Senior Social Media Executive

The William Reed Group; Greater London, Brighton, Gatwick; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A global media group is looking for a Senior Social Media Executive to manage social media campaigns for high-profile events in the food and drink sector. The role involves developing content calendars, executing paid campaigns, and mentoring junior team members. The successful candidate will enjoy hybrid working arrangements and contribute to innovative content that engages audiences. Excellent organization and communication skills are essential, alongside a strong understanding of digital marketing practices.

Benefits

25 days annual leave

Cultural celebration day

Volunteer day

Contributory Pension

Life Assurance Scheme

Wellbeing benefits

Cycle to Work Scheme

Qualifications

• Strong experience in managing social media campaigns.
• Experience with A/B testing and analytics.
• Excellent organization skills and attention to detail.

Responsibilities

• Develop and execute social media content calendars.
• Manage daily operations of social media accounts.
• Execute paid social campaigns for ticket sales.

Skills

Managing social media accounts

A/B testing

Content creation

Social media analytics

Team collaboration

Tools

Meta Business Suite

Google Ads

TikTok Ad Manager

Sprout

Adobe Analytics

CapCut

Job description

We are a global media group delivering exceptional content through events, digital, data & insight.

From agribusiness, ingredients and food processing, to retail, hospitality & fine dining – we provide the inspiration, insight and connections to power our customers’ success.

We have offices in Gatwick, Brighton and London, UK; Montpellier, France; Singapore and Chicago, US. In line with the Company’s current Agile Working Policy, the successful candidate would be eligible to work part of the week from one of our UK offices and to work remotely for the rest of the week.

Position

Position: Full time – permanent

Location: Gatwick / London / Brighton / Hybrid

Are you an enthusiastic and confident marketer with demonstrable experience in managing end to end social media campaigns, as well as having experience in planning and executing paid social campaigns? Are you interested in both creating and posting innovative and audience relevant social content, but also really enjoy looking at result, analytics and A/B testing to assist with social media marketing decisions? Are you ready to pass on that experience to others within an exciting and vibrant sector? If so, apply now, as we are looking for a Senior Social Media Executive to play a key role in creating compelling, high-quality content that strengthens our brands for The UK Food & Drink Shows and The London Coffee Festival. You will drive engagement and grow our audiences, whilst passing on your knowledge to our junior team members, helping them to develop.

The UK Food & Drink Shows and The London Coffee Festival are award-winning exhibitions for the food, drink, retail and hospitality sectors, uniting the industries and sharing the latest developments.

Working closely with the Head of Brand, you will manage social channels, edit reels, boost posts, and execute paid campaigns, as well as collaborate with junior members of the team to offer guidance and ensure best practice.

What you’ll be doing:

• Developing and executing an innovative content calendar across Instagram, Facebook, LinkedIn and TikTok aligned with the objectives of The London Coffee Festival and The UK Food & Drink Shows, maximising engagement and reach
• Managing the day-to-day operations of social media accounts, including content scheduling, posting, and audience interaction
• Planning and executing paid social campaigns (Meta, TikTok, LinkedIn) including audience targeting, budgeting, and A/B testing and managing Google Ads campaigns to drive ticket sales, registration and awareness
• Conducting ongoing testing and closely monitoring all spend management, creative and targeting whilst evaluating all accounts
• Analysing social media performance metrics, providing insights to optimise campaigns and inform content creation, as well as reporting on Paid & Organic social media campaigns for Events and Paid Partnerships
• Capturing and editing short-form video content (reels, TikToks, etc.) pre-event and at the events
• Coordinating social media campaigns to promote commercial content for sponsors and partners, ensuring alignment with brand goals
• Identifying and liaising with relevant influencers and content creators for collaborations
• Staying updated on social media trends, platform updates, and industry best practices, sharing recommendations with the team
• Supporting the marketing team by integrating social media activities into broader campaigns and communications plans
• Representing the brand at key events, capturing live content and driving real-time engagement
• Providing guidance and mentorship to the Marketing Executive and Marketing Assistant, ensuring alignment with best practices in social media and content strategy

Requirements

What you’ll need:

• Strong experience of working across multiple digital and social platforms and a solid understanding of digital marketing best practices and emerging trends, including how to tailor these to different platforms, events and audiences
• Experience managing the day-to-day operations of social media accounts, including content scheduling, posting, audience interaction and analytics
• Experience managing budget and paid campaigns across Meta Business Suite and Google Ads is essential and TikTok Ad Manager is desirable
• Experience in A/B testing and managing Google Ads campaigns
• Experience with social scheduling software (e.g. Sprout) and video content editing software is essential; knowledge of Adobe Analytics & CapCut is desirable
• Experience capturing and editing short-form video content
• Excellent organisation skills, with the ability to manage multiple projects and priorities effectively and work to strict deadlines
• Imagination and a genuine interest and proven talent for crafting fresh, engaging content that captivates and converts
• An enthusiastic, self-motivated and proactive approach with fantastic teamwork and collaboration skills
• Excellent communication skills, both written and verbal – and the ability to network and confidently communicate with stakeholders at all levels
• Exceptional attention to detail and fantastic copywriting skills
• Experience mentoring or working closely with junior members of the team is desirable (or an ability and willingness to do this)
• A willingness to travel and attend UK industry events and visit clients to capture content

Other information

Company Benefits and Initiatives Include:

• 25 days annual leave in addition to bank holidays – increasing by one additional day after 6 years, up to a maximum of 30 days.
• An additional day of leave for you to take on a cultural celebration day or on your birthday if you like. A day for you! At William Reed, we call this our “MeDay”.
• A volunteer day to take for supporting a chosen charity and giving back to the community.
• Opportunity for hybrid working
• Contributory Pension
• Life Assurance Scheme
• Group Income Protection
• Enhanced family-friendly leave pay entitlements
• Wellbeing benefits, including: A health care cash plan, Employee assistance programme, Virtual GP service and Access to health & wellbeing resources and tools.
• Cycle to Work Scheme
• Electric Car Scheme

Why work for us

We provide a supportive work environment and are committed to maintaining a healthy work/life balance for all of our employees. Working for William Reed means that you will be joining a stable organisation that is committed to developing its employees and brands.

We warmly welcome and encourage applications from talented individuals of all backgrounds and characteristics.

If you need any support in accessing this opportunity, please do not hesitate to discuss this with us.