Senior Social Media Manager

Science in Sport Group; Blackburn; On-site; GBP 50,000 - 60,000; Full time

Job summary

A leading nutrition company in Blackburn is seeking a Senior Social Media Manager to enhance their online presence. The role involves developing innovative strategies, engaging global audiences, and leading a creative team. Ideal candidates should have a background in social media campaigns, a passion for sports, and strong analytical skills. Competitive salary and attractive benefits are offered.

Benefits

On‑site gym

Cycle to work scheme

Product discount

Birthday day off

Pension scheme with employer contribution

Qualifications

• Proven experience in developing and executing successful social media strategies and campaigns.
• Strong understanding of all major social media platforms and emerging trends.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with marketing objectives.
• Oversee creation of engaging content across social media platforms.
• Lead and mentor a team of social media executives.
• Develop strategies to engage online communities and drive audience growth.

Skills

Social media strategy execution

Content creation

Team leadership

Community engagement

Analytical skills

Tools

Social media management tools

Analytics platforms

Job description

Who We Are

Science In Sport Group is a world leader in sports and performance nutrition. We have two highly regarded brands; SiS which combines world‑class science and innovation to provide optimal performance nutritional solutions for professional athletes, sports and fitness enthusiasts and the active lifestyle community. This includes over 320 professional teams worldwide across a broad range of sports including Football, Rugby, Cycling, Athletics, Basketball, Netball and Swimming. Brand ambassadors include former track cyclist Sir Chris Hoy, an eleven‑time world champion and six‑time Olympic champion, and Eilish McColgan, who won gold in the 2022 Commonwealth Games 10,000 metres.

PhD Nutrition is a premium, active‑nutrition brand for the active lifestyle community wanting intelligent nutrition to help them achieve their goals. With over 20 years of research and development, our products are designed to maximise performance in and out of the gym. It’s an exciting time for PhD Nutrition as 2025 will kick off an entirely new line‑up of brand ambassadors, from hybrid athletes to qualified sports nutritionists.

The two brands sell through the phd.com and scienceinsport.com digital platforms, third‑party online marketplaces including Amazon, as well as extensive domestic and international retail distribution.

In 2022 the company opened a state‑of‑the‑art 160,000 square foot manufacturing and logistics facility in Blackburn, Lancashire. This gives a significant advantage in product costs and customer response time and most importantly, allowing Science In Sport to lead the way for quality standards.

Science In Sport is the nutrition partner to globally recognised elite teams, including Tottenham Hotspur, Saracens Rugby, British Triathlon, Aquatics GB, British Cycling, England Netball and Loughborough Sports. As well as being the Official Energy Gel Provider of RunThrough and the Official Nutrition Partner of Ultra X.

The Role

We are seeking a dynamic and creative Senior Social Media Manager to lead and elevate our social media presence. This pivotal role will be responsible for developing and executing innovative social media strategies that change the perception of our brand, engage our global followers, and win new business.

The ideal candidate will be a strategic thinker with a deep understanding of the digital landscape, and ideally an expert on how challenger and start‑up brands reach hyper‑growth with social, UGC and influencer content at their heart. Our Senior Social Media Manager will have a proven track record of delivering impactful social media campaigns within a high‑profile environment.

• Job Type: Full‑time, permanent
• Salary: up to £60,000 per annum
• Working Hours: 9.00am - 5.30pm Monday to Friday
• Location: Blackburn

Benefits

• On‑site gym
• Cycle to work scheme
• Product discount
• Birthday day off
• Pension scheme, employer contribution at 4%

The Work - Your 4 Most Important Responsibilities

• Social Strategy & Planning: Develop, implement and manage a comprehensive social media strategy aligned with the company’s overall marketing and communications objectives. This includes defining target audiences, platform‑specific strategies, content pillars, and key performance indicators (KPIs).
• Content Creation & Management: Oversee the creation of engaging, high‑quality content across all social media platforms (e.g., X/Twitter, Instagram, Facebook, TikTok, YouTube, LinkedIn). Critically, you will manage the content calendar, thinking tactically about how we ride trends and events, as well as exploiting our commercial rights.
• Team Leadership & Development: We want to be the envy of our industry. Lead, mentor and inspire a team of social media executives and content creators. Foster a collaborative and high‑performing environment, ensuring the team has the resources and support needed to succeed.
• Community Engagement & Growth: Develop and implement strategies to foster a vibrant and engaged online community. Monitor social media channels for mentions, sentiment and trends, and proactively engage with ambassadors, influencers and customers. Most importantly, you will attract and drive potential and new audiences into our ecosystem to become loyal, engaged customers.

Accountability – What You Are Responsible For Delivering

• Growth & KPI’s: Including traffic and revenue targets. Ultimately increase CVR% of followers into customers.
• Content Delivery: Seamless and professional delivery of engaging content across our social channels.
• Content Strategy & Planning: The thought and meaning behind the content.
• Influencer, ambassador and UGC (content from our followers).

Capability – the skills and behaviours required to do this job well

• Proven experience in developing and executing successful social media strategies and campaigns that drive engagement, growth and commercial outcomes.
• Strong understanding of all major social media platforms, their algorithms, best practices and emerging trends.
• Experience with social media management tools, analytics platforms and content creation software.
• A genuine passion for sports (preferably endurance sports) and an understanding of the health & fitness industry and the science behind sports nutrition.

Performance – how you will know you are doing a great job

• Engagement & Reach KPI’s (campaign‑based)
• CVR% (followers into customers) & Revenue
• NPS / Reputational KPI’s (could be awareness‑based)

Specific metrics will be set when in role and will be reviewed and built upon regularly. Alongside this, you will be supported with a personal performance plan that will enable you to continue improving your own performance and impact.

Attributes – experience and mindset that will enable you to do well in this role.

• Demonstrable experience in managing social media for a high‑profile organization, ideally within the sports or health/fitness industry.
• Excellent written and verbal communication skills, with a keen eye for detail and accuracy.
• Experience in leading and managing a team, fostering a positive and productive work environment.
• Strong analytical skills and the ability to interpret data to inform strategic decision‑making.

Ability to work under pressure and manage multiple priorities in a fast‑paced environment.

Science in Sport Group is an equal opportunity employer; we value diversity and strive to cultivate an inclusive workplace. We do not tolerate discrimination of any kind in regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status or any other characteristic protected by law. We fully support reasonable adjustments throughout our recruitment process, to provide an inclusive and welcoming recruitment experience.