Senior Product Marketing Manager - UK

Motive; City Of London; On-site; GBP 65,000 - 85,000; Full time

Job summary

A leading technology company in the UK seeks a UK Senior Product Marketing Manager to own the go-to-market strategy for its products. The role involves significant market research, content localization, and developing campaigns to enhance brand awareness. Ideal candidates have experience in marketing functions, excellent communication skills, and a track record in driving GTM strategies. The role is based in London and requires working from the office three days a week.

Qualifications

• Experience with a broad range of Marketing functions, including product messaging, market research, customer case studies.
• Proven track record in driving GTM strategies and sales enablement.
• Excellent communication skills, capable of conveying complex information clearly.

Responsibilities

• Research and report on market trends to identify sales opportunities.
• Develop and execute go-to-market plans aligned with objectives.
• Manage marketing agency partners to produce content.

Skills

Marketing functions

Communication and storytelling

Project management

Sales enablement

Agility and adaptability

Team collaboration

Language skills (English and others)

Job description

Overview

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.

Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

As the UK Senior Product Marketing Manager you will own the go-to-market strategy for Motive’s products and features in this market. This role is critical in positioning Motive as an industry leader in the UK and ensuring our solutions are effectively communicated to organizations that operate fleets. This role will be responsible for significant content localization and market research work to support the business in expanding its Sales and Marketing programs and content to these markets.

You will be confident in supporting a range of marketing programs to help Motive grow its brand and customer base in the UK. You will be comfortable working in a fast-paced environment, have strong attention to detail, execute efficiently, and be fluent in using data to drive decision-making. You’ll also be an excellent communicator able to build strong relationships across cross-functional teams such as sales, product ops/management, demand generation, communications, enablement and other teams to drive awareness, adoption, and revenue growth.

Responsibilities

• Research and report on market and competitive trends that help identify Sales opportunities and inform marketing strategy.
• Develop and execute go-to-market plans, ensuring alignment with company objectives and revenue targets.
• Extend new product launches and feature releases, working closely with global cross-functional teams to ensure a seamless rollout.
• Localize company and product positioning, messaging, and value propositions that resonate with the market, and differentiate Motive in a competitive landscape.
• Develop sales collateral, presentations, and training materials to enable the UK sales team to effectively position and sell the Motive platform
• Manage marketing agency partners in developing and translating marketing content, including website copy, emails, and social media posts.
• Collaborate with demand generation and content marketing teams to create compelling campaigns that drive awareness and lead generation in the UK.
• Identify opportunities for differentiation and expansion.
• Work with customers directly to understand their challenges and Motive opportunities, and apply learnings to messaging, customer stories, and campaigns
• Act as the voice of the customer, ensuring that product development aligns with market needs, recommending roadmap decisions based on customer and market insights.
• Support localization of Motive’s platform demo for the Sales team.
• Work closely with global Marketing and Sales teams in both virtual and on-site settings.
• Ability to work from the Motive London office 3 days a week.

Qualifications

• Experience with a broad range of Marketing functions, including product messaging, market research, customer case studies, PR, product demos, and content development.
• Proven track record in driving GTM strategies, messaging, and sales enablement for enterprise or mid-market products.
• Excellent communication, storytelling, and presentation skills, capable of conveying complex information in a clear and persuasive manner.
• Ability to manage multiple projects and priorities while maintaining a strategic perspective.
• Agile and able to adapt quickly to shifting market dynamics and organizational priorities.
• Ability to engage and partner with senior sales leaders.
• Strong written and verbal communication skills in English, with preference for candidates with additional language skills such as German, Dutch, French, or Spanish.
• A collaborative and results-oriented team player who has a high bias for ownership and action.

Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.

Please review our Candidate Privacy Notice.

The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.

Create a Job Alert

Interested in building your career at Motive? Get future opportunities sent straight to your email.

Accepted file types: pdf, doc, docx, txt, rtf

Enter manually

LinkedIn Profile

Github URL

Other Website

What tangible factors are most important to you when considering a job opportunity?

Work-life Balance

Remote Work

Leadership

Compensation

PTO

Culture

Company Outlook

Select your top 3.

What about Motive makes it an appealing place to work?

Pronouns Select...

Let Motive know what pronouns you use so we can address you correctly.

Are you legally authorized to work in the United Kingdom?

In the future will you require immigration sponsorship by Motive to work in the United Kingdom?

How did you hear about this opportunity?

By checking below, you acknowledge that you have read and understand the UK Privacy Policy. You may indicate your response by selecting I agree or I decline below.

Enter the first name you commonly use. This could be your legal first name, a middle name, or a previously established professional name. Do not use special characters or spaces. This name will appear as your display name and in your email address.

By checking this box, I agree to allow Motive to retain my data for future opportunities for employment for up to 180 days after the conclusion of consideration of my current application for employment.