Senior SEO Executive

PrettyLittleThing.com; Manchester; On-site; GBP 45,000 - 60,000; Full time

Benefits offered by this job

Bonus scheme

Company pension

Private medical cover

Life assurance

On-site gym

Job summary

Debenhams Group is seeking a Senior SEO Executive to drive organic growth across a portfolio of brands in the Young Fashion division. You will shape and execute search strategies, collaborating with senior leaders in a fast-paced, high-growth environment.

Based in Manchester, you will manage multiple brands with autonomy, mentoring peers and delivering data-driven optimisation across on-site and off-site channels. A strong passion for retail and fashion is essential.

Qualifications

• Proven expertise in driving discoverability across traditional search engines and AI-driven platforms (LLMs).
• Hands-on experience with Google Merchant Center for Free Product Listings.

Responsibilities

• Drive organic traffic and revenue growth across standard Search and AI-driven platforms in line with targets.
• Own key areas of the Organic Search strategy and report progress to SEO Managers.
• Perform on-site and off-site audits to identify growth opportunities and resolve issues.
• Conduct strategic keyword and topic research aligned with trends and seasonality.
• Execute daily optimisation across category pages and campaigns.
• Communicate performance results to stakeholders and highlight commercial impact.
• Mentor junior team members and support their development.
• Analyse competitor activity to uncover opportunities.
• Collaborate with Marketing and cross-functional teams for content campaigns.

Skills

SEO strategy

Analytical thinking

Content optimisation

Collaboration

HTML knowledge

Google Search Console/Analytics

Tools

Screaming Frog

Botify

SEMrush

Sistrix

GA4

Job description

About Our Young Fashion Division

Our Young Fashion division brings together some of the UK's best-known fashion brands, including boohoo, PrettyLittleThing, Misspap, Warehouse and DSGN Studio.

Description

Our Young Fashion division brings together some of the UK's best-known fashion brands, including boohoo, PrettyLittleThing, Misspap, Warehouse and DSGN Studio. It's a fast-moving, creative and ambitious part of Debenhams Group, where great ideas, commercial thinking and a passion for fashion come together. We're building brands for the next generation of customers, and we're looking for talented people who want to be part of what's next.

The Role

As a Senior SEO Executive within our Young Fashion division, you won't just be managing keywords—you'll play a pivotal role in shaping and driving our organic growth strategy across a stellar line-up of global fashion platforms. We operate like an elite, specialist in-house fashion SEO agency. Rather than being confined to a single site, you'll enjoy dynamic, multi-brand exposure across a power-house portfolio, giving you an unmatched range of growth and development opportunities. You will collaborate alongside seasoned industry leaders with up to a decade of tenure, driving high-impact search strategies in a collaborative, supportive, and high-energy culture. This role is ideal for an ambitious professional with 2–3+ years of SEO experience (agency or in-house) who is ready to accelerate their career in a fast-paced, high-growth business.

Your Team

The Young Fashion SEO team is the largest, strongest, and most influential organic growth powerhouse in the group. Functioning as trusted SEO consultants, we work with high autonomy to steer group-wide platform innovation towards best-in-class standards. You will be surrounded by established SEO professionals with deep tenure and expertise, offering you an unparalleled environment to learn, mentor junior team members, and rapidly accelerate your career.

What You Will Be Doing

• Drive organic traffic and revenue growth across standard Search and AI-driven platforms/LLMs in line with business targets.
• Own key areas of the Organic Search strategy, reporting progress to SEO Managers.
• Perform in-depth technical on-site and off-site audits to identify growth opportunities and resolve issues.
• Conduct strategic keyword and topic research aligned with customer trends and seasonality.
• Execute daily optimisation across category, sub-category, and campaign pages.
• Communicate weekly and monthly performance results to key stakeholders, highlighting commercial impact.
• Mentor junior team members, guiding their day-to-day workload and ongoing development.
• Analyse competitor activity systematically to uncover search and content opportunities.
• Collaborate with Marketing and cross-functional teams to deliver impactful content campaigns that boost organic visibility.
• Stay ahead of industry developments to ensure early adoption of new SEO methods and tools.
• Identify operational bottlenecks and refine team workflows for maximum efficiency.

What We're Looking For

• Proven expertise in driving discoverability across both traditional search engines and AI-driven platforms (LLMs).
• Hands-on experience using Google Merchant Center to maximize visibility for Free Product Listings.
• Broad understanding of the wider Digital Marketing landscape.
• Strong copywriting and content optimisation skills.
• Strong analytical ability to translate raw data into actionable commercial insights.
• Proficiency with industry SEO software to benchmark performance and inform strategy.
• Experience with key SEO tools such as Screaming Frog, Botify, SEO Monitor, SEMrush, and Sistrix.
• Working knowledge of HTML.
• Demonstrated success managing cross-functional stakeholder relationships.
• Solid experience with Google Search Console and Google Analytics.
• A collaborative mindset with a proactive, self-starter attitude.
• Ability to work independently, manage priorities effectively, and adapt in a fast-paced environment.
• A genuine passion for retail and fashion.

Any of the following would also be beneficial but is not essential:

• A second language.
• Experience with App Store Optimisation (ASO).

Behaviours

• High efficiency and drive to match the pace of a leading fast-fashion business.
• Excellent time management with the flexibility to adapt to changing priorities.
• Strong attention to detail, consistently delivering high-quality work and spotting commercial wins early.
• Strong market awareness and dedication to keeping up with search developments.
• An approachable, supportive colleague who helps elevate the whole team.
• A professional attitude with high standards of personal execution.
• Proactive in supporting the SEO Manager across reporting, special projects, and tool onboarding.
• Strong communication skills, serving as a key point of guidance for junior team members and new starters.
• Proven cross-functional relationship building across Digital Marketing, Buying, eCommerce, BI, and IT.
• Autonomous project management skills with minimal supervision required.

Why Debenhams Group?

We are committed to building an inclusive environment where individual differences are celebrated and everyone can succeed as their authentic self. 2026 is a year of bold moves and unstoppable momentum at Debenhams Group. If you’re ready to shape the future of retail, you belong here.

Our Benefits Include (subject To Level And Eligibility)

• Highly competitive bonus scheme, company pension, share schemes, private medical cover and life assurance
• Access to an on-site gym and free weekly Pilates, yoga and fitness classes
• Discount across all brands
• Comprehensive wellbeing package
• Dog-friendly offices (in selected locations)
• Ongoing learning and development with strong internal progression
• On-site canteen serving breakfast, lunch, snacks and hot drinks
• Free season ticket loan