Senior Social Media Manager

Kwalee; Royal Leamington Spa; On-site; GBP 50,000 - 85,000; Full time

Benefits offered by this job

Private medical insurance

Dental insurance

Life assurance

Company pension plan

Job summary

Kwalee is seeking a Senior Social Media Manager to lead social media operations for PC & Console and mobile teams from our Leamington Spa studio. You will balance hands-on content work with strategic leadership, guiding the Social Media team across multiple games and platforms.

You will develop social plans, measure success with KPIs, and collaborate with communities and development teams to optimise player engagement and lifecycle activities.

Qualifications

• Proven experience as Social Media Manager in gaming or tech.
• Strong leadership and people management skills.
• Excellent knowledge of social platforms and content formats.

Responsibilities

• Oversee social media content creation, platform management, and workflows across key channels (X/Twitter, TikTok, Instagram Reels, YouTube Shorts).
• Lead a team, mentor members, and align with Community & Social Media goals.
• Develop and track KPIs, optimise processes, and manage relationships with stakeholders.

Skills

Social Media Strategy

Team Leadership

Content Creation

KPIs & Analytics

Stakeholder Management

Communication

Job description

Level Up Your Career!

At Kwalee, you’ll join a gaming powerhouse that boasts a mobile empire with 1.5 billion+ downloads alongside a thriving PC & Console division that has achieved numerous global chart-topping releases across Steam, Consoles, and Amazon, driving millions of Wishlists. Most recently publishing breakout hits such as The Precinct and Town to City. It’s a unique chance to bring your expertise to a global studio that dominates both the mobile, and the indie PC and Console space.

At Kwalee, as well as a competitive salary we also offer; Private Medical Insurance, Dental Insurance, Life Assurance, Royal London Pension, a Free On-site Gym, Dog-friendly Office, LinkedIn Learning, 25 holiday days + bank holidays, and 1 day extra holiday for each year of service capped at 5.

The Senior Social Media Manager will balance hands-on execution with strategic team leadership as part of the Social Media function within the Community & Social Media team in our PC & Console division.

This role is responsible for oversight of Social Media operations ranging from process, best practice, content creation and performance. As well as managing a specific set of games in Kwalee’s portfolio, they will be expected to manage and develop direct reports in Social Media Operations across social media content creation and planning on key platforms such as; X/Twitter, Tiktok, Instagram Reels, and Youtube Shorts.

The role will also involve working closely with a Community counterpart to ensure seamless alignment, facilitating a funnel driven player-centric experience during go to market and lifecycle phases across multiple games in Kwalee’s portfolio.

What You’ll Do:

• Oversight of Social Media Content Creation, Platform Management, Process, Standards & Workflow:
  • Maintain and update overall process workflow for Go to Market Process across Planning, Announcements, Grind, Launch and Postlaunch phases.
  • Manage administration, access and configuration of Social Media tooling (Sprout Social for example), as required.
  • Develop and maintain KPIs for Social Media Operations across products and any potential Kwalee brand initiatives within PC & Console.
  • Maintain best practices in communication when working closely with External Stakeholders (Developers, Agency Partners) and Internal Stakeholders (QA, Production, Product Marketing).
• Coordination & Collaboration with Community Counterpart:
  • Ensure weekly collective priorities are communicated within the team, where crossover is appropriate, on specific games.
  • Ensure Social Media planning output complements Community planning where appropriate. Define, develop and constantly improve upon agreed standards of process and communication within the Community & Social Media team to facilitate this.
  • Coordinate on forward planning across the portfolio, acting as a collective "Radar" for the team; actively scanning across all active projects to identify risks, resource conflicts, bottlenecks, and potential opportunities to agree priorities together.
• People Management
  • Delegate game games from the Kwalee portfolio and distribute to the Social Media team as appropriate.
  • Oversee workflow and team priorities for the week to determine bandwidth, with a focus on KPIs being met.
  • Mentor team members on their games across content creation, development, engagement, moderation, and stakeholder management
• Manage games
  • Manage your own allotted game games in building, monitoring, and engaging communities across the game’s lifecycle and provide cover for any direct reports where required.
  • Develop Social Media plans that engage and excite players across key games, working closely with the development team to define and measure success metrics.
  • Build strong relationships with internal and external stakeholders across key games.

What You'll Bring:

• Proven experience in a Social Media Manager role, with a deep expertise in social media platform dynamics, content creation, trends, and video game culture.
• A creative and strategic mindset for community engagement and campaign execution, with a great eye for what good looks like.
• Experience in both setting and meeting KPIs, with the ability to build and tie to key business metrics to both inputs and outputs.
• Proven people management experience, with a track record in leading, delegating, mentoring, and developing team members whilst fostering a collaborative environment.
• Excellent written verbal and communication skills.
• The ability to organise workloads effectively whilst hitting deadlines reliably.
• The ability to convey complex ideas with strong attention to detail.
• A strategic mindset, with the ability to design, implement, and optimise processes to achieve key objectives.
• The ability to prioritise based on effort, impact, and business value.

Why Kwalee?

• Generous Holiday: Start with 25 days of annual leave, plus bank holidays. You'll also earn an extra day for every year of service, up to 5 years!
• Flexible Working: We offer core hours that allow you to work flexibly around your life, and a bank of 'Work From Home' days to use when you need them.
• Health Cover: Private medical cover, life assurance, a solid pension plan, and cover for dental and optical care.
• Recharge: Take advantage of our on-site gym and a supportive atmosphere that prioritises your wellbeing.
• Free Food & Drink: Fuel your day with unlimited free snacks and drinks.
• Gaming Goodies: Receive Steam codes for all our game releases!
• Dog-Friendly Office: Bring your furry friend to our vibrant, fun office.
• Office Location: Leamington Spa office location, with free parking and electric charging stations.
• Merch & Events: Get exclusive Kwalee merch, enjoy fun seasonal events, and stay informed with regular town halls.
• Growth & Learning: Full access to LinkedIn Learning to support your continuous professional development.

Our Commitment to Diversity & Inclusion

At Kwalee, we take pride in being an equal opportunity employer, where we believe that diversity and inclusion are essential to driving creativity. We are committed to creating a safe, welcoming, and supportive environment where everyone can thrive.

Our culture is built on celebrating the diverse voices of our team members, fuelling innovation and strengthening our connection to our players. We are dedicated to advancing equity, diversity, and inclusion across all areas of life, including age, disability, gender identity, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation.

We recognise the importance of self-development, career progression, and well‑being in retaining our talented team. At Kwalee, we celebrate individuality and encourage everyone to bring their authentic selves to work.