Senior Product Marketing Manager, Sage Developer

Sage; Greater London; Hybrid; GBP 150,000 - 200,000; Full time

Job summary

A global technology leader seeks a Senior Product Marketing Manager to shape the future of developer ecosystems. This role involves owning the product marketing strategy, launching innovative developer platforms, and driving growth for the Sage Developer Program. You will collaborate with cross-functional teams to define customer propositions and create impactful go-to-market strategies. Candidates should have proven product marketing experience with a focus on developer solutions and excellent communication skills. Join to make a real difference in the API-driven innovation landscape.

Benefits

Comprehensive health, dental and vision coverage

Work-away scheme for 10 weeks a year

On-going training and professional development

Paid 5 days yearly to volunteer

Flexible work patterns

Qualifications

• Proven experience in driving growth strategies in product marketing roles.
• Expertise in launching developer platforms, APIs, and app marketplace propositions.
• Deep knowledge of developing API and data-driven propositions.

Responsibilities

• Develop understanding of API/SDKs and shape launch propositions.
• Collaborate across teams to introduce solutions to market.
• Define customer value propositions to support revenue growth.
• Create regional go-to-market plans including messaging and strategies.

Skills

Customer- and commercially-led Product Marketing experience

Launching developer platforms and APIs

Market intelligence and competitive analysis

Human Centred Design

Excellent communication skills

Content creation and storytelling

Job description

Job Title

Senior Product Marketing Manager, Sage Developer

Job Description

We're looking for a Senior Product Marketing Manager to join our global Sage Platform Product Marketing team. In this role, you'll own the creation and delivery of disruptive value propositions for our Sage Developer Program, and global API, SDK, AI Agent and Data third‑party offerings. You'll combine strategic insight, creativity, and commercial acumen to position Sage as the platform of choice for developers and partners.

You'll be responsible for bringing clarity to complex propositions, telling compelling stories, and enabling regional go‑to‑market success. With a focus on growth, innovation, and customer impact, this is your chance to make a real difference at the forefront of Sage's innovation strategy.

At Sage, we're passionate about breaking boundaries and reimagining the way businesses work. As a global leader in technology and innovation, we're building powerful ecosystems that empower accountants, developers, and businesses to thrive. Our Network and Platform team is at the heart of this mission, creating the developer‑first experiences and solutions that shape the future of business technology.

Why Join Us?

This is a unique opportunity to influence the future of developer ecosystems and API‑driven innovation at scale. You'll work globally, partner with exceptional teams, and bring disruptive ideas to life. At Sage, we'll give you the platform, support, and freedom to shape innovative strategies that truly make an impact for our customers, our partners, and the wider industry.

Location - Hybrid, 3 days per week out of our Newcastle, Winnersh or London office.

Key Responsibilities

• Develop a deep understanding of new API / SDKs, AI agents, data services, and third‑party solutions and shape the launch propositions.
• Act as a key stakeholder in bringing the Sage Developer and Partner suite of solutions to market, collaborating across engineering, business strategy, partner, and product teams.
• Build market knowledge, competitor intelligence, and detailed developer personas to inform strategy.
• Define customer value propositions, including pricing and packaging frameworks, to support revenue growth.
• Deliver regional go‑to‑market plans including messaging, positioning, and channel strategies.
• Optimise in‑market propositions, exploring upsell, cross‑sell, and migration opportunities.
• Partner with Product Management to ensure customer insights drive strategy and innovation.
• Represent Sage globally as an ambassador, contributing to thought leadership, events, analyst engagement, and media.

Essential Skills & Experience

• Proven experience in customer‑ and commercially‑led Product Marketing roles with a track record of driving growth strategies.
• Expertise in launching developer platforms, APIs, and app store / marketplace propositions, disrupting markets with innovative ideas.
• Deep knowledge of building API and data‑driven propositions with an understanding of customer challenges and competitor landscapes.
• Experienced in product marketing methodologies (e.g., Human Centred Design) combined with strong marketing and communications skills.
• Proven success in launching products in competitive technology markets.
• Excellent communication skills with the ability to engage executive leadership and diverse stakeholders.
• Strong content creation and storytelling ability with a track record of thought leadership.

Benefits (Only Applicable for UK Based Roles)

Benefits video - https://youtu.be/TCMtTYUUiuU

• Comprehensive health, dental and vision coverage
• Work‑away scheme for up to 10 weeks a year
• On‑going training and professional development
• Paid 5 days yearly to volunteer through our Sage Foundation
• Flexible work patterns and hybrid working

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at [e-mail].

Learn more about DEI at Sage: https://sage.com/en-gb/company/careers/diversity-equity-and-inclusion/