Senior Product Marketing Manager, EMEA

Airwallex; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

Airwallex is seeking a Product Marketing Manager in London to bridge customers, commercial and product teams across the EMEA region. You’ll drive consistent market positioning, enablement, product launches, and go-to-market excellence.

The role is based in London, UK, with ownership of positioning, messaging, and collaboration across sales, product and marketing to accelerate adoption of new features and financial solutions.

Qualifications

• 7+ years of experience in product marketing, marketing or product strategy function at a fast growing tech company.
• Bachelor’s degree or equivalent.
• Experience launching go-to-market campaigns with regional commercial/marketing teams to grow product adoption.
• Strong written and spoken communication skills, able to articulate complex concepts simply.
• Self-starter who can identify opportunities and dive deep into problems.
• Track record of collaborating across cross-functional teams including sales, operations, design, marketing, product and data analytics.

Responsibilities

• Develop deep understanding of customers, needs, competitors and Airwallex’s edge to refine value proposition.
• Define, test and refine global product positioning, messaging and value proposition with product, sales and marketing teams.
• Plan and drive product launch strategy across sales, marketing, pricing and operations for new features and products.
• Deliver a compelling end-to-end customer experience across touchpoints—website, emails, content, decks and more.
• Leverage qualitative and quantitative insights to test hypotheses and make data-backed decisions.
• Work cross-functionally across global and regional teams to drive impact.

Skills

Product marketing

Go-to-market campaigns

Cross-functional collaboration

Communication skills

Self-starter

Data-driven decisions

Education

Bachelor’s degree or equivalent

Job description

About Airwallex

Airwallex is the AI-native financial operating system for a real-time, intelligent economy. More than 675,000 businesses, including McLaren Racing, Qantas, SHEIN, and TikTok, use us, directly or through our platform partners, to run their financial operations or build and monetize financial products of their own.

We started in Melbourne in 2015 to build the infrastructure global commerce runs on. We're the regulated backbone behind global payments: not by accident, but by design. A decade plus, 85+ licenses, and a financial infrastructure spanning North America, Europe, the Middle East, and Asia-Pacific.

We're co-headquartered in San Francisco and Singapore, with more than 2,300 people across 27 offices. We hire builders with founder-level energy, people who move fast with good judgment, dig in with real curiosity, and make calls from first principles rather than waiting to be told what to do. Read our operating principles to see it in full.

About the team

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.

What you’ll do

Airwallex is looking for a Product Marketing Manager, who will play a pivotal role in bridging the gap between our customers, commercial and product teams in the EMEA region. This role is pivotal in delivering consistency and simplicity in our product positioning in the market, in addition to driving success in enablement, product launches, and go-to-market.

This role is based in London, UK.

Responsibilities:

• Develop a deep understanding of our customers, needs, competitors and Airwallex’s unique edge to develop our value proposition

• Define, test and refine our global product positioning, messaging and value proposition in collaboration with product, sales and marketing teams

• Plan and drive an effective product launch strategy / plan across sales, marketing, pricing and operations to bring our value proposition to life for new features and products

• Deliver a compelling, end-to-end customer experience across our touch points alongside sales, marketing and operations - website, emails, content, decks and more

• Leverage qualitative and quantitative insights across channels, customers and product to test hypothesis and make data-backed decisions

• Work cross-functionally across our global and regional strategy, product, sales and marketing teams to drive global impact

Who you are

We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.

Minimum qualifications:

• 7+ years of experience in product marketing, marketing or product strategy function at a fast growing tech company

• Bachelor’s degree or equivalent

• Experience working with regional commercial and marketing teams to launch go-to-market campaigns that grow product adoption and usage

• Strong written and spoken communication skills - you’re able to articulate complex concepts in a simple way

• Self-starter that can identify and prioritize opportunities to focus on - You are willing to roll up sleeves and go deep into the assigned problem

• Track record of collaborating and driving impact across cross-functional teams – You can effectively partner with sales, operations, design, marketing, product and data analytics

Preferred qualifications:

• Financial Services and/or Financial Technology

• Experience working on global go-to-market campaigns that support SME and/or Enterprise businesses

Equal opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.