Senior Social Media Specialist

Betway Group; England; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading online gaming company in the UK is seeking a Senior Social Media Specialist to enhance brand engagement and customer acquisition through strategic social media initiatives. This individual will play a critical role in executing the social media strategy, working closely with global teams and partnerships. Ideal candidates should possess strong communication skills, project management experience, and a passion for sports betting, ensuring compliance with industry regulations. The company offers a supportive environment for personal and professional growth.

Benefits

Comprehensive learning and development programmes

Performance feedback tools

Employee Assistance programme

Vitality Health Care

Dental insurance

Life Assurance

Income Protection

Car scheme

Cycle to Work

Retail discounts

Qualifications

• Strong communication abilities to convey complex ideas effectively.
• Experience collaborating in teams to achieve shared goals.
• Expertise managing multiple projects with timely delivery.
• High standards in output quality are essential.
• Ability to adapt quickly in dynamic situations.

Responsibilities

• Lead social media strategy across various platforms.
• Implement global strategy for sports and casino verticals.
• Manage content and campaigns aligned with marketing goals.
• Curate high-impact content for social media channels.
• Engage in real-time coverage of major events.
• Handle community management and customer interactions.
• Report and track KPIs for performance optimization.

Skills

Strong verbal and written communication skills

Experience in cross-functional teamwork

Project management expertise

Attention to detail

Adaptability to changing environments

Job description

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Department: Digital Marketing

Reporting to: Head of Social & Paid Social

Who we are

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.

At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain and are constantly expanding and evolving.

Betway’s social media channels are a vital part of our mission to become the #1 sports betting brand globally.

We require a dynamic, innovative and driven candidate, who is a sports guru capable of cementing us as a thought leader in the industry. The perfect candidate will also understand the casino product and be able to turn insights into actions and identify key opportunities to amplify Betway’s presence.

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.

The Senior Social Media Specialist will facilitate and execute Betway UK’s social media strategy across the region, driving brand engagement, customer acquisition, and retention through compelling content and campaigns focused on popular sports such as football alongside our casino offerings. This role will be pivotal in shaping Betway’s voice and presence across platforms, ensuring alignment with brand values and regulatory standards. There will be multiple brands to work on such as Jackpot City and Hippodrome Casino online, with some crossover to global markets. Betway has a roster of global ambassadors and partnerships that you will be working closely with, this includes; Thierry Henry, Ottawa Senators, Golden State Warriors, Philadelphia 76ers, Arsenal, Man City, Chelsea, Atletico Madrid and many more.

What you’ll be doing

As part of your role, your responsibilities will include:

• Strategic leadership across all social media platform.
• Implement the global social media strategy across sports & casino verticals.
• Assist the HOS in expanding Super Group’s social ecosystem.
• Align content and campaigns with broader marketing goals and brand positioning.
• Content & Campaign management – utilise productivity tools and smart planning to deliver relevant, timely and engaging content.
• Boosting and paid campaign support to achieve business objectives and KPIs.
• Curate and schedule high-impact content across all platforms (Meta, Snapchat, X, TikTok, YouTube).
• Collaborate with design and wider social media teams to produce engaging multimedia assets.
• Lead real-time and reactive coverage of major sporting events and cultural moments.
• Community Management – Daily ‘fan-first’, human approach to solving problems and nurturing our audience. Working with the Customer Service team to enable an efficient system to resolve issues fast.
• Reporting and tracking KPIs – Collect and analyse performance data to optimise the strategy for maximum performance. Providing actionable recommendations based on insights and expertise to the HOS.
• Stakeholder collaboration with global teams including Marketing, Digital, Social Media and Sponsorship.
• Brand Guardian – work closely with the compliance and legal teams to ensure that output is always compliant with the UK Gaming commission and responsible gaming standards.
• Develop influencer marketing strategies - Liaise with influencers, partnerships and external agencies.
• Maintain brand values, tone of voice and consistency across all social media channels.
• Always uphold and protect Betway’s brand integrity.
• Curate and lead social activations around key events.

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

Essential skills you’ll bring to the table

The necessary skills that we require for this role include:

• Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively
• Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals
• Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope
• Exceptional attention to detail, ensuring high standards of quality in all outputs
• Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations

Desirable skills you’ve got up your sleeve

It would be great if you also have some the following skills:

• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
• Experience in developing and executing customer retention strategies

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are:

• Adaptability
• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity
• Innovation

What you’ll get back

We offer a great variety of personal and professional benefits to help you thrive at Betway and Super Group. This includes:

• We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
• Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
• Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.
  • Vitality Health Care
  • Unum Dental
  • Life Assurance & Income Protection
  • Tusker car scheme
  • Cycle to Work
  • Retail discounts

Be part of that Superclass feeling.

At Super Group, diversity is part of our DNA. With teams across 16 countries, 85 nationalities, and 18 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.

It’s all about putting your experience first and ensuring honesty and fairness in all we do.
Here, your growth is supported and your contributions valued.

Game on!

*Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.

*Shortlisted candidates may need to complete an assessment.

This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.

Should you not hear from us within 2 weeks, please deem your application as unsuccessful.

The perfect place to work, play and grow!