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Senior Product Marketing Manager

Hirehoot

Silverstone

Hybrid

GBP 60,000 - 80,000

Full time

26 days ago

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Job summary

A B2B SaaS company in the United Kingdom is looking for a Competitive Intelligence & Market Dynamics expert to lead initiatives in product marketing and strategic analysis. The ideal candidate will have over 4 years of experience in competitive intelligence, storytelling, and sales enablement. Responsibilities include running compete programs, win/loss analysis, and creating enablement tools. This role offers competitive benefits including stock options and private healthcare.

Benefits

Stock options
Retirement plans
Private healthcare
Well-being initiatives

Qualifications

  • 4+ years in product marketing, competitive intelligence, or GTM strategy roles in high-growth B2B SaaS.
  • Proven experience with win/loss analysis and competitor research.
  • Strong storytelling and content creation skills.

Responsibilities

  • Run a high-impact compete program that tracks key players.
  • Partner with Revenue Marketing to design and launch compete-first campaigns.
  • Build a closed-loop win/loss program.

Skills

Product marketing
Competitive intelligence
Sales enablement
Storytelling
Job description

Competitive Intelligence & Market DynamicsBuild and run a high-impact compete program that track key players and emerging threatsMonitor competitor moves across product, pricing, GTM, and narrative. Translating noise into actionable signalMaintain always-on battlecards, teardowns and segment-specific insights that keep us two steps aheadRun competitive debriefs, and brief execs and frontline teams on strategic threats and opportunitiesTakedown Campaigns & Offensive PlaysPartner with Revenue Marketing to design and launch compete-first campaignsInfluence messaging, content, and targeting for competitive switch, win-back, and disrupt playsCreate frameworks to scale compete activation across channels, from outbound cadences to demand gen tacticsWin/Loss Analysis & Strategic InsightsBuild a closed-loop win/loss program to diagnose competitive friction points across the funnelTurn qualitative and quantitative data into strategic insights that inform GTM, positioning, and product roadmapWork with RevOps to track competitive pressure across pipeline and ARREnablement & Field ActivationArm GTM Enablement to train Sales, SDRs, CS, and other frontline teams on how to dismantle competitor value props and handle objections with confidenceDeliver play-ready narratives that help the team drive urgency, differentiation, and control the conversationBuild a compete culture where every team member feels confident going head-to-headPositioning & NarrativeShape and evolve our positioning to double down on our strengths and expose competitor weaknessesPartner with wider PMM and Brand teams to ensure our messaging lands clean and hard across all GTM touchpointsInfluence roadmap decisions by surfacing competitor blind spots and opportunity gaps

Additional Description

4+ years in product marketing, competitive intelligence, or GTM strategy roles in high-growth B2B SaaSProven experience with win/loss analysis, competitor research, and sales enablementStrong storytelling and content creation skills, decks, docs, campaigns, and enablement toolsBias for action: you're curious, commercially savvy, and thrive in fast-paced, high-stakes environmentsYou can balance short-term GTM firepower with long-term strategic insight, and you're not afraid to make bold calls

Stock options, retirement plans, private healthcare and well-being initiatives.

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