Senior Social Media Manager

M&G; City of Edinburgh; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading investment firm in Scotland is seeking a Senior Social Media Manager to create and implement a robust social media strategy for their asset management division. The role involves collaboration with cross-functional teams and managing high-quality campaigns. Ideal candidates will have B2B social media experience and proficiency with tools like Brandwatch and Sprinklr. This position offers a competitive salary and generous benefits, including a pension scheme and extensive annual leave.

Benefits

Valuable pension scheme with employer contributions

38 days annual leave including holidays

Health & Protection cover including Private Healthcare

Supportive family policies

Qualifications

• Expert knowledge of LinkedIn and X in the asset management industry.
• Experience with social media analytics to shape content.
• Proven ability to work across organization boundaries.

Responsibilities

• Develop and implement a proactive social media strategy.
• Collaborate with teams to implement social media best practices.
• Manage relationships with marketing agencies and ensure campaign quality.

Skills

B2B social media expertise

Experience with Brandwatch

Knowledge of social media trends

Understanding of asset management products

Crisis management design skills

Tools

Sprinklr

Oktopost

Job description

The Role

As the Senior Social Media Manager – Asset Management, you will play a pivotal role in establishing a social media strategy for the Asset Management function of M&G plc; M&G Investments.

You will be responsible for defining, planning, developing and implementing a proactive and integrated social media strategy to tell our story and elevate our brand in line with marketing and business priorities.

You will need to be able to lead multiple projects and campaigns and collaborate closely with cross‑functional teams to ensure the seamless delivery of outstanding social experiences.

Key Responsibilities

• Work with the Head of Digital Marketing & Analytics, Campaign and Channel Marketing leads to develop and implement an organic social media strategy aligned to overarching business and marketing objectives.
• Work closely with cross‑functional teams to develop and implement social media best practices, including training for the wider marketing team.
• Expand our colleague advocacy programme with mentoring, content and analytics sharing initiatives.
• Manage relationships with social, media and digital marketing agencies, ensuring seamless collaboration and the delivery of high‑quality campaigns.
• Work with colleagues in the broader digital team to monitor social media journeys and their contributions to lead generation and market intelligence programmes.
• Budget management as required.
• Ensure social media activities for M&G Investments are compliant with M&G plc policies and mitigate associated risks.

Key Knowledge, Skills & Experience

• Expert knowledge of B2B usage of LinkedIn, X, preferably within the Asset Management industry.
• Experience using Brandwatch, Sprinklr, Oktopost or similar social media tools.
• Detailed knowledge of best practice and emerging trends in social media with strong networks / links into other organisations and industry bodies.
• Understanding of asset management product research and thought leadership journeys across the broader digital ecosystem.
• Experience of working in/with complex organisations where key stakeholders are dispersed across the business and hold sometimes competing priorities and/or perspectives.
• Detailed knowledge of social media analytics and their use to guide and shape online content.
• Experience of using social media listening data and customer insight to develop user‑oriented content.
• Experience in designing and implementing a team triage approach to crisis management.
• Experience of working with insight/analytics teams to help to inform business strategies for other key business areas.
• Personal attributes – highly collaborative, with an ability to work across organisation boundaries; strong customer focus and innovative mind‑set.

Work Level

Manager or Expert

Recruiter

Hannah Curtis

What we offer

At M&G, we’re committed to helping you thrive and supporting your wellbeing, both at work and beyond. Our benefits are designed to help you balance your professional and personal life, while planning confidently for your future.

• As a savings and investments firm we are proud to offer a valuable pension scheme of 18% – with 13% made up of Employer Contributions and 5% Employee Contributions. We also offer Share Save and our Share Incentive Plan, together with access to financial wellbeing and support services – to help give you real confidence to put your money to work.
• Enjoy 38 days annual leave including bank holidays, with the opportunity to purchase up to 5 extra days and additional flexibility through our Time Off When You Need It policy – to balance your work and personal commitments.
• Our market leading Inspiring Families policy includes comprehensive support and paid parental leave covering maternity, adoption, surrogacy, and paternity leave – as supporting families is a core aspect of our inclusive culture.
• Health & Protection cover including Private Healthcare, Critical Illness cover and Life Assurance for you, with family options – for peace of mind.

To explore more about life at M&G and our full benefits offering, visit Life at M&G.

We have a diverse workforce and an inclusive culture at M&G, underpinned by our policies and our employee‑led networks who provide networking opportunities, advice and support for the diverse communities our colleagues represent. Regardless of gender, ethnicity, age, sexual orientation, nationality, disability or long‑term condition, we are looking to attract, promote and retain exceptional people. We also welcome those who take part in military service and those returning from career breaks.

M&G is also proud to be a Disability Confident Leader, and we welcome applications from candidates with long‑term health conditions, disabilities, or neuro‑divergent conditions.

If you need assistance or an alternative means of applying for a role due to a disability or additional need, please let us know by contacting us at: [e-mail].