Senior Product Manager - New Bets

Heidi; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Real product momentum

Equity from day one

Unmatched impact

Work with world-class talent

Private medical and dental cover + 24/

Job summary

Heidi is seeking a Product leader to own bets end to end, framing problems, sizing prizes and prototyping with AI tools. You’ll test with clinicians, design pilots, and decide whether to scale or kill each bet.

You may come from product, strategy consulting, or operations and will ship rapidly in a hybrid London-based setup. You’ll work with clinicians integrated into success, regulatory compliance and GTM, building new product lines and scaling the winners into staffed roadmaps.

Qualifications

• 4+ years in product, strategy consulting, operations or within a founding team.
• Proof you build: a product with real users, an internal tool your old team still runs, a business, a prototype that got funded.
• Analytical horsepower: you can size a market, structure an ambiguous problem and build a model that tells the truth.
• The discipline to define kill criteria before you fall in love with an idea, and the stomach to act on them.
• Speed as a habit, with weekly demos and a bias to ship over a bias to plan.
• You build with AI tools (Cursor, Claude Code, whatever ships faster) and can show what you've made with them.
• Fluency with core LLM concepts and systems (prompting, fine-tuning, embeddings, retrieval, evaluation) and the judgment to translate these into reliable, user-facing products.
• A romantic streak about software and a belief that great design transforms someone's day
• Strong opinions, weakly held: you'll shift the room when you're right

Responsibilities

• Own each bet end to end: the problem it goes after, why it matters now, and the goals and success metrics you set and are held accountable to
• Take each bet from thesis to evidence - frame the problem, size the prize and define what "working" means before anything gets built
• Prototype fast, often yourself: a v0 built in Cursor or Claude Code beats a sprint of engineering time spent on the wrong thing
• Get out of the building: sit in clinics, watch how visits actually run and turn what you see into the next sprint
• Design pilots with commercial and regional teams that produce a decision. Think real accounts, real usage, honest numbers
• Make the scale-or-kill call and own the narrative with founders, leadership and customers
• Do whatever the bet needs: pricing, positioning, onboarding, the launch email. There's no one else to hand it to, which is the point
• Graduate the winners into staffed product lines with roadmaps someone else can run, then start again

Skills

Product management

Strategy consulting

Operations experience

Analytical horsepower

Decision making

AI tools prototyping

Communication

Tools

Cursor

Claude Code

Job description

Who is Heidi?

Heidi is building an AI Care Partner that supports clinicians every step of the way, from documentation to delivery of care.

We exist to double healthcare’s capacity while keeping care deeply human. In 18 months, Heidi has returned more than 18 million hours to clinicians and supported over 73 million patient visits. Today, more than two million patient visits each week are powered by Heidi across 116 countries and over 110 languages.

Founded by clinicians, Heidi brings together clinicians, engineers, designers, scientists, creatives, and mathematicians, working with a shared purpose: to strengthen the human connection at the heart of healthcare.

Backed by nearly $100 million in total funding, Heidi is expanding across the USA, UK, Canada, and Europe, partnering with major health systems including the NHS, Beth Israel Lahey Health, MaineGeneral, and Monash Health, among others.

We move quickly where it matters and stay grounded in what’s proven, shaping healthcare’s next era. Ready for the challenge?

The Role

Heidi's core products are expanding in both scope and reach. Scribe already powers more than 3 million patient consultations a week, and Evidence and Remote are scaling behind it. We're now building out the New Bets function to create the next wave of new products.

This is a zero-to-one product role inside a company that already has proven impact and partnerships with the NHS, which is the combination every early-stage PM wants and almost never gets. Most v1s launch into silence. Yours go in front of clinicians who already open Heidi every day, and who will tell you within a week whether you've built something they need. You can ship on a Tuesday, watch a GP use it on a Thursday, and know where you stand by Friday. In addition to the external feedback loop, within the London Office, we have Clinicians sat within Customer Success, Regulatory Compliance and GTM, so there is plenty of lived experience within reach.

You'll own new bets end to end, not features on someone else's roadmap. You take a problem space from conviction to evidence: frame it, size the prize, prototype it, put it in front of real clinicians, and make the call. A few bets become Heidi's next product line. Most don't. Killing them cleanly, quickly and without ceremony is as much the craft as scaling the winners.

A small dedicated squad sits alongside you to build and test. If it needs a pilot scoped with a health system, you scope it. If it needs a landing page, you write it.

