Senior Retention Manager

The Art Fund; Kings Cross; Hybrid; GBP 45,000; Full time

Job summary

A national fundraising charity for art seeks a Senior Retention Manager to enhance membership engagement and satisfaction. This role involves leveraging marketing expertise across digital and print channels to maximize member experience. Ideal candidates should possess experience in marketing within a membership context and be confident in data-driven decision-making. With a focus on inclusion and sustainability, this position is vital for achieving the organization's mission.

Benefits

Generous annual leave

Free National Art Pass

Free entry to exhibitions

Life assurance

Season ticket loan

Pension contributions

Qualifications

• Extensive experience in delivering effective marketing programmes in a membership or loyalty context.
• Confident, insight-driven decision maker.

Responsibilities

• Drive satisfaction and develop lasting engagement for Art Fund's membership.
• Deliver a step change in the overall membership experience.
• Lead design and delivery of targeted campaigns across channels.

Skills

Membership marketing

Campaign optimisation

Audience segmentation

CRM systems

Effective marketing programmes

Job description

Senior Retention Manager

Salary : £44,096 per annum

Hours : Full time

Contract : 12-month FTC

Location : Kings Cross, London – Hybrid (minimum 2 days in office)

Who are we?

Art Fund is the national fundraising charity for art. With over 142,000 members, we are leading the way in pioneering support for an inclusive and welcoming museum and gallery sector across the UK.

We work closely with a network of 900 museums and respond to their needs and aspirations. We're excited to see how they want to develop : to expand and diversify their collections and workforce, develop curatorial skills, make ambitious acquisitions, and create a welcoming, inclusive space for communities. With the support of over 140,000 members who buy a National Art Pass, patrons, and donors we can provide grants, encourage visiting and advocate for museums' essential role and value.

We have diversity, inclusion, and sustainability central to our thinking and the opportunity to be a force for good, galvanise support and help change things for the better inspires our team.

The role

We are looking for an experienced Senior Retention Manager to drive satisfaction, increase revenue and develop lasting engagement for Art Fund's membership, The National Art Pass.

In this pivotal role, you will deliver a step change in the overall membership experience, leveraging your expertise in membership marketing, campaign optimisation, audience segmentation and CRM systems. You will lead the design and delivery of targeted campaigns across email, print, and digital channels, using audience insights to maximise performance and enhance member satisfaction.

The ideal candidate will have extensive experience in delivering effective marketing programmes in a membership or loyalty context and as well as being a confident, insight-driven decision maker.

This is an exciting opportunity to join the membership team at one of the UK’s leading arts organisations, playing a key role in achieving Art Fund’s charitable mission.

Key Employee Benefits

• Generous Annual leave– 25 days annual leave and bank holidays, with additional non-contractual office closure dates at Christmas.
• Free National Art Pass (NAP)- for yourself and another person of your choice.
• Free Entry to Exhibitions
• Life Assurance- cover for up to three times your basic salary.
• Season Ticket Loan
• Pensions - Eligible employees are enrolled into the scheme with the exception of those who have contracts of three months or less. Art Fund contributes 8% of the basic annual salary during the first six months of employment or until probation is successfully completed, whichever is the later. At that point the contribution is increased to 10%.

Closing deadline : 23.59pm on Sunday 11 January 2026

Interested?

If you would like to find out more, please click the apply button. You will be directed to our website to complete your application for this position.

We are committed to building our team and trustees from the broad range of backgrounds and experiences across the UK, valuing difference and diversity, and building a workplace based on shared values of equality and mutual respect.

We have ambitious plans for the future and will be holding ourselves to account and putting our principles into action, as we all work together to help bring about positive change and a fairer future for everyone. We therefore want to encourage applications from all races, ages, religions and sexual orientations, as well as parents, veterans, people living with any kind of disabilities and any other groups that could bring diverse perspectives to our organisation.

Non-UK nationals will require current and valid permission to work in the UK.

Please note that any suspected use of AI in relation to answering sift questions will be marked down.

No agencies please.