Senior Product Marketing Manager

simPRO Software Ltd; Leeds; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A UK-based SaaS company is seeking a Senior Product Marketing Manager to drive GTM strategy and execution. This role requires extensive product marketing experience, cross-functional collaboration, and a passion for using AI and automation in marketing. The position is remote-first with occasional in-person collaboration in Leeds. The ideal candidate should have a strong track record in launching products and developing messaging strategies. A degree in Marketing or a related field is preferred, along with skills in tools like Salesforce and Asana.

Qualifications

• 7+ years of product marketing experience in B2B SaaS, ideally in global organizations.
• Proven success with GTM product launches and establishment of GTM frameworks.
• Strong collaboration skills across departments and time zones.

Responsibilities

• Drive GTM strategy and execution for product launches.
• Coordinate release marketing and ensure stakeholder alignment.
• Develop positioning, messaging, and enablement tools.

Skills

Product marketing experience in B2B SaaS

Cross-functional collaboration

Experience with AI-powered writing tools

Organizational skills

Strategic thinking

Education

Degree in Marketing, Business, or related field

MBA

Tools

Asana

Salesforce

Pendo

Productboard

Job description

Senior Product Marketing Manager role at Simpro Software. This UK-based remote position with occasional in-person collaboration, including monthly visits to the Leeds office. The role requires driving GTM strategy and execution, cross‑functional alignment across Product, Sales, Enablement, and Marketing, and delivering high‑impact product launches. Simpro Group (AroFlo, BigChange, ClockShark, Simpro) is seeking a strategic, detail‑oriented and highly accountable individual to drive the go‑to‑market (GTM) strategy and execution. This is a high‑ownership, strategic position for a product marketer who thrives on visibility, driving initiatives and strategies, and leading alignment and cross‑functional collaboration. The role plays a critical part in the success of release marketing and product launches, ensuring alignment with the company's global and local marketing strategies.

What You’ll Do

• Go-to-Market (GTM) Strategy & Execution : drive critical decisions affecting regional market performance, including pricing strategy, market segmentation and product messaging.
• Independently tailor and lead all aspects of GTM strategies including planning and delivery, tiering, timelines, milestone management and cross‑functional coordination.
• Act as a key stakeholder in release marketing and GTM product launches, collaborating across functions for seamless execution.
• Coordinate release marketing and GTM product launches, including collateral development, videos for social media, email and in‑app communications, webinars and podcasts.
• Embrace and contribute to GTM tiering frameworks and repeatable best practices; collaborate on scalable launch planning and execution.
• Cross‑Functional Collaboration & Alignment : lead collaboration to influence business strategy across Product, Sales, Customer Success, Enablement, Product Management and Marketing; serve as a key liaison for business alignment and strategic execution.
• Proactively bring stakeholders together through regular working sessions, structured updates and shared planning tools.
• Anticipate organisational needs and create launch documentation and workflows.
• Messaging & Positioning : develop positioning, messaging, value propositions, proof points and content to drive customer growth and align with company objectives.
• Ensure consistency in messaging and further develop brand voice across channels.
• Sales & Organizational Enablement : deliver enablement tools (battlecards, FAQs, objection handling) ahead of launches; empower teams to self‑service with PMM resources to streamline workflows.
• Performance Tracking & Reporting : operate with high visibility; report regularly on launch status, impact and learnings; keep leadership informed directly.

Qualifications

• 7+ years of product marketing experience in B2B SaaS, ideally within multi‑region or global organisations.
• Proven success with GTM product launches and establishment of GTM frameworks and processes.
• Strong cross‑functional collaboration with experience aligning stakeholders across departments and time zones.
• Familiar with AI‑powered writing tools, project management platforms and sales enablement systems.
• Passionate about using AI and automation to improve product marketing quality and efficiency.
• Highly organised, proactive, self‑directed with a strong sense of ownership.
• UK‑based candidate; remote‑first role with occasional in‑person collaboration, including visits to Leeds office.

Preferred Skills

• Degree in Marketing, Business, or related field; MBA a plus.
• Strong storyteller with track record of compelling, audience‑focused messaging.
• Experience marketing to field service management (FSM) or trades industries (HVAC, plumbing, electrical, security).
• Data‑driven yet creative; proven success in product marketing initiatives.
• High EQ; able to adapt communication across stakeholders and seniority levels.
• Strategic self‑starter who delivers end‑to‑end work, not just tactical tasks.
• Familiar with GTM processes, launch playbooks and success metrics.
• Proficient with tools like Asana, Pendo, Productboard, Salesforce and other martech / analytics platforms.
• Strong cross‑functional collaborator with stakeholder alignment experience.
• Proactive, solution‑oriented and resourceful; drives change and continuous improvement.

Please note: no agencies will be accepted in the recruitment of this role. Any CVs provided to Simpro Software by agencies will be treated as a gift.