Senior User Researcher, WPP Open

WPP; London; Hybrid; GBP 50,000 - 75,000; Full time

Job summary

WPP, a leader in creative transformation, seeks a Senior User Researcher to play a vital role in their AI-powered marketing platform. This position involves leading user research, translating insights to enhance user experience, and collaborating with cross-functional teams to drive product development. This hybrid role offers the chance to significantly influence how a creative organization utilizes AI tools.

Benefits

Hybrid work environment

Commitment to diversity and inclusion

Qualifications

• Experience in user research, design research, or human-centered design.
• Strong understanding of behavioral research and digital adoption challenges.
• Experience in complex, multi-role enterprise environments.

Responsibilities

• Lead the planning and execution of mixed-methods research.
• Translate findings into actionable insights for user adoption.
• Collaborate with teams to design and execute usability tests.

Skills

User Research

Ethnography

Usability Testing

Qualitative Methods

Quantitative Analysis

Storytelling

AI Tools

Education

Background in Psychology, HCI, Sociology, Anthropology

Tools

Figma

Dovetail

Miro

Job description

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities.

Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore.

WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500.

Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

Why we're hiring:

We are looking for a Senior User Researcher to play a key role in guiding the user experience of our global GenAI-powered marketing platform, which is transforming how 150,000 employees deliver work. As a foundational part of our digital transformation, this platform blends intelligent automation, role-based AI agents, and new ways of working to streamline project delivery. This is an opportunity to influence how a global creative organization builds and scales the next generation of AI-powered tools and behaviours. You’ll be the bridge between our global users and the platform creators—ensuring we build something useful, usable, and truly transformative.

What you'll be doing:

• Research Leadership:Lead the planning and execution of the research roadmap for the GenAI platform, designing and conducting mixed-methods research to explore user needs, workflows, and barriers to adoption.
• Insights for Behaviour & Adoption:Explore behavioural drivers related to GenAI adoption, translating findings into actionable insights that inform strategies for mindset shifts and sustained usage.
• Prototype & Product Testing:Collaborate with UX, Product, and AI teams to design and execute usability tests, concept evaluations, and in-field studies on AI agents and workflows.
• Continuous Feedback & Learning:Implement and manage systems to capture ongoing user feedback and translate research findings into clear, actionable insights that guide product development, UX design, and agent strategy.
• Cross-Functional Collaboration: Partner closely with Product, UX, AI Coaching, and Change teams to embed user insights at every phase, facilitating co-creation workshops and acting as a strong advocate for user needs.

What you'll need:

• Experience in user research, design research, or human-centered design, preferably within enterprise platforms, digital transformation, or AI.
• Proficient in qualitative methods (interviews, ethnography, usability testing) and quantitative analysis (surveys, metrics interpretation).
• Experience conducting research in complex, multi-role enterprise environments.
• Strong understanding of behavioral research, digital adoption challenges, and designing research to support change programs.
• Comfortable working with AI-driven tools and emerging technologies like LLMs or automation platforms.
• Skilled in storytelling and translating data into insights that influence decisions.
• A background in psychology, HCI, sociology, anthropology, or a related research discipline is preferred.
• Experience with digital tools like Figma, Dovetail, Miro

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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