Senior Social Media Manager

Nova Recruitment; England; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A fast-growing cosmetic dental brand is seeking a Senior Social Media Manager in Altrincham. You will lead the social media strategy, driving engagement and sales through content and campaigns. The ideal candidate has over 4 years of experience, preferably in beauty or wellness brands, and a proven record of sales growth via social media platforms like Instagram and TikTok. This role offers a blend of in-office and remote work.

Qualifications

• 4+ years experience managing social media for a consumer brand (beauty, wellness, or lifestyle preferred).
• Proven track record of driving measurable sales growth through organic and paid social.
• Strong understanding of performance metrics, analytics, and reporting.

Responsibilities

• Develop and execute a forward-thinking social media strategy that drives brand awareness.
• Oversee the content calendar ensuring a consistent and impactful brand voice.
• Use analytics tools to measure and report on performance, engagement, reach, and conversion.

Skills

Social media management

Sales growth

Data analytics

Creative mindset

Copywriting

Community engagement

Job description

Overview

We are looking for a Senior Social Media Manager to work for a fantastic Cosmetic Dental brand in Altrincham.

4 Days in office 1 Day remote

You will report directly to the CEO

Client profile

Fast-growing, premium oral care brand on a mission to redefine the dental and whitening space. Known for our innovative products and powerful brand identity, we re scaling rapidly through e-commerce and retail. Social media has been a driving force in building our brand, and we re now looking for a senior-level Social Media Manager to take our strategy to the next level blending creativity, strategy, and data to drive growth and sales.

The Role

This is a senior, hands-on role for someone who lives and breathes social media but also understands its commercial power.

You ll own and lead the global social media strategy, working closely with our CEO and marketing team to ensure every piece of content and campaign aligns with our brand vision and sales objectives.

You ll be responsible for leading strategy across Instagram, TikTok, Facebook, Pinterest, Snapchat, and emerging platforms using data and insight to inform decisions and maximise ROI. This is not just about making content look good; it s about driving engagement that converts to revenue.

Key Responsibilities

Strategic Leadership

• Develop and execute a forward-thinking social media strategy that drives brand awareness, community growth, and measurable sales.
• Translate business goals into platform-specific social strategies with clear KPIs and performance metrics.
• Identify and leverage emerging trends, platforms, and opportunities to keep the client ahead of the curve.

Content & Campaign Management

• Oversee the content calendar, ensuring a consistent and impactful brand voice.
• Collaborate with creative, marketing, and influencer teams to deliver high-performing campaigns.
• Ensure all content is on-brand, data-informed, and conversion-focused.

Performance & Data

• Use analytics tools to measure and report on performance, engagement, reach, and conversion.
• Deliver actionable insights to the wider team making strategic recommendations to optimise campaigns.
• Own monthly and quarterly social media reporting tied directly to revenue and growth targets.

Community & Brand Growth

• Build, nurture, and engage a loyal community across social platforms.
• Drive organic growth while supporting paid media initiatives.
• Collaborate with the influencer team to align partnerships with social strategy.

Leadership & Collaboration

• Mentor and work alongside the Social Media Executive and other team members.
• Collaborate closely with the CEO and Marketing Executive to ensure alignment between content, campaigns, and commercial goals.
• Work cross-functionally with e-commerce and creative to ensure seamless execution.

Requirements

• 4+ years experience managing social media for a consumer brand (beauty, wellness, or lifestyle preferred).
• Proven track record of driving measurable sales growth through organic and paid social.
• Strong understanding of performance metrics, analytics, and reporting.
• Creative mindset with strategic and commercial acumen.
• Experience managing or mentoring junior team members.
• Deep knowledge of Instagram, TikTok, Pinterest, Facebook & Snapchat.
• Excellent copywriting, storytelling, and communication skills.
• Passion for beauty, wellness, and innovative branding.