Senior User Acquisition Manager

Madfish; United Kingdom; Remote; GBP 125,000 - 150,000; Full time

Job summary

A media buying agency in the United Kingdom is seeking a Senior UA Specialist to define and manage user acquisition strategies across various platforms. The role involves scaling campaigns, optimizing media buying, and leading a talented team. Candidates should have strong knowledge of major platforms and a proven track record in in-app advertising. The position offers a remote working format, competitive salary starting from $5000, and a supportive team environment.

Benefits

20 working days of vacation

Paid sick leave

Remote work format

Working with large budgets

Creative in-house team

Qualifications

• Senior+ UA specialist in In-App.
• Proven experience scaling campaigns from scratch.
• Ability to adapt strategies for each source, GEO, and audience.

Responsibilities

• Define the strategic direction of UA and identify new growth opportunities.
• Quickly explore new traffic sources and integrate them into workflows.
• Optimize media buying and improve efficiency of current channels.
• Lead and mentor a team of traffic managers.
• Manage and optimize budgets starting from $1M+ monthly.

Skills

Strong knowledge of Mintegral

Strong knowledge of AppLovin

Strong knowledge of Unity

Strong knowledge of IronSource

Strong knowledge of Liftoff

Proficiency with Appsflyer

Proficiency with Adjust

Proficiency with AppMetrica

Job description

We are a media buying agency with 6+ years of experience:
💰 $1M+ monthly spending
📱 Running Web & In-App traffic for Android/iOS
🧠 Planning to launch Google / Meta / TikTok buying
🤖 Our own mobile apps (Android/iOS) with ad monetization
👩💻 In-house production: scripts, art, motion, landing pages
📌 Planning to automate routine creative processes (testing, uploading, pausing)
📊 Proprietary antifraud systems and auto-bidders
📎 Direct collaboration with founders with 15+ years of experience

Requirements:

• 🔸 Senior+ UA specialist in In-App
• 🔸 Strong knowledge of Mintegral, AppLovin, Unity, IronSource, Liftoff, etc.
• 🔸 Proven experience scaling campaigns from scratch
• 🔸 Proficiency with Appsflyer / Adjust / AppMetrica
• 🔸 Experience with ad, hybrid, and subscription monetization
• 🔸 Ability to adapt strategies for each source, GEO, and audience

Responsibilities:

• ▪️ Define the strategic direction of UA and identify new growth opportunities
• ▪️ Quickly explore new traffic sources, evaluate potential, and integrate them into workflows
• ▪️ Search for and scale new sources (TapJoy, Adjoe, MiAds, Kwai, etc.)
• ▪️ Optimize media buying and improve efficiency of current channels
• ▪️ Test hypotheses, identify growth points, and optimize creative performance
• ▪️ Lead and mentor a team of traffic managers
• ▪️ Manage and optimize budgets starting from $1M+ monthly

Nice to have:

• 🔸 Experience with alternative sources (TapJoy, Adjoe, MiAds, Kwai, etc.)
• 🔸 Experience with Web/Social/Google traffic
• 🔸 Experience managing and scaling a UA team

We offer:

• ▪️ Proprietary applications in the crypto and utility categories (Android/iOS) with advertising monetization
• ▪️ Working with large budgets — $600–700K+/month
• ▪️ We will add to your stack: skills in effective CPI purchasing with large budgets, thanks to real-time managed bidding via API and auto-optimization
• ▪️ Our own anti-fraud solutions and auto-bidders — all through analysts
• ▪️ No time wasted on routine tasks — a separate team takes care of launching and running advertising campaigns
• ▪️ Creative in-house team — scriptwriters, artists, and motion designers do everything quickly and on task
• ▪️ Work under the guidance of an expert with over 10 years of experience.
• ▪️ Remote format of interaction.
• ▪️ Schedule: 10:00 a.m. to 7:00 p.m. Cyprus time.
• ▪️ 20 working days of vacation and paid sick leave.
• ▪️ Salary from $5000 (depends on seniority level)
• ▪️ We work according to the Cyprus holiday calendar.
• ▪️ Probationary period is 3 months.
• ▪️ The team consists of strong specialists. We value initiative, responsibility, teamwork, and the desire for growth.