with product, engineering, marketing and analytics teams to deliver intuitive, mobile-first digital experiences.

The role requires a strong portfolio, expertise in Figma, and a track record of turning business needs into compelling user experiences with accessibility in mind.

Qualifications

• 5+ years of experience in UX or product design.
• Strong portfolio showing end-to-end UX and product design.
• Expert-level proficiency in Figma.
• Experience planning and conducting user research and usability testing.
• Experience using analytics, CRO and experimentation to inform design.
• Ability to translate business needs into intuitive digital experiences.
• Excellent communication and stakeholder management skills.
• Knowledge of accessibility and inclusive design.

Responsibilities

• Lead end-to-end UX design from discovery to handoff.
• Translate customer and business needs into engaging experiences.
• Create user journeys and prototypes communicating design intent.
• Balance customer needs with brand, commercial goals and technical constraints.
• Deliver responsive, mobile-first experiences across global DTC sites.
• Collaborate with Product, Engineering, Marketing and CRO teams.

Skills

UX Design

Product Design

Figma expert

A/B testing

Analytics

Experimentation

Communication

Stakeholder mgmt

Tools

Figma

Job description

About Us

SharkNinjais a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeople’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than4,100associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

SeniorUX Designer-DTC

Leeds or London (In office 3 days/week)

About the role

SharkNinjaisseekinga strategic, highly skilled Senior UX Designer to join our Global Digital Store Centre of Excellence. This role will be instrumental in shaping and delivering best-in-class user experiences across our global direct-to-consumer (DTC) websites.

RESPONSIBILITIES

UX Design & Delivery

• Lead the end-to-end UX design process, from discovery and research through user flows, wireframes, prototypes, high-fidelityUIand final engineering handoff.

• Translate complex customer and business needs into intuitive, engaging and commercially effective digital experiences.

• Create clear user journeys, interaction models and prototypes that communicate design intent to stakeholders and engineering teams.

• Balance customer needs, brand expression, commercialobjectivesand technical constraints throughout the design process.

• Deliver high-quality,responsiveand mobile-first experiences acrossSharkNinja’sglobal DTC ecosystem.

Research & Customer Insight

• Plan and conduct user research, usability testing, customerinterviewsand other qualitative research to uncover customer needs and experience friction.

• Leverage quantitative and qualitativeinsight, including analytics, session replay,surveysand customer research, to inform design decisions.

• Synthesiseresearch into clear insights and actionable recommendations that influence product and experience direction.

• Champion the voice of the customer across cross-functional teams and ensure customer needsremaincentral to decision-making.

• Validate concepts and designs throughout the development process rather than relying solely on post-launch measurement.

CRO, Analytics & Experimentation

• Partner closely with CRO and Analytics teams toidentifycustomer friction, commercialopportunitiesand areas for experience improvement.

• Develop UX solutions designed to improve conversion,engagementand customer satisfaction.

• Support and contribute to A/B testing and experimentationprogrammes, using findings tovalidatehypotheses and continuously improve experiences.

• Use quantitative and qualitative data to evaluate design performance and inform iteration.

• Establish clear success measures for key experience initiatives and connect design decisions to measurable customer and commercial outcomes.

Global UX Standards & Design Systems

• Contribute to defining the global UX vision,principlesand roadmap forSharkNinja’sDTC experiences.

• Establish and maintain UX best practices and processes that improve consistency,qualityand efficiency.

• Contribute tomaintainingand evolvingshared design systems, patterns, styleguidesand Figma libraries to support global scalability and adoption.

• Act as a Figma expert, championing scalablecomponentdesign and efficient collaborative workflows.

• Run design reviews and critique sessions to continually raise the quality bar across digital experiences.

Accessibility & Inclusive Design

• Champion accessibility and inclusive design throughout the end-to-end design process.

• Ensure experiences and design-system components meetappropriate WCAGaccessibility standards.

• Consider accessibility across interaction design, visual design, content hierarchy, responsivebehaviorandcomponentdevelopment.

• Partner with Engineering to ensure accessibility requirements are maintained from design through implementation.

Cross-Functional Collaboration

• Work closely with Product, Engineering, Creative, Marketing, Trading, CRO and Analytics teams to transform businessobjectivesinto seamless digital experiences.

• Partner with Engineering throughout the design process to understand technical opportunities and constraints and ensure high-quality implementation.

• Collaborate with regional DTC teams to understand local customer and commercial needs whilemaintainingglobal experience consistency.

• Communicate design rationale clearly and confidently to stakeholders, including senior leadership.

• Build strong partnerships across disciplines and champion a collaborative, customer-centreddesign culture.

WHAT SUCCESS LOOKS LIKE

• Intuitive,engagingand accessible customer experiences delivered consistently acrossSharkNinja’sglobal DTC ecosystem.

• Measurable improvements in conversion,engagementand customer satisfaction driven by UX design.

• Design decisions grounded in customer research, experimentation,analyticsand data, notassumption.

• A mature experimentation culture where UX hypotheses are tested,measuredand continuously refined.

• Strong collaboration between UX, Product and Engineering from discovery through implementation.

• Consistent,scalableandaccessibleglobal design patterns and systems.

• A demonstrable improvement in overall digitalexperience qualityacross markets.

ATTRIBUTES & SKILLS

• 5+ years of experience in UX or Product Design, ideally within a fast-paced ecommerce or DTC environment.

• A strong portfoliodemonstratingend-to-end UX design, from research and journey definition through wireframes, prototyping, UI and shipped digital experiences.

• Expert-levelproficiencyin Figma, including prototyping, components,librariesand design systems.

• Strong understanding of user research methods and experience planning and conducting research independently.

• Experience using analytics,CROand experimentation to inform and evaluate design decisions.

• Experiencedesigning forand contributing to A/B testingprogrammes.

• Deep understanding of interaction design, responsive design,usabilityand mobile-first principles.

• Strong understanding of accessibility standards, including WCAG, and inclusive design principles.

• Experience working closely with Engineering and an understanding of front-end/UI engineering principles and technical constraints.

• Strong analytical skills with the ability to translate quantitative and qualitative findings into actionable design improvements.

• Excellent presentation,storytellingand stakeholder-management skills.

• Experience contributing to and evolving scalable design systems.

• Highly organized and comfortable managing multiple projects and shifting priorities in a fast-paced environment.

• Passion for continually raising the quality of customer experiences and connecting excellent design to measurable business outcomes.

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products— we’ll disrupt entire markets.

Learn more about us:
Life At SharkNinja
Outrageously Extraordinary

SharkNinja Candidate Privacy Notice

• For candidates based in all regions , please refer to this Candidate Privacy Notice.

• For candidates based in China , please refer to this Candidate Privacy Notice.

• For candidates based in Vietnam , please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture [e-mail]