Senior Trading Director - Programmatic Growth

The Trade Desk; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

The Trade Desk is seeking a senior client-facing specialist to grow a dedicated UK book of business, leading data-driven up-sell and cross-sell initiatives. You will back the Director of Trading, shape trading strategy, and drive 12-month growth plans with cross-functional teams.

You will lead RTB buying strategies, optimization algorithms, and data visualization, becoming a trusted advisor to clients while mentoring colleagues and shaping platform best practices.

Qualifications

• Experienced specialist within programmatic, hands-on DSP and/or online ad operations experience.
• Client-facing experience.
• Team management experience.
• Strong leadership skills: ability to set and communicate goals, measure accomplishments, hold team accountable, and give useful feedback.
• Experience in working with ad exchanges, aggregators, ad servers, and other optimisation platforms.
• Experience in trafficking and optimising CPA, CPC direct marketing campaigns preferably in an RTB environment.
• Solid experience in Excel including pivot tables, chart-making, and manipulation of data sets.
• Experience managing hands on keyboards Traders, Operations, or Activation teams.
• Outstanding troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a get-it-done-now start-up environment.
• Proven track record of growing accounts by forging a strong relationship with clients, understanding their objectives and recommending best strategies.
• Effective time management skills - ability to prioritise and meet deadlines.
• Self-starter - able to tackle new clients or territories with little guidance.
• Quick learner - able to rapidly grasp new technology and product change.

Responsibilities

• Manage, mentor and work alongside Trading Specialists to grow your dedicated book of business through data-led up and cross-sell
• Support the Director of Trading, as a senior member of the team, to shape the overall trading strategy for the UK business
• Work with internal teams to create 12-month growth strategies that help achieve client's goals and objectives.
• Lead and create RTB buying strategies, optimisation algorithms, and data visualisation.
• Become a leader in best practices for The Trade Desk platform and offer insights on how to improve campaign effectiveness through the platform's functionality. Mentor clients leveraging this expertise.
• Combine data analysis and client feedback to create optimisation strategies and provide solutions for complex campaigns to meet client objectives.
• Work closely with Product Management and other cross-functional teams to help define features and enhancements to improve the platform.
• Help build our trading best practices, including creating training collateral and internal resources.
• Work closely with the client services team to develop and execute an onboarding plan that will make customers successful with our real time buying platform.
• Understand and effectively communicate The Trade Desk's value proposition, technology, processes, and partnerships, as they relate to growth of current client accounts.
• Help build the Client Services practice, including developing training material, customer facing assets, and internal resources for trading media through our platform.

Skills

Programmatic

DSP

Ad operations

Client-facing

Team management

Leadership

Ad exchanges

CPA campaigns

CPC campaigns

Cross-functional

Time management

Self-starter

Quick learner

Tools

Excel

RTB platforms

Analytics dashboards

Data visualization

Job description

The Trade Desk is seeking a senior client-facing specialist to grow a dedicated UK book of business, leading data-driven up-sell and cross-sell initiatives. You will back the Director of Trading, shape trading strategy, and drive 12-month growth plans with cross-functional teams.

You will lead RTB buying strategies, optimization algorithms, and data visualization, becoming a trusted advisor to clients while mentoring colleagues and shaping platform best practices.