Senior Social Strategist

Bursonglobalcareers; Greater London; Hybrid; GBP 65,000 - 95,000; Full time

Benefits offered by this job

Hybrid work model

Professional development opportunities

Mentorship programs with industry-leAd

Job summary

Burson seeks an experienced Social Strategist for our Brand division to shape the social and content strategy for a major European fashion brand. You will define strategic direction, audience approach, platform roles, and cultural positioning to guide best-in-class social work.

You will partner with clients, PR, influencer leads, creative teams and account teams to connect brand ambition with social opportunity, focusing on Instagram, TikTok and YouTube.

Qualifications

• Strong experience in social strategy, ideally within an agency or fashion/lifestyle brand environment.
• Confident understanding of Instagram, TikTok and YouTube, including platform behaviours and formats.
• Experience turning audience, cultural and performance insight into sharp recommendations.

Responsibilities

• Develop culture-led social and content strategies connecting client objectives, audience needs, platform behaviours and brand positioning.
• Lead audience, cultural and platform analysis to identify strategic opportunities.
• Shape briefs for social-first creative, influencer and content work rooted in insight and platform nuance.
• Act as a strategic partner translating complex brand challenges into clear social recommendations.
• Collaborate with creative, studio, PR, influencer and account teams to ladder ideas back to a consistent strategic platform.
• Use performance data and market intelligence to identify opportunities and inform planning.
• Stay close to evolving social behaviours and fashion/lifestyle trends to keep work ahead of the curve.
• Develop frameworks, presentations and recommendations that inspire clients and internal teams.

Skills

Social strategy

Instagram

TikTok

YouTube

Audience insights

Job description

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unitecutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More about the role:

We are looking for an experienced Social Strategist to work in the Brand division of our Brand,Sportand Entertainment team. This role will shape the social and content strategy for a major European fashion brand, defining the strategic direction, audience approach, platformrolesand cultural positioning that guides best-in-class social work. We are seeking someone with a creative, culture-first mindset who can turn brand challenges, audienceinsightand platform behaviour into clear strategic opportunities.

You will partner closely with clients, PR specialists, influencer leads, creative teams and account teams to connect brand ambition with social opportunity, with a focus on Instagram,TikTokand YouTube. The role is primarily strategic: setting direction, developing insight-led recommendations, framingbriefsand ensuring the workremainsculturally relevant, platform-nativeand commercially meaningful.

What you'll do:

• Develop culture-led social and content strategies that connect clientobjectives, audience needs, platform behaviours and brand positioning into a clear strategic direction.

• Lead audience, cultural and platform analysis, turning insight into strategic territories, content principles, channelrolesand creative opportunities.

• Shape briefs for social-first creative,influencerand content work, ensuring they are rooted in insight, platformnuanceand a clear strategic role for each channel.

• Act as a strategic partner to clients, translating complex brand and business challenges into sharp social recommendations and compelling narratives.

• Collaborate with creative, studio, PR,influencerand account teams to ensure ideas and activations ladder back to a consistent strategic platform.

• Use performance data, social listening, cultural trends and market intelligence toidentifyopportunities, optimise strategicdirectionand inform future planning.

• Stay close to emerging social behaviours, creator culture, platformshiftsand fashion/lifestyle trends, applying this knowledge to keep client work ahead of the curve.

• Develop clear strategic frameworks, presentations and recommendations that inspire clients and enable internal teams to deliver with confidence.

Experience that contributes to success:

• Strong experience in socialstrategy, ideally within an agency or fashion/lifestyle brand environment.

• A confident strategic understanding of Instagram, TikTok and YouTube, including platform behaviours, content formats, communitydynamicsand emerging features.

• Highly desirable to have experience in high-street fashion or lifestyle, with an understanding of consumer mindsets, seasonalmomentsand culture-led brand building.

• Experience working with multi market teams and delivering strategiesthatworkwith and can be adapted tocultural nuances.

• Proven ability to turn audience, cultural, competitive and performance insight into sharp strategic recommendations.

• Confidence working with PR, influencer, creative and delivery teams to ensure strategic thinking is translated into coherent social work.

• Excellent client-facing skills, with the ability to present thinking clearly, build trust and guide stakeholders through strategic choices.

• Strong analytical and storytelling skills, with the ability to make data, trends and cultural insight feel simple,usefuland actionable.

• A curious, collaborative mindset and the ability to work across multiple priorities whilemaintainingstrategic clarity.

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You belong at Burson:

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.