Senior Product Marketing Manager - B2B

DataCamp; Greater London; Hybrid; GBP 85,000 - 125,000; Full time

Benefits offered by this job

Competitive salary

Flexible working hours

Annual learning budget

Global company retreats

IT equipment budget

Great team

Job summary

DataCamp is seeking a dynamic Senior Product Marketing Manager to join our team. You will support creation and execution of our product marketing strategy, collaborating with commercial and product teams to craft messaging that highlights DataCamp's value to learners and organizations.

You will lead go-to-market initiatives, develop collateral for prospects and existing customers, and work with sales, CS, product, and content teams to drive revenue and adoption in a fast-paced environment.

Qualifications

• 5+ years of B2B product marketing in data/AI SaaS.
• Deep understanding of data/AI industry trends.
• Proven GTM leadership with measurable revenue impact.
• Exceptional English writing and presentation skills.
• Ability to thrive in a fast-paced, high-workload environment.

Responsibilities

• Lead B2B marketing campaigns in collaboration with commercial teams.
• Craft messaging highlighting DataCamp's differentiation.
• Create sales and marketing collateral for the buyer's journey.
• Leverage customer insights with revenue and CS teams.
• Manage analyst relations and communicate product capabilities and roadmap.
• Conduct competitive analysis and track market trends.

Skills

B2B product marketing

Data/AI SaaS

Go-to-market strategy

Storytelling & messaging

English writing

Job description

About DataCamp

DataCamp's mission is to empower everyone with the data and AI skills essential for 21st-century success. By providing practical, engaging learning experiences, DataCamp equips learners and organizations of all sizes to harness the power of data and AI. As a trusted partner to over 20 million learners and 6,000+ companies , including 80% of the Fortune 1000, DataCamp is leading the charge in addressing the critical data and AI skills shortage.

About the role

DataCamp is seeking a dynamic Senior Product Marketing Manager to join our team! In this pivotal role, you will support the creation and execution of our product marketing strategy. Collaborating with our commercial and product teams, you will craft compelling messaging highlighting DataCamp's unique value proposition to professional learners and organizations. Exceptional storytelling and communication skills are essential, alongside a proven ability to lead go-to-market campaign initiatives and deliver measurable results.

This role is perfect for proactive problem-solvers who thrive in a hands-on, fast-paced environment. You'll need a sense of urgency, a revenue-driven mindset, and the ability to collaborate with diverse team members, including sales, customer success, product management, and content development teams. Initially, you'll focus on enhancing our messaging and collateral for prospects and existing customers, making this role ideal for candidates with a deep understanding of the data landscape and a passion for developing impactful product marketing initiatives from the ground up.

About you

At DataCamp, we seek individuals who embody our core values of data-driven action, transparency, ownership, and customer focus. We are seeking individuals that thrive in a fast-paced, high-performing sales organisation and are driven by a passion for democratising adoption of data & AI. Your entrepreneurial and collaborative spirit pushes you beyond just meeting/exceeding retention and expansion targets. You aim to understand the strategic imperatives at DataCamp's clients and strive to be a thought partner in transforming their data & AI readiness. You are a collaborative team player who is equally happy to work internally with sales, product, support, marketing as you are happy to roll up your sleeves and strategize with clients. You subscribe to the belief that people, process, technology, and data are all key ingredients to digitally transforming a business and you are energised by helping our clients up-level their data readiness at scale.

Responsibilities

• Lead B2B marketing campaigns: Drive go-to-market rollouts in collaboration with commercial teams, focusing on curriculum, product positioning, and creative initiatives.
• Craft compelling messaging: Develop and refine customer-centric positioning that highlights DataCamp's differentiation.
• Create impactful collateral: Produce sales and marketing materials to support the buyer's journey, including pitch decks, blogs, webinars, and case studies.
• Leverage customer insights: Collaborate with revenue and customer success teams to gather testimonials and refine messaging based on customer feedback.
• Manage analyst relations: Build relationships with analysts and communicate product capabilities and roadmap.
• Conduct competitive analysis: Track market trends and competitor strategies to identify opportunities and threats.

Qualifications

• 5+ years of B2B product marketing experience in a data/AI SaaS company
• Proven track record in the data or AI space , with deep understanding of industry trends and competitive landscape.
• Demonstrated success in leading and executing go-to-market strategies, with measurable impact on revenue, adoption, or market share.
• Exceptional English writing and presentation skills, with a portfolio showcasing compelling messaging, content, and thought leadership.
• Ability to excel in a fast-paced, dynamic environment with a high workload. Comfortable operating independently when needed.

Why Datacamp?

• Exciting challenges: Face new technical challenges daily, keeping your work engaging and rewarding.
• Competitive compensation: We offer a competitive salary with attractive benefits.
• Flexibility: Benefit from flexible working hours because the future is flexible!
• Continuous learning: Access a yearly learning budget for conferences & training to support your professional growth.
• Global retreats: Participate in international company retreats, fostering a global team spirit.
• Equipment: Yearly refreshment of your IT Equipment budget for your home working setup.
• Amazing team: Collaborate with a truly exceptional tea