Senior Territory Manager

STATSports; United Kingdom; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

STATSports, the global leader in GPS performance tracking, seeks a Senior Territory Manager for the UK and Western Europe. You will own the full sales cycle, engaging elite clubs and governing bodies and shaping regional growth with cross-functional teams.

Based in the UK or Ireland with regular travel, you’ll interact with executives and performance staff, negotiate multi-year contracts, and drive value across hardware, software, and services while building a credible pipeline and forecast.

Qualifications

• 3+ years of experience in B2B solution sales, including 2+ years selling technology into professional or elite sport.
• Proven track record of owning a territory end to end and closing new business against targets.
• Established network among performance, sports science, and medical practitioners in professional football or rugby in the UK & Ireland.
• Ability to articulate athlete-monitoring data credibly to sports practitioners and translate value into a commercial case for board-level sign-off.
• Proven experience negotiating multi-year contracts and managing complex renewals.
• Experience navigating long, multi-stakeholder sales cycles—from performance staff up to C-suite and board level.
• Strong commercial judgement, forecasting discipline, and willingness to travel regularly across the UK and Western Europe.

Responsibilities

• Own and deliver annual sales targets across the UK and Western Europe, including new business, renewals, and upgrades.
• Protect and grow elite client base; lead renewals, spot upgrades, and align with account management on end-date plans.
• Sell across hardware, software, and services to new prospects and existing clients.
• Win clubs and governing bodies by building a compelling case for change.
• Develop a healthy pipeline with accurate weekly forecast and strategic planning.
• Lead commercial negotiations and use pricing to protect value in multi-year deals.
• Conduct product discovery and demonstrations to translate technical value into business impact.
• Spend time face-to-face with clients and represent STATSports at conferences and events.
• Collaborate with SDRs and pre-sales to convert leads into opportunities.
• Ensure smooth handover to operations and account management for onboarding.
• Maintain up-to-date deal records in Salesforce and feed market insights to product leadership.

Skills

Territory ownership

B2B sales

Sports industry network

Executive communication

Negotiation

Tools

Salesforce

Job description

Location: UK or Ireland (Field-based / Hybrid, with regular travel across the UK and Western Europe)

Contract: Full-Time, permanent

Start Date: As soon as possible

About STATSports:

Since 2008, we’ve grown from humble beginnings into the global leader in GPS performance tracking and analysis, trusted by the world’s biggest clubs, leagues, and athletes. Our technology sits at the intersection of hardware, software, and sport, helping teams optimise performance, reduce injury risk, and unlock previously impossible insights.

As part of our commercial team, you will work with current champions and help mould future champions, playing a vital role in some of the greatest sporting moments in history. And you’ll have fun doing it!

Innovation has always driven us forward, and it’s our people who make that happen.

The opportunity:

We are looking for a Senior Territory Manager to take full ownership of our UK and Western Europe region. In this high-impact role, you will manage an elite client base that includes some of the biggest clubs and governing bodies in world sport, protecting and expanding those relationships while winning the clubs and organisations that are not yet with us.

Reporting to the Head of Sales, you will run the full sales cycle end to end, from initial discovery to signed contract, working closely alongside our SDR, pre-sales, and account management teams. You’ll need the versatility and credibility to sit with a Head of Performance on Monday and a CEO or Finance Director on Tuesday. This is a senior role with genuine commercial ownership: you will actively shape how we grow the region, not simply manage what is already there.

If you’re commercially sharp, relationship-driven, passionate about elite sport, and thrive on winning high-value deals, this role will suit you.

What you’ll be doing:

• Own and deliver an annual sales target across the UK and Western Europe, spanning new business, renewals, and account upgrades.

• Protect and grow our existing elite client base: lead contract renewals, spot upgrade opportunities early, and ensure no agreement reaches its end date without a clear plan alongside our account management team.

• Sell across our full suite of hardware, software, and services to both new prospects and existing clients.

• Win new clubs and governing bodies, including those currently using an incumbent competitor, by building a compelling case for change.

• Build and maintain a healthy pipeline covering your target, backed by an accurate weekly forecast you stand behind.

• Lead commercial negotiations and leverage our pricing structure to protect value when closing multi-year agreements.

• Run product discovery and demonstrations with performance and sports science staff, translating technical value into a clear commercial business case for executive and finance decision-makers.

• Spend meaningful time face-to-face with clients and represent STATSports at key conferences and industry events across the region.

• Partner with SDRs and pre-sales specialists to convert new leads into qualified commercial opportunities.

• Hand signed deals over seamlessly to operations and account management to guarantee an exceptional onboarding experience.

• Maintain accurate, up-to-date deal and activity records in Salesforce.

• Act as the eyes and ears of the market—feeding back client insights, competitor movements, and pricing intelligence to product and leadership while tracking upcoming contract cycles.

What we’re looking for:

• 3+ years of experience in B2B solution sales, including at least 2 years selling technology into professional or elite sport.

• A proven track record of owning a territory end to end and consistently closing new business against targets.

• An established network among performance, sports science, and medical practitioners in professional football or rugby across the UK and Ireland.

• The ability to articulate athlete-monitoring and performance-testing data credibly to sports practitioners, and translate that value into a commercial case for board-level sign-off.

• Proven experience negotiating multi-year contracts and managing complex renewals.

• Experience navigating long, multi-stakeholder sales cycles—from performance staff up to C-suite and board level with the executive presence to hold your own in every room.

• Strong commercial judgement, forecasting discipline, and willingness to travel regularly across the UK and Western Europe.

Nice to have (but not essential):

• Direct experience selling GPS tracking, wearables, force plates, or comparable athlete-performance technology.

• Deep knowledge of the competitive landscape within athlete monitoring.

• Proven track record of competitive displacement—winning clients away from an incumbent provider.

• Fluency in an additional European language.

• Experience collaborating closely with SDRs and pre-sales teams.

• Advanced proficiency in Salesforce or a comparable CRM platform.

What’s in it for you:

• A flagship commercial role leading one of STATSports’ highest-profile global territories

• Direct influence over regional growth strategy and multi-year partnerships with world-renowned clubs and governing bodies

• True end-to-end ownership backed by dedicated SDR, pre-sales, sports science, and account management teams

• High visibility with senior leadership and direct input into product and commercial direction

• Opportunities for career progression within a market-leading global sports technology business

• A team culture that values learning, ownership, and shared success

• The chance to see your work directly impact championship moments at the very top of world sport
  

STATSports is an equal opportunity employer.

We would particularly welcome applications from women and underrepresented groups.

No one wins unless everyone wins!

We believe that diverse teams have the greatest impact, so we really care about creating a diverse and inclusive environment. At STATSports, no one wins unless everyone wins, so we’re focused on creating a team where everyone feels they belong. We welcome people from all backgrounds, with different perspectives, ideas and experiences to work with us. If you do, you'll be joining an environment where everyone has an equal opportunity to share their opinion, showcase their skills, develop their career and be part of a caring and inclusive team.

Why STATSports:

We’re still a small business that happens to be the world leader in our field, which means you can be a part of something big. Working at STATSports, you’ll have a real impact and see directly how the day-to-day work you do makes a difference in sport at the elite level.

You’ll collaborate with a world-class team and be given the freedom to innovate, create and deliver at the highest level.