Senior Product Marketing Manager, Optimize & Analyze

Webflow; United Kingdom; Remote; GBP 104,000 - 156,000; Full time

Job summary

A leading web development platform is seeking a Senior Product Marketing Manager to drive the go-to-market strategy and enhance product adoption. The role involves collaborating with product, sales, and marketing teams to shape effective messaging. Ideal candidates should have over 5 years of product marketing experience and a knack for transforming complex concepts into clear narratives. This is a remote position offering a competitive salary package.

Benefits

Equity ownership

100% employer-paid healthcare

Flexible PTO

Access to mental wellness resources

Qualifications

• 5+ years of product marketing experience executing multi-product GTM and sales strategies.
• Experience marketing CRO and web analytics tools is a plus.
• Ability to transform complex technical concepts into compelling narratives.

Responsibilities

• Drive GTM execution with cross-functional teams.
• Conduct market research to inform monetization strategies.
• Create clear narratives and strategies for customer adoption.

Skills

Product marketing experience

Experience with web development technology

Excellent communication skills

Customer empathy

Market research

Job description

Senior Product Marketing Manager, Optimize & Analyze

U.S. Remote

At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we’re redefining how teams Build, Manage, and Optimize for the web — combining visual development, powerful content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics in a single, unified platform. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support. From independent designers and creative agencies to global enterprises, hundreds of thousands of organizations use Webflow to turn ideas into reality — and to power what’s possible on the web.

We’re looking for a Senior Product Marketing Manager to take full ownership of our Optimize & Analyze capabilities. In this role, you’ll collaborate with cross-functional partners to lead our messaging, strategy, and go-to-market initiatives—shaping how users discover, understand, and adopt latest product add-ons and standalone products.

This is a highly visible and strategic role in which it will be crucial to build trust and partnership with teams across Product, Engineering, Sales, and Marketing to ensure that our offerings not only meet market needs but set new industry standards.

About the role

• Location: Remote-first (United States; BC & ON, Canada)
• Full-time
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
• United States (all figures cited below are in USD and pertain to workers in the United States)
• Zone A: $159,000 - $209,000
• Zone B: $150,000 - $197,000
• Zone C: $140,000 - $182,000
• Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada)
• 147,000 - 192,000

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Reporting to the Director, Product Marketing

As the Senior Product Marketing Manager, Optimize & Analyze, you’ll

• Drive GTM execution: Partner cross-functionally with Product, Finance, Sales, and Customer Support to craft GTM strategies, messaging, and enablement for pricing changes, ensuring clarity and alignment across teams and customers.
• Influence through insights: Conduct market research, customer analysis, and financial modeling to identify opportunities, inform tradeoffs, and guide executive decision‑making on monetization strategy.
• Enable Customer Trust & Adoption: Build clear narratives, communication strategies, and launch playbooks that anticipate customer concerns, reduce friction, and drive adoption of new pricing models.

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About you

• Have 5+ years of product marketing experience executing multi-product GTM and sales strategies.
• Have experience with Webflow or similar web development technology; added bonus for experience marketing CRO and web analytics tools.
• Love turning complex technical concepts into simple, thoughtful, and compelling stories in a visual manner.
• Enjoy looking “under the hood” to understand how things work and turning one‑time initiatives into repeatable programs.
• Have deep empathy for users and can adapt how you communicate to reach and engage your audience.
• Can connect technical concepts with user value and express them succinctly.
• Are naturally curious, highly proactive, and a self‑starter capable of independently leading several projects with limited direction.
• Have excellent communication skills (written, verbal, and visual), both for internal audiences and customer‑facing messaging.
• Have a collaborative nature and exceptional interpersonal skills.
• Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.

Our Core Behaviors:

• Build lasting customer trust. We build trust by taking action that puts customer trust first.
• Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act.
• Reinvent ourselves. We don't just improve what exists, we imagine what's possible.
• Deliver with speed, quality, and craft. We move fast because the moment demands it, and we do so without lowering the bar.

Benefits & wellness

• Equity ownership (RSUs) in a growing, privately‑owned company.
• 100% employer‑paid healthcare, vision, and dental insurance coverage for full‑time employees (working 30+ hours per week) and their dependents. Full‑time employees may also be eligible for voluntary insurance options where applicable in the respective country of employment.
• 12 weeks of paid parental leave for both birthing and non‑birthing caregivers, as well as an additional 6‑8 weeks of pregnancy disability leave for birthing parents to be used before child bonding leave (note: where local requirements are more generous, employees receive the greater benefit); full‑time employees also have access to family planning care and reimbursement.
• Flexible PTO for all locations and sabbatical program.
• Access to mental wellness and professional coaching, therapy, and Employee Assistance Program.
• Monthly stipends to support work and wellness.
• 401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits, like CPA and financial advisor coverage.

Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.

Remote, together

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job‑related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

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