You might already be a PM. You might be a strategy consultant who is tired of recommending and wants to own what happens next. You might have run operations and spent the last two years fixing the product from the outside. The title matters less than the pattern: you build things, you move fast, and ambiguity makes you sharper, not slower.

What you'll do

• Own each bet end to end: the problem it goes after, why it matters now, and the goals and success metrics you set and are held accountable to

• Take each bet from thesis to evidence - frame the problem, size the prize and define what "working" means before anything gets built

• Prototype fast, often yourself: a v0 built in Cursor or Claude Code beats a sprint of engineering time spent on the wrong thing

• Get out of the building: sit in clinics, watch how visits actually run and turn what you see into the next sprint

• Design pilots with commercial and regional teams that produce a decision. Think real accounts, real usage, honest numbers

• Make the scale-or-kill call and own the narrative with founders, leadership and customers

• Do whatever the bet needs: pricing, positioning, onboarding, the launch email. There's no one else to hand it to, which is the point

• Graduate the winners into staffed product lines with roadmaps someone else can run, then start again

If we'd worked together the last 6 weeks, you'd have:

• Taken a bet from a one-page thesis to a working prototype in front of clinicians, and rewritten the thesis because of what they did with it

• Built the first version yourself in Claude Code over a weekend, because waiting for a sprint felt slower than learning

• Spent half-days with three customer accounts watching how the product fits (or doesn't) into a real clinical day, and come back with discrete tickets that changed the next sprint

• Killed a bet you liked, written the honest two-paragraph post-mortem and had the squad pointed at the next one by Monday

• Scoped a paid pilot with commercial for a product that didn't exist a month ago, with success metrics in place

• Walked the founders through a scale-or-kill recommendation and changed the roadmap with it

What you'll need

• 4+ years in product, strategy consulting, operations or within a founding team — we care more about what you've owned and shipped than the title on your CV

• Proof you build: a product with real users, an internal tool your old team still runs, a business, a prototype that got funded. Something that exists because you made it exist

• Analytical horsepower: you can size a market, structure an ambiguous problem and build a model that tells the truth rather than the story you wanted

• The discipline to define kill criteria before you fall in love with an idea, and the stomach to act on them

• Speed as a habit, with weekly demos and a bias to ship over a bias to plan

• You build with AI tools (Cursor, Claude Code, whatever ships faster) and can show what you've made with them

• Fluency with core LLM concepts and systems (prompting, fine-tuning, embeddings, retrieval, evaluation) and the judgment to translate these into reliable, user-facing products

• A romantic streak about software and a belief that great design transforms someone's day

• Strong opinions, weakly held: you'll shift the room when you're right

The Way We Work

1. Build to Last

We design for safety and reliability so clinicians, patients, and our teams can trust what we build every day.

2. Own Your Practice

Ideas rise on merit, not title, and everyone shares responsibility for the standards we set together.

3. Move Fast, Stay Steady

We move quickly but never at the cost of trust. Progress only matters if people can depend on what we make.

4. Make Others Better

Honest feedback, steady support, and shared growth keep our teams improving together.

Why you should join Heidi

• Real product momentum. We're not trying to generate interest, we're channelling it.

• Equity from day one. When Heidi wins, you win. You'll share directly in the success you help create.

• Unmatched impact. Play a pivotal role at a critical growth moment - working on a product that delivers tangible, real-world value to clinicians and patients every day.

• Work alongside world-class talent. Join a team of operators and builders who've scaled unicorns.

• Your health, covered. Comprehensive private medical and dental cover through Bupa, plus 24/7 mental health, coaching and wellbeing support through Sonder and a £100/month Healthy Heidi’s stipend.

• Global parental leave. 26 weeks paid for primary carers and 18 weeks for secondary carers, subject to eligibility.

• Fertility support. £7,000 one-off payment, eligibility applies.

• Learning & development. £700 per year for courses, books, memberships, conferences and more.

• Home office budget. £500 one-off to set up a workspace you actually want to work in.

• Recharge days after major milestones and busy periods so you can reset and come back strong.

• Work from anywhere for up to 4 weeks per year, wherever the world takes you.

• Clinical leave. 10 days per year for eligible clinical roles to maintain accreditation and requirements.

• Flexibility that works. A hybrid environment, with 3 days in the office.

Heidi’s commitment to Diversity, Equity and Inclusion

Heidi is dedicated to creating an equitable, inclusive, and supportive work environment that brings people together from diverse backgrounds, experiences, and perspectives. Our strength is in our differences. We're proud to be an equal opportunity employer and are proud to welcome all applicants as we're committed to promoting a culture of opportunity for all.

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