Senior Sales Manager, Pan EMEA, Twitch

Amazon.com, Inc; Camden Town; Remote; GBP 60,000 - 80,000; Full time

Job summary

A leading global technology company is seeking a Pan-EMEA Account Executive to connect creators and brands through innovative programs across multiple markets. You will lead relationships, design campaigns, and ensure compliance with local norms. The ideal candidate has significant experience in influencer sales and excels in agency engagement. This position offers the opportunity to work in a dynamic environment focusing on live entertainment and creator culture.

Qualifications

• Significant experience in international media or creator/influencer sales.
• Proven record designing and delivering cross-country programs with KPIs.
• Robust agency-network and enterprise advertiser relationships across EMEA.

Responsibilities

• Own senior regional relationships with agency networks.
• Design and sell pan-regional creator programs.
• Build budget structures and measurement frameworks.
• Partner with local teams to ensure compliant execution.
• Provide guidance on brand safety and creator vetting.

Skills

International media sales expertise

Influencer campaign leadership

Agency-network relationships

Video/social ecosystem mastery

Exceptional communication skills

Experience with Twitch and similar platforms

Live commerce familiarity

Additional European languages

Thought-leadership presence

Job description

Overview

Twitch connects creators and communities across Europe through live, interactive entertainment. As a Pan-EMEA Account Executive, you will lead multi-market relationships with global/regional agency groups and multinational brands. You'll architect creator-led, cross-country programs that blend media, branded content, live activations, and (where relevant) commerce, ensuring consistency at scale with local cultural nuance. You combine commercial rigor, cultural intelligence, and operational excellence. You influence planning cycles, align country teams, and navigate complex matrices to launch programs that are brand-safe, insight-led, and proven to work across markets.

Key job responsibilities

• Own senior regional relationships; educate and evangelize Twitch across agency networks and top multinational advertisers;
• Design and sell pan-regional creator programs (multi-country streamer rosters, live tentpoles, content franchises, extensions into social);
• Build the operating plan: budget structures, country allocations, measurement frameworks, and case study pathways;
• Partner with local Twitch/Ads AEs/ADM's to land deals, localize creator selection, and ensure compliant execution per market norms;
• Provide guidance on brand safety/suitability, creator vetting, rights/usage, and disclosures; anticipate regional policy differences;
• Understand how EMEA Agency hubs operate and influence centrally planned, centrally bought media campaigns;
• Align with Ad Tech/Amazon DSP, Creative Strategy, Research/Insights, and Events to deliver full-funnel solutions and ROI;
• Represent Twitch at industry forums and client summits; publish regional POVs and analysis to unlock new briefs;
• Think big and act - deliver award worthy ideas and operationalize into custom campaigns across EMEA whilst navigating complexity and ambiguity;

About the team

The Pan-EMEA Twitch team operates at regional scale, partnering closely with local markets and Amazon Ads leadership. We prize strategic thought leadership, crisp execution, and a builder's mindset to push what's possible in live and creator-led advertising.

Qualifications

• Significant experience in international media or creator/influencer sales, including multi-market campaign leadership and senior executive engagement;
• Proven record designing and delivering cross-country, creator-led programs with clear KPIs and post-campaign measurement;
• Robust agency-network and enterprise advertiser relationships across EMEA; comfort influencing annual planning and JBP-style roadmaps;
• Mastery of modern video/social ecosystem and creator economy mechanics (briefing, contracts, usage rights, performance);
• Exceptional written/verbal communication in English; ability to lead through ambiguity in a matrixed environment;
• Platform-side or deep partnership experience with Twitch, TikTok, YouTube/YouTube Gaming, StreamElements or similar creator-led solutions;
• Familiarity with live commerce and shoppable formats; experience integrating creator content across channels;
• Additional European languages; experience building repeatable playbooks and regional enablement for local sales;
• Thought-leadership presence (panels, whitepapers, POVs) on creator marketing, live streaming, or gaming culture.

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