Senior Retention Manager

Madfish; Remote; GBP 40,000 - 60,000; Full time

Job summary

An emerging online casino in the UK is seeking a Senior Retention Manager to develop and execute retention strategies. Ideal candidates will have over 2 years of experience in the iGaming sector, strong data analysis skills, and an intermediate command of English. The role involves optimizing user communications and monitoring retention metrics. Join a team of 73 dedicated professionals who value mutual respect, individual development, and support for health and wellness.

Benefits

20 paid vacation days per year

Career growth opportunities

Sports and health expense coverage

Individual development plan and training compensation

Qualifications

• 2+ years of experience in a Retention/CRM Manager role within the iGaming industry.
• English — Intermediate+; upper level is an advantage.
• Strong data analysis skills, ability to formulate hypotheses, and evaluate results.

Responsibilities

• Develop and execute retention strategies across Tier 1 markets.
• Optimize user lifecycle communications: onboarding, reactivation, loyalty, and churn prevention.
• Launch A/B tests to find the best offers and triggers for users.
• Monitor and improve core retention metrics.
• Collaborate with other teams to implement tools.
• Conduct competitor and industry trend monitoring.

Skills

Retention management

Data analysis

Engagement mechanics

Regulatory knowledge

Job description

King Billy is looking for a Senior Retention Manager!

We are a new generation Curacao and MGA-licensed online casino, available in 6 languages (English, French, German, Finnish, Czech, and Japanese) with an impressive record of 25 awards, accreditations, and nominations in only 8 years of operations.

At King Billy, we have created a superb user experience by focusing on the legend of King Billy and his Kingdom and we treat all our employees, partners, providers and, of course, our players with the respect and the attention they deserve.

Our best candidate:

• 2+ years of experience in a Retention/CRM Manager role within the iGaming industry;
• English — Intermediate+ (upper level will be an advantage);
• Strong data analysis skills, ability to formulate hypotheses, and evaluate results;
• Excellent understanding of the specifics of gambling: engagement mechanics, player motivation, and regulatory constraints.

If that’s all about you — the position is YOURS!

Responsibilities:

• Develop and execute retention strategies across Tier 1 markets;
• Optimize user lifecycle communications: onboarding, reactivation, loyalty, and churn prevention;
• Launch A/B test and find the best offers and triggers for users;
• Monitor and improve core retention metrics (Retention Rate, ARPU, ARPC);
• Collaboration with other teams (Product, CM, Support, Creative) to comprehensively implement tools;
• Ongoing competitor and industry trend monitoring in the online casino space.

Important facts about us:

• 73 great team members;
• Mutual respect and open feedback;
• Projected career growth;
• We have our own volunteer movement, which is aimed at supporting the Armed Forces and war victims;
• Everyone’s opinion is important to us, that’s why we have regular group and one‑on‑one meetings, distance is not a problem for us;
• In our Kingdom, everyone is concerned about moral and physical health, so we cover expenses for sports and medicine;
• We are for initiative and development, so we create an individual development plan for everyone and compensate for training costs;
• 20 working days of paid vacation per year, timely payment of severance pay, sick leave.

Among hundreds of vacancies, we are the icing on the cake, don’t hesitate — it is a match!

If you’re still waiting for a sign, this is it! Feel free to send your great resume!