Senior Social Media Officer (B2B)

St John Ambulance; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A public health organization seeking a Senior Social Media Officer (B2B) to lead its social media strategy. In this hybrid full-time role based in Greater London, you will create impactful content primarily for LinkedIn, engaging stakeholders and promoting essential training and supplies. The ideal candidate has proven experience in B2B marketing and social media management, with strong content creation skills aimed at raising awareness and driving engagement for the organization’s critical services.

Benefits

Competitive salary and pension scheme

33 days holiday, increasing to 38 days

Hybrid, flexible working

Cycle to work scheme

Health and Wellbeing support

Discounts on various services and products

Qualifications

• Experience managing social media for a brand or agency.
• Demonstrable experience creating and publishing content on LinkedIn.
• Strong understanding of B2B marketing opportunities on social media.

Responsibilities

• Lead day-to-day B2B social media activity.
• Create engaging B2B content aligned with campaigns.
• Manage the B2B social media calendar.
• Monitor social media engagement and customer interaction.

Skills

Social media management

B2B marketing

Content creation

LinkedIn expertise

Education

GCSEs in English and Maths (Grade C / 4 or above)

A-levels or equivalent professional experience

Job description

Senior Social Media Officer (B2B)

Hybrid
Full Time/Permanent
Closing Date: 11th January

Job Overview

In this role, you’ll own St John Ambulance’s B2B social media presence. You’ll test and implement innovative and creative tactics across paid, organic, and earned channels, primarily LinkedIn. It’s a truly meaningful role where you’ll promote training and supplies that can and do save lives. If you want to use your B2B marketing skills to make a difference in 2026, this could be the role for you.

Offer to You

We pride ourselves in being a great place to work, providing a supportive culture with opportunities to grow and develop your career, achieve a healthy work life balance and to be recognised for the great work you do. You will receive:

• Competitive salary and pension scheme
• 33 days holiday (inclusive of bank holidays) - increasing to 38 days over 5 years
• Hybrid, Flexible working
• Cycle to work scheme, Electric Vehicle Scheme
• Health and Wellbeing portal – access to financial, health and wellbeing support and an Employee Assistance Programme
• Discounts – Blue Light and NHS Discount, mobile phones, gym membership, cinema tickets, restaurants, holidays and shopping

Job Summary

The Senior Social Media Officer (B2B) leads the day-to-day delivery of our B2B social media activity. The role drives awareness, engagement and demand for St John Ambulance’s workplace training and first aid supplies through timely, relevant and impactful content across LinkedIn and other relevant social media channels.

About You

You will be educated to GCSE level (Grade C / 4 or above) in English and Maths (or equivalent) and educated to A-level standard or equivalent professional experience. You will have experience in managing social media activity for a brand, organisation or agency and a demonstrable experience creating and publishing content on LinkedIn and other professional or B2B channels. Additionally, you will have a strong understanding of LinkedIn and other B2B marketing opportunities elsewhere on social media.

About the Role

• Support the Social Media and Digital Content Manager to refine an updated B2B Social Media Strategy for 2026‑28 that captures paid, organic and earned activity.
• Plan, create and publish a consistent organic calendar of engaging B2B content across LinkedIn and other relevant channels, aligned with trade priorities, product launches and balanced with charitable messages.
• Reactively create and publish timely, on‑brand content in response to organisational news, sector developments or social trends, ensuring a quick turnaround.
• Deliver paid and organic social media content that supports Enterprise marketing campaigns, driving awareness, engagement and lead generation for workplace training and supplies.
• Manage and maintain the B2B social media calendar, ensuring activity aligns with commercial trade plans and key campaign moments.
• Collaborate closely with Enterprise and Brand & Communications to ensure social content complements corporate announcements, PR moments, and charity campaigns while driving commercial objectives.
• Partner with the CRM Acquisition Manager and New Business sales leads to plan and deliver social activity that drives qualified leads, supports pipeline growth and maximises ROI.
• Work with colleagues from across the organisation to inspire the use of LinkedIn profiles and create educational tools, training and resources for employees (ECG).
• Monitor comments and mentions, and engage directly with customers.

Application Steps

Please see the job description for more detail (this can be viewed on our website or once you click apply).

If you are a current St John Ambulance employee, please apply here: Click here.

For all other candidates, or St John Ambulance volunteers wishing to apply: please apply below.

Please note: St John does not accept speculative CVs and will only review CVs sent in application for an advertised vacancy.