Senior Sales Director

Broadridge; Greater London; On-site; GBP 140,000 - 210,000; Full time

Job summary

Broadridge, London-based, seeks a Senior Sales Director to own relationships with banks and large financial institutions, translating front-office technology requirements into compelling solutions.

You will lead complex sales cycles from opportunity to close, develop account strategies, and expand Broadridge's presence in priority accounts across front- and middle-office spaces.

Qualifications

• Essential: 5+ years in a similar role and ~10 years in financial services.
• Proven software solution sales experience within capital markets or front-office tech.
• Strong understanding of front-office solutions and competitors.

Responsibilities

• Build, manage, and convert a high-quality pipeline across banks and larger institutional clients.
• Develop trusted relationships with senior stakeholders across front-office business and technology functions.
• Position Broadridge’s solutions against client priorities in market making and RSP.
• Lead consultative sales cycles, identifying business needs, articulating value, coordinating internal contributors, and progressing opportunities to close.
• Create and execute strategic account and territory plans for priority clients and prospects.
• Maintain a detailed understanding of the competitive landscape and differentiate Broadridge’s offering.
• Represent client requirements internally and work with product, business, and delivery to shape proposals.
• Maintain accurate pipeline management, commercial forecasting, and account activity records.
• Contribute market insight that supports commercial strategy, proposition development, and client engagement.

Skills

Senior sales leadership

Front-office tech sales

Banks & institutions

Executive stakeholders

Account planning

Job description

At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you’re passionate about developing your career, while helping others along the way, come join the Broadridge team.

Broadridge offers an opportunity to make a material commercial impact at the intersection of technology and capital markets. As Senior Sales Director, you will lead the development of senior relationships with banks and larger financial institutions, helping clients address front-office business priorities across the front- and middle office space.

This is a high-profile, London-based role for a commercially driven professional who understands the front-office technology landscape, has credibility with senior stakeholders, and can translate complex client requirements into compelling solution conversations. You will help expand Broadridge’s presence in priority accounts and position its capabilities in the areas that matter most to institutional clients.

The Senior Sales Director will own and grow a strategic sales pipeline among banks, larger institutions, brokers – across the sell-side. You will engage senior business, technology, and commercial decision-makers; develop account strategies; and lead complex solution sales conversations from initial opportunity through commercial close.

Key responsibilities

• Build, manage, and convert a high-quality sales pipeline across banks and larger institutional clients.
• Develop trusted relationships with senior stakeholders across front-office business and technology functions.
• Position Broadridge’s solutions against client priorities in market making and RSP.
• Lead consultative sales cycles, identifying business needs, articulating value, coordinating internal contributors, and progressing opportunities to close.
• Create and execute strategic account and territory plans for priority clients and prospects.
• Maintain a detailed understanding of the competitive landscape and use this insight to differentiate Broadridge’s offering.
• Represent client requirements internally and work closely with product, business, and delivery colleagues to shape compelling proposals.
• Maintain accurate pipeline management, commercial forecasting, and account activity records.
• Contribute market insight that supports commercial strategy, proposition development, and client engagement.

Qualifications and experience

Essential

• Minimum 5 years' experience in a similar role and around 10 years' experience in the financial services industry
• Proven success in software solution sales within capital markets or a closely related front‑office technology environment.
• Strong understanding of front‑office solutions and of relevant competitor offerings.
• Experience selling to banks and larger institutional clients, including engagement with senior decision‑makers.
• Relevant market knowledge across structured products, ETFs, and futures & options (F&O), market‑making.
• Demonstrated ability to manage complex, consultative sales processes and build long‑term executive‑level relationships.
• Strong commercial judgement, communication, negotiation, and presentation skills.
• Based in, or able to work from London.

Desirable

• Market knowledge, professional experience, or an established network in DACH markets or Amsterdam.

What success looks like

• Strong, sustainable relationships with priority banks and larger institutions.
• A well‑developed pipeline aligned to Broadridge’s commercial priorities.
• Clear, differentiated positioning of Broadridge’s front‑office capabilities.
• Consistent progress from client engagement through commercially successful outcomes.

#LI-Hybrid

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We are dedicated to fostering a collaborative, engaging, and inclusive environment and are committed to providing a workplace that empowers associates to be authentic and bring their best to work. We believe that associates do their best when they feel safe, understood, and valued, and we work diligently and collaboratively to ensure Broadridge is a company—and ultimately a community—that recognizes and celebrates everyone’s unique perspective.

Use of AI in Hiring

As part of the recruiting process, Broadridge may use technology, including artificial intelligence (AI)-based tools, to help review and evaluate applications. These tools are used only to support our recruiters and hiring managers, and all employment decisions include human review to ensure fairness, accuracy, and compliance with applicable laws. Please note that honesty and transparency are critical to our hiring process. Any attempt to falsify, misrepresent, or disguise information in an application, resume, assessment, or interview will result in disqualification from consideration.