Senior Social Media Executive

Club L London; Manchester; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading fashion retailer in Manchester seeks a Senior Social Media Executive to shape and execute their global social strategy. This role requires strong experience in multi-channel social content and a hands-on approach, especially on platforms like TikTok. Candidates should be highly creative, organized, and passionate about luxury fashion. The position offers benefits including a bi-annual bonus scheme, flexible working hours, and a 40% staff discount.

Benefits

Bi-annual bonus scheme

Extra day off for your birthday

Flexible working hours

Cycle to work scheme

40% staff discount

Healthcare Cashplan

Free onsite gym

Enhanced pension contribution

Enhanced maternity policy

Free snacks, drinks & treats

Social events

Sick pay

Qualifications

• Experience in premium fashion or lifestyle environments.
• Ability to track trends and react quickly to cultural moments.
• Experience growing audiences on TikTok.

Responsibilities

• Support the development and delivery of global social strategy.
• Manage day-to-day channel planning across multiple platforms.
• Lead on social-first creative ideas for brand campaigns.

Skills

Strong experience in multi-channel social content

Comfortable balancing strategic input with hands-on execution

Strong analytical skills

Confident in video editing and production

Excellent communication skills

Passionate about luxury fashion

Job description

Overview

Club L London is the next-generation online fashion retailer for the forward-thinking woman. Conceptualised and crafted in-house and abroad, we specialise in accessible luxury and unique designs of unrivalled quality to flatter all figures.

From prom to occasion, am to pm, maternity, bridal and more, we deliver an engaging customer experience that connects our global community of diverse consumers, international fashion influencers and content creators with new and exciting collections dropping each week.

The Role

As a Senior Social Media Executive at Club L London, you will play a crucial role in shaping and executing our global social strategy. Partnering closely with the Social Media Manager and Brand Director, you will help drive best-in-class campaign rollouts, oversee the creative and visual direction of social content, and ensure our brand voice and luxury aesthetic are consistently represented across all platforms.

With deep platform expertise—particularly in high-growth channels like TikTok—you will bring innovative ideas, cultural awareness, and social-first thinking to elevate the brand, grow our audience, and create meaningful engagement. You’ll take a leading role in content planning and execution, trend identification, social storytelling, and ensuring all content aligns with our premium positioning.

This role is suitable for someone highly creative, trend-driven, confident working at pace, and ready to step up with more ownership and strategic influence while remaining hands-on with content.

Key Responsibilities

• Work closely with the Social Media Manager to support the development and delivery of Club L’s global social strategy, contributing ideas that drive brand awareness, community growth, engagement, and commercial impact.
• Take ownership of day-to-day channel planning and execution across Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn.
• Lead on conceptualising, planning, and executing elevated, social-first creative ideas that complement major brand campaigns and shoots.
• Manage end-to-end campaign content execution : channel-specific planning, creator sourcing, influencer brief creation, and ensuring content aligns with our luxury aesthetic.
• Analyse performance via platform insights and analytics tools, providing recommendations to optimise content and strategy.
• Proactively identify new growth opportunities, creative ideas, and social-first innovations that elevate the brand.
• React quickly to trends, cultural moments, and viral formats—leading on rapid-turnaround content creation and briefing relevant teams.
• Collaborate with the Outreach team to select and manage creators producing bespoke social assets.
• Support Brand and PR teams during events with onsite content capture and posting.
• Maintain a consistent and premium tone of voice across all platforms.
• Work closely with Customer Services to monitor audience feedback and craft brand-appropriate responses.
• Partner cross-functionally with Creative, Marketing, Merchandising, and eCommerce to ensure seamless execution.

About You

• Strong experience in delivering multi-channel social content within premium, fashion, lifestyle, or agency environments.
• Comfortable balancing strategic input with hands‑on execution.
• Highly organised with strong analytical skills and a data‑informed approach.
• Confident in video editing and production, especially for TikTok and Reels.
• Demonstrated experience growing TikTok audiences, building communities, and developing reactive and trend‑led content.
• Highly creative and culturally aware—constantly tracking trends, competitors, and emerging formats.
• Strong relationship builder with excellent communication skills.
• Passionate about luxury fashion and elevated visual storytelling.
• Thrives in a fast‑paced, ever‑changing environment.
• Experience working with premium or luxury brands (preferred).

What’s on offer

• Bi‑annual bonus scheme
• Extra day off for your birthday
• Flexible working hours (core hours 10–4)
• Cycle to work scheme
• 40% staff discount
• Healthcare Cashplan
• Free onsite gym
• Enhanced pension contribution
• Enhanced maternity policy
• Free snacks, drinks & treats
• Social events
• Sick pay