Senior/Staff Product Designer (Virtual Clinics)

Femtech Insider Ltd.; Greater London; On-site; GBP 85,000 - 115,000; Full time

Benefits offered by this job

Competitive salary

Incentive scheme

Paid holidays

Female health leave

Parental leave

Learning support

Hybrid work model

5-year sabbatical

Flo Premium

Job summary

Flo, the world’s leading health & fitness app, is looking for a Senior Product Designer to shape cross-functional, system-level design across the Flo app, with a focus on the Virtual Clinic initiative.

You will collaborate with product, engineering, research and content teams to raise craft and accessibility, mentor designers, and help drive Flo’s design vision. This hybrid role offers a competitive salary and strong growth opportunities.

Qualifications

• 7+ years of professional experience designing mobile applications.
• Portfolio demonstrating systemic design, advanced interaction design, motion and micro-interaction expertise, and measurable product impact.
• Experience creating scalable frameworks, contribution to design systems, and interaction models.

Responsibilities

• Lead complex design projects (0 → 1), creating scalable frameworks and systems that support growth and innovation.
• Translate ambiguous product and data challenges into clear, compelling, user-centred experiences.
• Design features, end-to-end flows, and experiments aligned with user needs and business goals.

Skills

Mobile design

Systemic design

Interaction design

Motion & micro-interactions

Design systems

Figma

Prototyping

Communication

Mentoring

Accessibility

Tools

Figma

Protopie

Job description

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.

Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.

With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

The job

The Senior Product Designer plays a pivotal role in shaping complex, system-level design solutions that elevate user experiences across Flo’s app. Working within the User Centric stream on a 0→1 product initiative, this role combines deep expertise in interaction design, systemic thinking, and visual craft with the ability to architect scalable frameworks and influence product direction.

A key focus is the Virtual Clinic - an initiative aimed at closing the loop of care in female health by connecting tracking, insights, consultations, and follow-ups into one seamless experience within Flo.

As a senior individual contributor, the Senior Product Designer tackles the most challenging design problems, sets the quality bar for the team, and ensures designs are accessible, inclusive, and emotionally resonant. They collaborate across product, engineering, research, and content disciplines, raising craft excellence and contributing significantly to Flo’s overarching design vision.

Your Experience

Must have:

• 7+ years of professional experience designing mobile applications.
• Portfolio demonstrating systemic design, advanced interaction design, motion and micro-interaction expertise, and measurable product impact.
• Experience creating scalable frameworks, contribution to design systems, and interaction models.
• Proficiency in Figma and advanced prototyping tools (e.g., Protopie).
• Strong communication and presentation skills; ability to distill complex ideas into clear narratives and influence stakeholders.
• Deeply collaborative, with experience mentoring and raising the craft bar for design teams.
• Commitment to accessibility, inclusion, and ethical design practices

Nice to have:

• Experience in AI/LLM-powered design exploration.
• Experience working in health tech or regulated industries

What you'll be doing

You’ll be responsible for:

• Lead complex design projects (0 → 1), creating scalable frameworks and systems that support growth and innovation.
• Translate ambiguous product and data challenges into clear, compelling, user-centred experiences.
• Design features, e2e flows, and experiments that align with user needs and business goals (e.g., engagement, retention, etc.).
• Produce prototypes and high-fidelity mock-ups using Figma or other prototyping tools.
• Collaborate closely with product managers, engineers, researchers, and content designers to deliver cohesive solutions.
• Mentor and support other designers through feedback, craft guidance, and knowledge sharing.
• Advocate for emotionally intelligent, ethical design and ensure accessibility standards are upheld at every stage.

You’ll be measured on

• Deliver complex design initiatives that significantly improve user engagement, retention, and user satisfaction outcomes.
• Raise team capability and craft standards by mentoring peers and contributing to a culture of design excellence.

#LI-AJ1 #LI-Hybrid

Annual Salary Range (ranges may vary based on skills and experience)

£85,000 — £115,000 GBP

How we work

We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.

You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.

What you'll get

• Competitive salary and annual reviews
• Opportunity to participate in Flo’s performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
• Accelerated professional growth through world-changing work and learning support
• In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
• 5-week fully paid sabbatical at 5-year Floversary
• Flo Premium for friends & family, plus more health, pension and wellbeing perks

Diversity, equity and inclusion

Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.