Senior Strategist, Creative Intelligence

WGSN; City Of London; On-site; GBP 55,000 - 75,000; Full time

Job summary

A leading trend forecasting company is looking for a Senior Strategist in London. This office-based role involves translating consumer insights into effective strategies for top clients. The ideal candidate should have at least 3-5 years of experience in trend forecasting and be adept at presenting complex insights confidently. The role offers exciting opportunities for growth and a flexible working environment.

Benefits

25 days of holiday per year

Pension and Life Assurance

Employee assistance programme

Learning and development opportunities

Qualifications

• 3-5 years of experience in trend forecasting, cultural strategy, and/or consumer insights.
• Proven experience presenting complex insights to executive audiences.
• Strong analytical, writing, and storytelling skills across formats.

Responsibilities

• Translate consumer shifts into actionable strategies for top clients.
• Deliver forecasts and presentations translating trends into business opportunities.
• Monitor cultural indicators to identify opportunities and risks.

Skills

Trend forecasting

Cultural strategy

Consumer insights

Analytical skills

Storytelling

Job description

The role

We are looking to hire a Senior Strategist to join our Creative Intelligence team in London.

This is an office-based role out of our London office.

Working at WGSN

Together, we create tomorrow

A career with WGSN is fast-paced, exciting and full of opportunities to grow and develop. We're a team of consumer and design trend forecasters, content creators, designers, data analysts, advisory consultants and much more, united by a common goal: to create tomorrow.

WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory. If you are an expert in your field, we want to hear from you.

Role overview

Are you inherently curious, obsessed with future forecasting and deeply motivated to inspire, challenge and support our global partners? You will play a pivotal role in shaping and delivering the future of foresight and strategy at WGSN. You’ll translate complex consumer shifts into actionable, executive level strategies for our top clients, merging cultural intelligence with commercial foresight. This is a role for a strategic thinker who can connect macro trends with micro behaviors and articulate the “why now” behind cultural change impacting the world’s most notable businesses.

We will bring the WGSN training but the ideal candidate is first and foremost a visionary thinker who lives and breathes the intersection of foresight and strategy. They are obsessed with consumer insights, cultural trends, and creative innovation. They are future-minded and always thinking about the next risk and/or innovation set to impact multiple industries. They are multifaceted in skills: can in one day develop a strategic roadmap for effective growth on another, identify, research and analyze cultural and consumer movements across EMEA, and on yet another, bring the rigour of WGSN forecasts to life with our largest partners.

Key accountabilities

• Interface confidently with C-suite and senior clients, providing cultural clarity and future-focused recommendations
• Partner cross-functionally with commercial, content, and marketing teams to produce bespoke strategic plans for our Global top 50 clientsRepresent Creative Intelligence (CI) at client workshops, client offsites + key industry events
• Monitor key business and cultural indicators across select top clients, identifying early opportunities and risks
• Deliver forecasts and client presentations that translate global cultural trends into actionable business opportunities
• Ensure all content reflects the WGSN and CI tone: insightful, human-first, and commercially relevant
• Track and synthesize emerging cultural and consumer signals, contributing to the team’s strategic POV
• Participate in CI brainstorms, contributing original thinking and creative strategy ideas
• Identify, research, and analyze emerging cultural movements, behaviors, and signals across EMEA
• Contribute to the development of CI white papers, signals + original foresight content

This list is not exhaustive and there may be other activities you are required to deliver.

Skills, experience & qualifications required

• Ideally 3-5 years of experience in trend forecasting, cultural strategy, and/or consumer insights
• Proven experience presenting complex insights to executive audiences
• A deep curiosity for how foresight, human behavior, and culture + creativity intersect with commerce
• Intellectual humility
• Strong analytical, writing, and storytelling skills across formats (presentations, workshops, reports, video)
• The ability to distill ambiguity into clarity and inspire actionKnowledge of WGSN platforms and forecasting methodology is a plus

Preferred

• Experience working with global brands across fashion, beauty, or consumer lifestyle sectors
• Prior client-facing experience in strategic consulting, foresight, or brand planning
• Skilled at balancing data-driven insight with creative intuition

What we offer

Our benefits and wellbeing package offers flexible benefits you can tailor to your own personal needs, including:

• 25 days of holiday per year - with an option to buy/ sell up to 5 days
• Pension, Life Assurance and Income Protection Flexible benefits platform with options including Private Medical, Dental Insurance & Critical Illness
• Employee assistance programme, season ticket loans and cycle to work scheme
• Volunteering opportunities and charitable giving options
• Great learning and development opportunities.

More about WGSN

WGSN is the global authority on consumer trend forecasting.

We help brands around the world create the right products at the right time for tomorrow’s consumer.

Our values

We Are Everywhere

The future is everything, it happens everywhere. WGSN is the world-leading forecaster because we track and analyse consumer behaviours, product innovation, design and creativity, everywhere.

We Are Future Focused

We utilise our global resources and intelligence to research, source and analyse quantitative and qualitative data to produce our forecasts. Everything we do is focused on working with our customers to create a successful and positive tomorrow.

We Are Rigorous

We source, review and assess quantitative and qualitative data to produce robust, actionable forecasts. To provide credible insights and design solutions for our clients, it is essential that rigour runs through everything we do.

Our culture

An inclusive culture is one of our key priorities. We want our people to truly be themselves and thrive. We love having a diverse team of people who bring new ideas, different strengths and perspectives & reflect the global audience we work with.

Inclusive workforce

We are committed to supporting the environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030.

Recognising great performance

is a key part of our culture. Our Awards schemes recognise and reward the brilliant achievements of our people.

We offer a flexible working environment with a wide range of flexible, hybrid and agile working arrangements. Conversations about flexible working have always been—and will continue to be—actively encouraged here, but we do not offer full remote working.

We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.

A Note for Applicants

We use AI to help our team screen applications and identify candidates whose skills and experience match the role. This technology removes personal information to promote a fair and unbiased process. We believe this tool helps us find the best talent while maintaining transparency and fairness.

A Note for Recruiters

Thank you so much for your interest in working with us at WGSN! Our internal Talent Acquisition team takes care of all our recruitment efforts. When we need some extra help, we partner with agencies on our Preferred Supplier List (PSL) that truly understand our business, culture and ways of working together. Since we focus on these established partnerships, we’re unable to respond to unsolicited contacts or CVs from outside our PSL. But don’t worry! If we decide to explore new partnerships, we’ll be sure to reach out.