Senior Sales Development Representative (UK)

Coder; Greater London; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

Coder is seeking a Senior Sales Development Representative to fuel growth by generating qualified pipeline for Enterprise Account Managers. You will craft targeted outreach to AI and DevOps teams at large enterprises, uncover pain points, and set up qualification calls that move deals forward.

In this role you’ll wield SalesLoft, LinkedIn Sales Navigator, ZoomInfo, 6sense, and other tools to build multi-channel campaigns, collaborate with marketing, and stay sharp on AI-driven development trends

Qualifications

• 1–3 years in outbound SDR or BDR roles within SaaS or developer-focused tech.
• Proven ability to generate pipeline through outbound cold calling, emailing, and social selling.
• Experience with SalesLoft, LinkedIn Sales Navigator, ZoomInfo, 6sense, and similar prospecting tools.
• Strong written and verbal communication skills; able to clearly articulate technical value propositions.
• Grit, curiosity, and the ability to handle rejection while maintaining a positive, proactive mindset.
• Highly organized and self-motivated with a focus on measurable goals and continuous improvement.
• Eagerness to learn about developer tools, DevOps, platform engineering, and AI workflows.

Responsibilities

• Generate qualified opportunities for EAMs through targeted outbound prospecting.
• Conduct multi-channel outreach across phone, email, and LinkedIn using tools like SalesLoft, Sales Navigator, ZoomInfo, 6sense, and Nooks.
• Research target accounts and key personas to craft personalized and value-driven messaging.
• Set up qualification calls for EAMs to run and advance through the sales cycle.
• Work closely with EAMs to strategize account outreach and hand off qualified opportunities seamlessly.
• Maintain accurate activity and lead data in CRM and engagement platforms.
• Collaborate with marketing to align messaging and campaigns to drive higher response rates.
• Stay sharp on developer tooling, platform engineering, and AI-driven development trends to speak credibly with prospects.

Skills

Outbound sales

CRM proficiency

Communication skills

Account research

Tools

SalesLoft

LinkedIn Sales Navigator

ZoomInfo

6sense

Nooks

Job description

Coder is looking for a Senior Sales Development Representative (SDR) to fuel our growth by generating qualified pipeline for our Enterprise Account Managers. You’ll help bring Coder’s Environment-as-a-Service platform to some of the world’s largest companies that are adopting AI-driven development at scale.

This role is all about creating opportunities: finding and engaging the right prospects, uncovering the pain points Coder can help with, and setting up qualification calls that set our EAMs up for success. You’ll play a critical role in driving Coder’s outbound motion and helping large organizations build software faster, more securely, and at scale through the collaboration of AI coding agents and human developers.

What you’ll do here

• Generate qualified opportunities for EAMs through targeted outbound prospecting


• Conduct multi-channel outreach across phone, email, and LinkedIn using tools like SalesLoft, Sales Navigator, ZoomInfo, 6sense, and Nooks


• Research target accounts and key personas to craft personalized and value-driven messaging


• Set up qualification calls for EAMs to run and advance through the sales cycle


• Work closely with EAMs to strategize account outreach and hand off qualified opportunities seamlessly


• Maintain accurate activity and lead data in CRM and engagement platforms


• Collaborate with marketing to align messaging and campaigns to drive higher response rates


• Stay sharp on developer tooling, platform engineering, and AI-driven development trends to speak credibly with prospects

What we’re looking for

• 1-3 years in outbound SDR or BDR roles within SaaS or developer-focused technology companies


• Proven ability to generate pipeline through outbound cold calling, emailing, and social selling


• Experience with SalesLoft, LinkedIn Sales Navigator, ZoomInfo, 6sense, and similar prospecting tools


• Strong written and verbal communication skills; able to clearly articulate technical value propositions
  
• Grit, curiosity, and the ability to handle rejection while maintaining a positive, proactive mindset


• Highly organized and self-motivated with a focus on measurable goals and continuous improvement


• Eagerness to learn about developer tools, DevOps, platform engineering, and AI workflows

Bonus tacos if you have

• (Tacos? If you need an ice-breaker, ask how we say thanks by giving tacos!)


• Prior experience selling into engineering or DevOps personas


• Familiarity with AI and GenAI developer tools


• Knowledge of open source ecosystems or cloud-native technologies


• Experience collaborating closely with Account Executives in an enterprise sales motion

About Coder

Coder is the leading platform for AI development Infrastructure, enabling enterprises to securely run human and AI-driven development workflows in consistent, governed environments. Coder provides self-hosted, agent-ready workspaces that unify developer productivity and platform governance. With Coder, enterprises can confidently evolve from human-only development to AI-assisted and autonomous workflows, without sacrificing security, compliance, or performance. Learn more at coder.com.

Interview process

We believe that the interview process should be transparent, consistent, and enjoyable. We value your time and hope to complete the interview process in two to four weeks, if schedules allow. Through your interviews, you will meet a mix of individual contributors, managers, and senior leaders.

AI use during the interview process

As an AI company, Coder embraces the use of AI tools, and we want to be transparent about our expectations as you navigate our interview process.

Not permitted: Using AI assistance during conversational interviews.

Permitted: Using AI tooling for take-home assessments. Please flag where and to what extent it was used in your take-home. Your submission will not be penalized for using AI as long as it is done honestly.

Our use of AI in hiring

We use AI tools to help manage our recruitment process efficiently and fairly. Specifically:

• Ashby helps us review inbound applications by surfacing candidates who best match the role requirements we've defined. This tool does not make hiring decisions; it helps our team prioritize which applications to review first.


• Granola takes notes during our interview calls so our team can focus on the conversation with you.

All hiring decisions are made by humans. Our team reviews applications, conducts interviews, and makes final selections. AI tools assist us but never replace human judgment, and these practices are conducted in compliance with applicable data protection, AI governance, and labor laws. Your data is not used to train AI models.

In accordance with New York City Local Law 144, an independent bias audit has been conducted on automated employment decision tools; results are available for Ashby.

If you’re applying for a role at Coder and have questions about how we use AI in our process, or if you’d like to request information about the data we collect, please contact [e-mail].

Coder is a proud Equal Opportunity Employer

We are committed to providing equal employment opportunities to qualified applicants and do not discriminate on the basis of race, color, ancestry, religion, sex, pregnancy, gender, gender identity, gender expression, sexual orientation, national origin, age, marital status, genetic information, disability, protected veteran status or any other characteristic protected by federal, state, or local laws.