Senior Territory Account Executive, the Baltics

WinsAbove; Greater London; Hybrid; GBP 120,000 - 180,000; Full time

Job summary

Cloudflare is seeking a Senior Territory Account Executive to own the full sales cycle across defined Baltic territories, with a hybrid London or Munich base. You’ll drive new business, expand existing accounts, and renewals while collaborating with cross-functional teams to deliver Cloudflare’s platform solutions.

The ideal candidate has 6+ years in enterprise software or SaaS sales, strong cloud and security knowledge, and a proven track record of exceeding targets in a fast-paced environment.

Qualifications

• 6+ years of B2B selling experience, Enterprise Software or SaaS, network security preferred.
• Direct experience with enterprise and mid-market accounts in the Baltic region.
• Ability to manage long, complex sales cycles and multi-threaded accounts.

Responsibilities

• Develop and execute a comprehensive account/territory plan to achieve quarterly sales and annual revenue targets in a defined territory and/or account list.
• Drive new business acquisition (new customer logos), customer expansion (upsell/cross-sell Cloudflare), and renewal within your territory.
• Build a robust sales pipeline through continual engagement and nurturing of key prospect accounts.
• Understand customer use-cases and how they pair with Cloudflare’s portfolio to identify new opportunities.
• Craft and communicate compelling value propositions; drive awareness via outbound campaigns on roadmap updates.
• Scale the territory with partners; forecast outcomes via a consistent sales process.
• As a trusted advisor, build long-term strategic relationships for adoption, retention and expansion.
• Network across business units; engage divisional buyers; position Cloudflare One and Connectivity Cloud.
• Collaborate with internal teams to improve customer experience and investments.
• Direct B2B sales experience; ability to sell a technical cloud-based product; strong cloud/security knowledge.
• Learn technical concepts; background in engineering/CS/MIS is a plus.
• Strong interpersonal and organizational skills; self-motivated and entrepreneurial.
• Willing to travel frequently to visit customers and prospects.
• Fluency in Estonian, Latvian or Lithuanian.

Skills

Account management

New business

Sales strategy

Forecasting

Networking

Technical acumen

Communication

Travel ready

Cloud platforms

B2B selling

Education

Bachelor’s degree in Business/Engineering/CS

Tools

CRM efficiency

Job description

About Us

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.

At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in.

Location: Hybrid - London or Munich

About the Department

Account Executives, Channel Account Managers, Business Development Representatives, Solution Engineers, Customer Success, and Sales Operations - all working together help our customers adopt Cloudflare and create great Internet-enabled experiences. The sales team at Cloudflare helps customers solve real, technical problems while creating the revenue streams that help the company provide free service to millions in our community.

About this Role

The Senior Territory Account Executive position effectively delivers the full sales cycle from prospecting to negotiating and closing sales with new & existing customers in line with business plans. Identify and progress cross sell opportunities to maximise revenue goals. Selling new products and generating additional sales revenue through effective sales outreach activity.

The ideal candidate will possess both a sales and technical background that enables them to drive engagement from administrative through executive levels within network operations, development and technical infrastructure teams.

Regional Focus

the Baltics

The Ideal Candidate

• Passionate about sales: You have a hunger to win and a desire to exceed your targets and reap the rewards.
• Strong customer service skills: You put the client first and you do what you say you’ll do.
• Personable, resilient and a culture champion: A friendly, warm and professional demeanour will get you far. You celebrate the ups and bounce back quickly from your missteps.
• Cool and calm under pressure: The ability to effectively manage competing priorities and solve multiple problems quickly is in your DNA.

Main Responsibilities

• Develop and execute a comprehensive account/territory plan to achieve quarterly sales and annual revenue targets in a defined territory and/or account list.
• Drive new business acquisition (new customer logos), customer expansion (upsell and cross sell Cloudflare solutions), and renewal within your territory.
• Build a robust sales pipeline through continual engagement and nurturing of key prospect accounts.
• Understand customer use-cases and how they pair with Cloudflare’s portfolio solutions in order to identify new sales opportunities.
• Craft and communicate compelling value propositions for Cloudflare services. Drive awareness through regular outbound campaigns on product and feature roadmap updates.
• Effectively scale the territory with partners
• Accurately forecast commercial outcomes by running a consistent sales process, including driving next step expectations and contract negotiations.
• As a trusted advisor, build long-term strategic relationships with key accounts, to ensure customer adoption, retention and expansion. Regularly evaluate usage trends and articulate value to show Cloudflare impact and provide strategic recommendations during business reviews.
• Network across different business units with each of your accounts, and multi-thread to identify and engage new divisional buyers.
• Position Cloudflare's platform in each of your target customers, including Cloudflare One and the Connectivity Cloud to realize our full potential in every customer.
• Operate internally as a liaison with cross-functional teams to share key customer feedback and insights to improve customer experience and further investments with Cloudflare.
• Direct B2B sales experience, adept at new business acquisition and account management.
• Experience selling a technical, cloud-based product or service
• Working knowledge of the cloud infrastructure and security space
• Solid understanding of computer networking and Internet functioning.
• Keenness for learning technical concepts/terms. Technical background in engineering, computer science, or MIS is advantageous.
• Strong interpersonal communication skills (both verbal and written) and organizational skills
• Self-motivated with an entrepreneurial spirit.
• Comfortable working in a fast-paced dynamic environment.
• Willingness to travel frequently to visit customers and prospects
• Fluency in one of the following - Estonian, Latvian or Lithuanian

Knowledge/Experience

• 6+ years of B2Bselling experience and selling Enterprise Software orSaaS (network security preferred) or Hardware solutions and services to Mid-Enterprise/ Enterprise customers
• Relevant direct experience, track record, and relationships within enterprise and mid-market accounts in the Baltics territory
• New Business & Expansion
• Experience managing longer, complex sales cycles
• Fast paced environment
• Enterprise IT/Cyber Security background
• Aptitude for learning technical concepts/terms (Technical background in engineering, computer science, or MIS a plus)

Compensation

For Germany based hires: Estimated annual salary is between €152,000 - €209,000.

This role is eligible to earn incentive compensation under Cloudflare’s Sales Compensation Plan. The estimated annual salary range includes the on-target incentive compensation that may be attained in this role under the Sales Compensation Plan.

Equity

This role is eligible to participate in Cloudflare’s equity plan.

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.

Athenian Project: In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we've provided services to more than 425 local government election websites in 33 states.

1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something you’d like to be a part of? We’d love to hear from you!

Please note that applicants who progress to the offer stage of the interview process may be asked to attend an in-person interview within one of the Cloudflare Offices or Cloudflare Hubs. More details about this will be available at that stage of the interview process.

This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law.

We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at [e-mail] or via mail at 101 Townsend St. San Francisco, CA 94107.