Senior UA Manager (Data + AI Native)

Praktika; Remote; GBP 100,000 - 125,000; Full time

Job summary

A dynamic learning technology startup in the United Kingdom seeks a Senior UA Manager to take charge of user acquisition through paid advertising. The role involves developing and executing media campaigns while leveraging data and AI to maximize growth efficiently. The ideal candidate should have 5-7 years in performance marketing, a strong data knowledge base, and proficiency in AI tools for optimization. Join us to redefine language learning for students worldwide, while enjoying competitive benefits and working in an innovative environment.

Benefits

Top-tier salary

Equity through stock options

26 days holidays plus bank holidays

Annual educational budget

Health and wellness benefits

Qualifications

• 5–7 years in paid ads performance marketing for mobile apps.
• Proven performance-driven mindset and strong data literacy.
• Experience with AI tools and pipeline automation.

Responsibilities

• Own user acquisition end-to-end across paid channels.
• Design, launch, and manage media campaigns.
• Create and iterate audience segments based on performance data.

Skills

Paid ads performance marketing

Data literacy

Hands-on AI tools usage

Creativity in campaign design

Job description

About us

At Praktika.ai we are on a mission to deliver efficient and engaging learning experiences for billions of students worldwide by bridging the gap between learning apps and human tutors.

We have done this by creating a fully automated language tutorship experience powered by generative AI Avatars.

After raising $30 million in Series‑A funding, we are growing and looking for a Senior UA Manager (Data + AI Native) to join us! We are a global small team of 50 innovators who are pushing the boundaries of what’s possible in language learning and tutoring.

In this fast‑paced environment we like independent self‑starters who can work well in a team as well as unassisted and who enjoy the working environment of an early‑stage startup.

About the role

Own user acquisition end to end across paid channels. Use data and AI workflows to scale profitable growth while keeping CAC stable and predictable.

Core Responsibilities

Campaign Strategy and Execution

• Design, launch, and manage media campaigns across Web funnels, UAC, Meta, TikTok, and other channels.

• Translate growth targets (CAC, ROAS, payback) into channel strategy, testing plans, and scaling rules.

• Build playbooks per channel: structure, bidding, creatives, landing flows, pacing.

Audience Targeting and Segmentation

• Create, test, and iterate audience segments based on performance data and product signals.

• Continuously refine targeting to increase lead quality and downstream LTV.

• Own geo expansion logic and audience mapping by market maturity.

Data, Measurement, and Decision Making

• Own measurement stack inputs and daily decision cadence using platform data and analytics tools.

• Diagnose performance changes fast (attribution shifts, creative fatigue, auction dynamics, funnel issues).

• Set clear success metrics per experiment and enforce honest readouts.

Budget Management and Scaling

• Manage and optimize budget allocation across channels to maximize impact and efficiency.

• Scale winners aggressively, cap risk fast, maintain clean pacing and guardrails.

• Own forecasts, spend plans, and marginal ROAS based scaling decisions.

Creative Leadership with Performance Lens

• Run the creative machine jointly with the creative team: priorities, briefs, velocity targets.

• Ensure every creative output is built for the platform and tied to a testable hypothesis.

• Own performance by creative dimension: hook, message, format, angle, persona, localization.

AI‑Driven UA Operations

• Use AI for ideation, scripting, copy, variants, localization, and rapid iteration.

• Build repeatable workflows that increase output, speed, and consistency with AI tools.

• Systematize learnings into prompts, templates, and reusable creative modules.

Testing and Learning System

• Run a structured testing framework across creatives, audiences, offers, and funnels.

• Kill losers fast, scale winners, and document why.

• Maintain a living playbook of learnings and current “what works” by channel and geo.

Trend Monitoring and Platform Updates

• Track platform changes, algorithm shifts, and competitive moves across Web funnels, UAC, Meta, TikTok.

• React quickly with new tests, creative refreshes, and bidding/structure adjustments.

Cross‑Functional Work

• Partner tightly with growth, product, brand, and data teams.

• Feed acquisition insights into onboarding, paywall, pricing, and retention priorities.

• Align UA strategy with organic loops so paid spend gets stronger over time, not weaker.

What we are looking for from you

Requirements

• 5–7 years in paid ads performance marketing (TikTok, Meta, Google Ads, ASA) for mobile apps.

• Proven performance‑driven mindset.

• Strong data literacy.

• Hands‑on AI tools usage, experience with automating pipelines using AI.

• High ownership, low ego.

• Ready for hard work.

Why should you join Praktika

We expect dedication and hard work—but we also believe in rewarding it. Our compensation reflects the effort and results you bring to the table.

Benefits

• Top‑tier salary to match your top‑tier skills.

• Equity that grows with your impact: equity growth via stock options.

• 26 days holidays plus bank holidays (34 days per year).

• Yearly off‑sites: last year was in Istanbul!

• Health and wellness benefits to support your overall well‑being through Safetywing.

• Access to an AI toolkit including ChatGPT, Copilot, and other productivity tools.

• Annual educational budget of up to $1,000.

• Interview Process: we will provide you with feedback throughout the interview process.

Join Praktika and lead the charge in driving exponential growth and innovation. Apply now to be part of a team that is redefining language learning for millions of users worldwide.