Senior Product Marketing Manager

AnywhereNow; City Of London; On-site; GBP 125,000 - 150,000; Full time

Job summary

A fast-paced technology company in London is seeking a Senior Product Marketing Manager to lead the go-to-market strategy for their omnichannel AI solution. The ideal candidate has proven experience in product launches, strong communication skills, and a background in marketing AI technologies. This role offers a chance to redefine customer experience in a collaborative, high-growth environment.

Benefits

Collaborative work environment

Opportunity to redefine customer experience

Engagement with passionate teams

Qualifications

• Proven experience in go-to-market strategy and product launches within CCaaS or enterprise SaaS.
• Demonstrated success in promoting Virtual Agent solutions or similar AI-driven platforms.
• Strong technical understanding with the ability to translate features into customer benefits.

Responsibilities

• Drive go-to-market product strategies from concept through launch and beyond.
• Develop compelling product positioning and messaging frameworks.
• Lead launch plans, sales enablement, and campaign asset creation.

Skills

Go-to-market strategy

Virtual Agent solutions

AI technologies marketing

Excellent communication

Collaborative teamwork

Strategic thinking

Job description

Overview

AnywhereNow is a fast-paced, mission-driven company transforming customer experience through AI-powered contact centre solutions. Our portfolio includes Dialogue Cloud, Tendfor, and Deepdesk, delivering cutting-edge capabilities across Microsoft Teams environments and enterprise CX platforms.

We are at the forefront of intelligent customer engagement, and this role will play a pivotal part in amplifying our leadership in Virtual Agents and AI especially as we deepen our integration with Microsoft Copilot and other advanced tools.

We’re seeking a strategic yet hands-on Senior Product Marketing Manager to lead the go-to-market strategy for Deepdesk, our true omnichannel AI solution. Deepdesk empowers agents and delights customers with real-time, intelligent support across email, chat, and voice tackling challenges like fragmented information and manual conversation summaries using Generative AI.

This role is ideal for someone with a strong background in marketing AI technologies, particularly those familiar with Microsoft Copilot and similar innovations. You’ll be instrumental in shaping our Virtual Agents and AI story, positioning AnywhereNow as a leader in next-gen customer service.

Key Responsibilities

• Drive go-to-market product strategies from concept through launch and beyond.

• Develop compelling product positioning and messaging frameworks that differentiate AnywhereNow in the CCaaS space.

• Lead launch plans, sales enablement, and campaign asset creation.

• Collaborate with product managers to align roadmap messaging with customer needs.

• Conduct competitive analysis and market research to inform strategy.

• Partner with sales, support, and customer success to refine messaging.

• Ensure consistent product storytelling across all marketing channels.

• Track and report on campaign performance, pipeline impact, and product adoption.

• Define and monitor KPIs such as adoption, engagement, conversion, and pipeline impact.

• Establish feedback loops with sales, customers, and partners to inform strategy.

Why Join Us?

• Be part of a company on a mission to redefine customer experience.

• Collaborate with passionate teams across the business.

• Shape the future of enterprise dialogue management and AI-driven CX.

Qualifications

• Proven experience in go-to-market strategy and product launches within CCaaS or enterprise SaaS.

• Demonstrated success in promoting Virtual Agent solutions or similar AI-driven platforms.

• Experience marketing AI technologies, especially Microsoft Copilot, is a strong advantage.

• Strong technical understanding with the ability to translate features into customer benefits.

• Excellent communication and storytelling skills.

• Collaborative team player who thrives in a fast-paced, high-growth environment.

• Strategic thinker with a bias for action and results.

• Comfortable working independently and taking ownership of deliverables end-to-end.