Senior UA Lead: Remote, High-Growth iGaming Expansion

Picklebet; Remote; GBP 70,000 - 90,000; Full time

Job summary

A next-generation betting operator is looking for a User Acquisition Lead to drive their growth strategy in North America. This role is centered around managing a dedicated acquisition budget, executing 'Grey Market' media buys, and building a robust partner network. Ideal candidates will have over 6 years of experience in high-growth markets such as iGaming or Crypto. Successful applicants will enjoy significant autonomy, competitive salary, and the opportunity to shape the market entry strategy from the ground up.

Benefits

Competitive Senior Salary

High level of autonomy

Direct impact with senior leadership

Qualifications

• 6+ years of high-growth user acquisition experience in unregulated markets.
• Expertise in programmatic media buying and tracking.
• Proven track record of commercial deal structuring.

Responsibilities

• Design the acquisition roadmap and manage the acquisition budget.
• Execute direct media buys and manage bid strategies.
• Build relationships with Casino Streamers and community leaders.
• Provide feedback to product regarding localized offers.
• Recruit and hire a direct report to support the strategy.

Skills

High-Growth UA experience in iGaming, Crypto, or Fintech

Media buying on DSPs and Ad Networks

Commercial negotiation skills

Data analysis and tracking

Flexibility in remote collaboration

Tools

Snowflake

Braze

Mixpanel

Job description

A next-generation betting operator is looking for a User Acquisition Lead to drive their growth strategy in North America. This role is centered around managing a dedicated acquisition budget, executing 'Grey Market' media buys, and building a robust partner network. Ideal candidates will have over 6 years of experience in high-growth markets such as iGaming or Crypto. Successful applicants will enjoy significant autonomy, competitive salary, and the opportunity to shape the market entry strategy from the ground up.