Senior Product Marketing Manager (FTC 12 months)

Tipalti; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading fintech company in the United Kingdom is seeking a Senior Product Marketing Manager to lead the marketing efforts for their Mass Payments product. This role involves developing go-to-market strategies, crafting positioning frameworks, and ensuring alignment with sales and product teams. Candidates should have over seven years of experience in SaaS B2B product marketing, strong communication skills, and a proven ability to execute successful marketing campaigns. This is a hybrid position, offering flexibility in work arrangements.

Qualifications

• 7+ years of professional experience in SaaS B2B product marketing within fintech.
• Exceptional verbal and written communication skills.
• Demonstrated track record in creating GTM strategies.

Responsibilities

• Shape product marketing strategy for Mass Payments.
• Develop and execute go-to-market plans.
• Create compelling product narratives and positioning.

Skills

Product marketing

Communication skills

Analytical skills

Strategic planning

Education

Bachelor's degree or equivalent

Job description

Why join Tipalti?

Tipalti is one of the world’s fastest-growing fintech companies. We free finance professionals to lead by modernizing the entire payables operation. We are a well-funded, late-stage start-up backed by high-profile investors. Our 2021 Series F funding round raised $270 million, valuing us at over $8.3 billion. With total funding of just over $550 million, and with more than 3000 global customers, Tipalti is one of the most valuable private fintech companies in the world.

About the role

We are seeking a dynamic and strategic Senior Product Marketing Manager to join our marketing team for a 12 month FTC (Fixed Term Contract), to support / run our Mass Payments. Reporting to the Head of Product Marketing, you will play a pivotal role in shaping our product marketing strategy and driving the success of our Mass Payments product.

Mass Payments Product Marketing Responsibilities

In this role, you will be responsible for :

Product Strategy and Go-to-Market (GTM)

• Maintain a deep understanding of mass payments target customer characteristics, needs and pain points through regular customer, prospect, partner, analyst, sales interactions, and industry research.
• Work closely with the product management team to gain a deep understanding of the Mass Payments product roadmap and act as the voice of the customer.
• Develop and execute strategic GTM plans that leverage data insights to drive results, including product launches, market research, content creation, customer profiling, and sales enablement.
• Collaborate with product management and marketing teams to set, monitor, and achieve business and marketing objectives.
• Analyze product usage trends to share with product development, product pricing , content creation, and sales collateral to accelerate the sales pipeline.

Messaging and Positioning

• Utilize your in-depth understanding of our target audience's needs and competitive landscape to create a compelling narrative for our products and services.
• Craft persuasive positioning and messaging frameworks that effectively communicate our unique value propositions and differentiate our offerings in the market.
• Partner with Tipalti’s Marketing teams to determine optimal routes to market and leverage data for marketing optimization.

Sales Enablement

• Become the subject matter expert for our Mass Payments product, develop and deliver sales enablement resources (e.g., sales decks, product overviews, demo videos, case studies) and training for GTM stakeholders. Assist sales and partners in closing major deals.
• Work closely with marketing teams to ensure the success of top-of-funnel initiatives, including demand generation, SEO, content marketing, events, webinars, social media, and PR efforts.

About you

Requirements

• 7+ years of professional experience, including some experience of SaaS B2B product marketing experience within fintech
• Bachelor's degree or equivalent experience.
• Exceptional verbal and written communication skills, with the ability to confidently present at webinars, conferences, and industry events.
• Strong attention to detail and the ability to translate technical capabilities into concise buyer-facing language.
• Proficiency in positioning and messaging for high-tech, SaaS, and cloud solutions.
• Demonstrated track record in creating and executing GTM strategies and deliverables such as positioning / messaging, pitch decks, sales playbooks, thought leadership content, social media campaigns, and email marketing, with a portfolio ready to share
• Critical thinking skills and a curious mindset for business and market analysis.
• Proven success in cross-functional collaboration with sales, marketing, product, and customer success teams to drive alignment and ensure successful execution.
• Experience with other marketing disciplines (content, field marketing, demand generation, partner marketing) is a plus.
• Self-motivated and capable of setting your own direction.

Desired criteria

• Prior experience in Payments / Mass Pay / Digital Economy sectors such as Creator Economy, Marketplaces & Gig Economy (e.g., Affiliate Advertising, eSports, Gaming, etc.) is preferred but not essential

#LI-Hybrid

Our Mission

Our mission is to elevate how finance teams operate in the global economy. We empower our customers to scale faster and smarter by removing the complexities of doing global business and accelerating their finance operations efficiency. We are the AI-powered platform that automates finance.

Tipalti is fueled by a commitment to our customers and a desire to build lasting connections. Our client portfolio includes high-velocity businesses such as Amazon Twitch, GoDaddy, Roku, WordPress.com, and ZipRecruiter. We work hard for our 99% customer retention rate which is built on trust, reliability and innovation. Tipalti means we handled it" - a mission to which we are constantly committed.

Accommodations

Tipalti champions inclusive teams, in which every voice counts. We are committed to recruiting diverse candidates with varied personal experiences and abilities. We welcome applications from candidates belonging to historically underrepresented or disadvantaged groups, and maintain an equitable Talent Acquisition process that is free from discrimination.

As an equal opportunities employer, Tipalti complies with employment and human rights laws across the various jurisdictions in which we operate. Should you require reasonable adjustments or accommodations during the recruitment process, including access to alternate formats of materials, meeting spaces, or other accommodations that could better enable your full participation, please reach out to for assistance.

Privacy

We are committed to protecting the privacy interests of job applicants and candidates. For more information about our privacy practices during our Talent Acquisition process, please refer to our