Senior Social Media Executive - Paid

Barnardo's; City Of London; On-site; GBP 30,000 - 50,000; Full time

Job summary

A charity organization is seeking a Senior Social Media Executive to lead paid social media campaigns and enhance ecommerce growth. The ideal candidate will have retail experience, a strong understanding of content development, and a creative, data-driven approach. This role is crucial in connecting the mission of the charity with the audience through impactful storytelling and social media strategies.

Qualifications

• Creative, data-driven individual with retail experience.
• Strong grasp of paid social media strategy and content development.

Responsibilities

• Lead the development and execution of paid social media campaigns across Meta, TikTok, and Pinterest.
• Deliver full-funnel campaigns that drive footfall to UK stores and boost online sales.
• Use storytelling to bring Barnardo's impact to life through emotionally resonant content.
• Collaborate with New Goods and Ecommerce teams to produce lifestyle content.

Skills

Creative

Data-driven

Retail experience

Paid social media strategy

Content development

Job description

Overview

Are you passionate about fashion, retail, and creating content that not only drives commercial success but also makes a meaningful difference? Join our Retail Marketing team as a Senior Social Media Executive, where your creativity and strategic thinking will help grow awareness and income across our retail and trading areas, with a key focus on ecommerce growth.

In this commercially minded role, you'll lead the development and execution of paid social media campaigns across platforms like Meta (Facebook & Instagram), TikTok, and Pinterest. You'll deliver full-funnel campaigns that drive footfall to our 540+ UK stores, boost online sales, and build long-term customer loyalty. But this role is about more than just metrics. You'll use storytelling to bring Barnardo's impact to life - creating emotionally resonant content that deepens understanding of our cause and builds meaningful relationships with our audiences. Whether it's showcasing sustainable fashion, highlighting the circular economy, or amplifying the voices of those we support, your work will help connect people to our mission in powerful ways.

You'll collaborate with our New Goods and Ecommerce teams to produce high-impact lifestyle content, manage photoshoots, and work with designers and agencies to craft platform-optimized visuals and copy. You'll also support local store teams with scalable social media strategies, toolkits, and training to enhance community engagement and brand consistency.

We're looking for a creative, data-driven individual with retail experience, a strong grasp of paid social media strategy, and a passion for content development. If you're excited by the opportunity to shape the future of retail marketing while making a real difference, we'd love to hear from you.

Responsibilities

• Lead the development and execution of paid social media campaigns across Meta, TikTok, and Pinterest.
• Deliver full-funnel campaigns that drive footfall to UK stores, boost online sales, and build long-term customer loyalty.
• Use storytelling to bring Barnardo's impact to life through emotionally resonant content.
• Showcase sustainable fashion, highlight the circular economy, and amplify voices of those we support to connect audiences with our mission.
• Collaborate with New Goods and Ecommerce teams to produce lifestyle content, manage photoshoots, and work with designers/agencies to craft platform-optimized visuals and copy.
• Support local store teams with scalable social media strategies, toolkits, and training to enhance community engagement and brand consistency.

Qualifications

• Creative, data-driven individual with retail experience.
• Strong grasp of paid social media strategy and content development.

Pay & Reward Framework

We know that our colleagues go above and beyond in delivering our vital work, driven by their passion and commitment to Barnardo's values. We are committed to a new approach to pay and reward, to ensure it is fair, attractive and progressive, which was rolled out in April 2023. This is a positive change for the charity, and a part of our People & Culture Strategy. It will assist us in supporting colleagues to belong, thrive and grow in their colleague journey at Barnardo's and in time will offer clear routes of progression for colleagues in both their career and their pay. While the full pay band and salary range is advertised, our approach to starting salaries is to appoint between the minimum to mid-point of the pay band – this ensures that pay steps are available to reward our colleagues annually based on their contribution to excellence and alignment to our values and behaviours. More details on Barnardo's pay framework can be found upon application.

About Barnardo's

We are committed to being an inclusive employer and cultivating a culture where everyone can belong and thrive through inclusion and connectivity. We want our workforce to be reflective of the communities we work with, and for equality, diversity and inclusion to be embedded in everything we do. We are a Disability Confident Leader, are progressing our ambition to be an anti-racist organisation with Anti-Racism Commitments and actions in place and have networks for colleagues who are disabled, LGBT+, Black and Minoritised Ethnic and Women. We particularly encourage applications from Black and Minoritised Ethnic and/or disabled candidates who are currently underrepresented in our workforce. For disabled applicants, we offer reasonable adjustments throughout the recruitment process.

Our basis and values

Note: This advert may close before the displayed closing date due to high volume of applications. We recommend applying as soon as possible.