Senior Product Marketing Manager | UK | Remote

Grafana Labs; United Kingdom; Remote; GBP 100,000 - 122,000; Full time

Job summary

A leading observability company is seeking a Senior Product Marketing Manager to define and execute go-to-market strategies and enhance the product messaging for its innovative tools. This remote-first role demands strong analytical and communication skills and is ideal for someone with extensive experience in product marketing. Responsibilities include collaborating across teams to launch new products and crafting targeted marketing campaigns. Competitive salary offered alongside stock units as part of the compensation package.

Benefits

30 days annual leave

Restricted Stock Units (RSUs)

Transparent company culture

Qualifications

• 6+ years of relevant experience in product marketing or related fields.
• Experience with technical audiences in marketing contexts.
• Proven track record in executing complex marketing projects.

Responsibilities

• Define and execute go-to-market strategy for products.
• Work with product management to define product messaging.
• Conduct research on customer needs and market positioning.

Skills

Product marketing

Solutions marketing

Product management

Technical communication

Analytical skills

Job description

Overview

United Kingdom (Remote)

Grafana Labs is a remote-first, open-source powerhouse. There are more than 20M users of Grafana, the open source visualization tool, around the globe, monitoring everything from beehives to climate change in the Alps. Grafana Labs helps more than 3,000 companies -- including Bloomberg, JPMorgan Chase, and eBay -- manage their observability strategies with the Grafana LGTM Stack, which can be run fully managed with Grafana Cloud or self-managed with the Grafana Enterprise Stack, featuring scalable metrics (Grafana Mimir), logs (Grafana Loki), and traces (Grafana Tempo).

We’re scaling fast and staying true to what makes us different: an open-source legacy, a global collaborative culture, and a passion for meaningful work. Our team thrives in an innovation-driven environment where transparency, autonomy, and trust fuel everything we do.

You may not meet every requirement, and that’s okay. If this role excites you, we’d love you to raise your hand for what could be a truly career-defining opportunity.

The Opportunity

We are looking for an experienced and growth-oriented product marketer to join as a key member of the Grafana Labs Product Marketing team. In this role, you will be responsible for creating Go-To-Market programs that effectively position the value of Grafana Labs and its products to solve the needs of target customers. You will show how our products and solutions — as well as our open source strategy — help prospects and customers achieve their goals.

As a Senior Product Marketing Manager, you will be in charge of the messaging and positioning across key personas and product areas. You’ll work closely with both product management and enablement to help buyers buy (and sellers sell) our value.

Grafana Labs is a fast-paced and growing organization. As such, this role requires both strategic and planning skills as well as hands-on tactical execution (blogs, webinar outlines, video scripts, etc).

What You\'ll Be Doing

• Define the go-to-market strategy, ensuring that users, buyers, partners, and sellers understand the value of Grafana Labs and its offerings
• Actively partner with Product Managers to define product value, messaging, and go-to-market strategy, from competitive positioning to sales enablement collateral.
• Partner with product management, engineering and various go-to-market functions to create materials that help customers evaluate and adopt our products: reference architectures, implementation guides, detailed product information.
• Own and manage the launch of new products/features relevant to target buyers
• Conduct internal and customer research to understand pain points, competition and opportunities
• Enable go-to-market and sales teams to address customer requirements: clearly define the capabilities of our products and the value they provide, deliver training and enablement, ensure customer facing teams are able to effectively engage with customers, partners, and prospects.
• Own customer lifecycle campaigns (competitive positioning, retention, upsell/cross-sell) to strategically shape marketing programs and drive growth across the entire customer journey.

What Makes You a Great Fit

• 6+ years of relevant experience (product marketing, solutions marketing, product management)
• Experience with marketing and selling to a technical audience
• A passion for open source, cloud native, and infrastructure technologies
• Proven ability to take on complex projects and efficiently drive them from start to finish
• Ability to clearly articulate the value of technical products to customers and sellers alike
• Experience leading product or feature launches autonomously as well as part of a team
• Comfort working with a variety of internal and external stakeholders in complicated processes
• Strong product and technical curiosity that translate to clear packaging, positioning, and messaging
• Demonstrated quantitative analytical skills for analyzing campaign performance, evaluating lifecycle metrics, and making data-driven recommendations
• Exceptional writing and communication skills
• A high “say-do” ratio in executing and delivering impact

Compensation & Rewards

In the UK, the Base compensation range for this role is £100,000 - £121,116. Actual compensation may vary based on level, experience, and skillset as assessed throughout the interview process. All of our roles include Restricted Stock Units (RSUs), giving every team member ownership in Grafana Labs\' success. We believe in shared outcomes—RSUs help us stay aligned and invested as we scale globally.

Compensation ranges are country specific. If you are applying for this role from a different location than listed above, your recruiter will discuss your specific market’s defined pay range & benefits at the beginning of the process.

Why You’ll Thrive at Grafana Labs

• 100% Remote, Global Culture - As a remote-only company, we bring together talent from around the world, united by a culture of collaboration and shared purpose.
• Scaling Organization – Tackle meaningful work in a high-growth, ever-evolving environment.
• Transparent Communication – Expect open decision-making and regular company-wide updates.
• Innovation-Driven – Autonomy and support to ship great work and try new things.
• Open Source Roots – Built on community-driven values that shape how we work.
• Empowered Teams – High trust, low ego culture that values outcomes over optics.
• Career Growth Pathways – Defined opportunities to grow and develop your career.
• Approachable Leadership – Transparent execs who are involved, visible, and human.
• Passionate People – Join a team of smart, supportive folks who care deeply about what they do.
• In-Person onboarding – We want you to thrive from day 1 with your fellow new Grafanistas to learn all about what we do and how we do it.
• Balance is Key – 30 days annual leave, with 3 days reserved for Grafana Shutdown Days to disconnect. Local legislation will be followed where applicable.

Equal Opportunity Employer

We will recruit, train, compensate and promote regardless of race, religion, color, national origin, gender, disability, age, veteran status, and all the other fascinating characteristics that make us different and unique. We believe that equality and diversity builds a strong organization and we’re working hard to make sure that’s the foundation of our organization as we grow.

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