Senior Segment Marketing Manager

Hyperoptic; Greater London; Hybrid; GBP 55,000 - 80,000; Full time

Job summary

A leading broadband provider in Greater London is seeking a Senior Segment Marketing Manager to lead marketing campaigns and drive customer acquisition. This role involves creating and executing multi-channel strategies, collaborating with cross-functional teams, and managing performance metrics. The ideal candidate should have a Bachelor's degree in Marketing or related field and a strong ability to juggle multiple priorities. The position offers a competitive salary and various benefits, including private medical insurance and extra vacation days.

Benefits

Competitive salary

Global remote working options

25 days paid holiday plus additional days

Private medical insurance

Life assurance

Pension matching up to 4%

Free Hyperoptic broadband

Enhanced pay for new parents

Qualifications

• Ambitious marketing expert eager to drive performance.
• Experience in a matrix environment is required.
• Proven ability to manage multiple priorities.

Responsibilities

• Lead campaign execution and go-to-market strategies.
• Forecast acquisition, renewal, and churn trends.
• Create a quarterly marketing plan with offline focus.

Skills

Strategic thinking

Stakeholder management

Data analysis

Customer acquisition

Performance management

Education

Bachelor's degree in Marketing or related field

Job description

Office location with Hybrid working : Hammersmith 3 days per week

About the role and the Team

We'reseeking a strategic and results-driven Senior Segment Marketing Manager to lead campaign execution and go-to-market initiatives for one of our key consumer segments. You will be responsible for creating multi-channel campaigns and overseeing the end-to-end delivery of them. In this role, you'll have the opportunity to shape how we connect with our target customers by designing and delivering targeted, data-informed marketing campaigns that drive growth.

You'llcollaborate with cross-functional teams including Channel Marketing, Digital, Commercial, Sales, and Brand to create and execute on compelling marketing strategies that deliver on our customer acquisition targets. You'll be responsible for campaign ideation and audience segmentation, managing the marketing plan for your segment and tracking its performance.

Segment managers are the go-to point of contact across the business, working cross functionally and being able to influence others is a must. You must be able to thrive in a high growth, high pressure environment, and be able to balance speed of execution with impact.

What will you be doing?

• Be the subject matter expert for their marketing segment and the customers within it
• Be able to forecast acquisition, renewal and churn trends
• Create and deliver on a quarterly cross-channel marketing plan, with a key focus in offline marketing
• Know whichgo-to-market strategies and tactics are most likely to drive volume, value and penetration
• Beable to forecast acquisition, renewal and churn trends within a subscription-based business
• Brief virtual teams on theactivities required to maximise Hyperoptic's conversion and ROI
• Beaccountable for achieving subscriber penetration and value targets
• Execute within a performance culture of rapidexperimentation and forensic analysis of KPI drivers

What we are looking for?

• An ambitious marketing expert, who has a desire to own end to end performance
• Track record of delivery working in a matrix environment
• Bachelor's degree in Marketing, Business, or related field desirable
• Customer Acquisition in a Commercial organisation
• Proven ability to juggle multiple priorities across different customer groups and projects
• Exceptional stakeholder management with high level of comfort leading virtual teams
• Detail driven and able to articulate simple stories from complex data trends
• Strategic thinker able to see the bigger picture and create visions for the future
• Strong drive to succeed and highlyresilient to overcoming problems

Why work for us?

We're in our customer's corner and our vision is to be the UK's most loved and desired broadband provider, that shows the way broadband is done!

Awarded Broadband Provider of the Year Uswitch Telecoms Awards, as voted for by 20, customers, plus Fair Terms Gold Award . We're also very proud to have been awarded Great Place to Work Certification (-23) and UK's Best Workplaces for Wellbeing

Going beyond the expected

Whatever we're doing – whether we're liaising with property professionals, delivering our network, or installing in a customer's home, going beyond the expected is the benchmark for everything we do. How we work is shaped by our three culture principles :

• We work smarter, together
• We stay focused
• We strive for excellence

Some of our key Benefits

• Competitivesalary
• Global Remote working for up to 2 week per year for those who are able toworkremotely
• 25 days' paid holiday increasing each year, to a max of 35
• Extra days off for your birthday, moving home, wedding / civil partnership and to volunteer
• Private medical Insurance provided by AXA health
• Life assurance giving you cover of 4 times your base salary
• Partnership with the Kings Trust
• Our pension scheme matches your contributions up to 4%
• Retail offers — discounts from hundreds of recognisable brands
• Free Hyperoptic broadband if you live in a Hyperoptic area
• Enhanced pay for new parents

We're committed to providing equal opportunities to all applicants and employees. In fact, this is at the heart of our culture and values. We welcome applications from candidates from all walks of life.