Senior Product Analyst, Commercial

Wayfindi; United Kingdom; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading fintech startup in the UK is seeking a Senior Product Analyst to drive data-informed strategies for user engagement and product growth. This role involves collaborating with commercial teams to analyze user value and enhance product performance. The ideal candidate has over 4 years of analytics experience, proficient in SQL and data visualization tools. This position offers strong growth opportunities with a competitive compensation package, flexibility in remote work, and a supportive team culture.

Benefits

Competitive salary and equity

Flexible work environment

25 days of annual leave plus public holidays

Private Medical Insurance

Online mental health support

Qualifications

• 4+ years of analytics experience in a subscription or consumer app environment.
• Ability to analyze LTV and profitability metrics effectively.
• Experience in implementing data quality best practices.

Responsibilities

• Drive product growth through discovery analysis to identify opportunities.
• Build frameworks to measure user LTV and profitability.
• Collaborate on modeling new product initiatives.

Skills

Analytics experience

SQL proficiency

Data visualization tools

Collaboration skills

Tools

Tableau

Looker

Python

Job description

At Cleo, we're not just building another fintech app. We're embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper intelligent financial advisor in their pocket. That's the future we're creating.

Cleo is a rare success story: a profitable, fast growing unicorn with over $200 million in ARR and growing over 2x year over year. This isn't just a job; it's a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.

If you're driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo's success as we scale, while growing alongside a company that's scaling fast, this might be your perfect fit.

UK App access: The Cleo app is no longer downloadable in the UK (but only until next year). If you're an existing user, you'll still have access to the app. But some features won't be available (just for a little while). Why? 99% of our users are based in the US – where financial health is often overlooked. We've decided to shift our focus to where we can provide the most value and make the greatest impact for users who need it most. Then we'll be able to apply what we learn to better support our UK users in the future.

About the role

Every person at Cleo cares about building a product customers love and scaling it to millions of people. To build this we need to know our customers and data inside out, in a way that spurs the whole company to action.

As a Senior Product Analyst in the Commercial team, you'll leverage data to shape Cleo's product and growth strategy at one of the UK's fastest growing startups. Your work will uncover what drives user value, engagement, retention, and ultimately company performance, turning insights into product and commercial impact.

Responsibilities

• Driving product growth through discovery analysis that identifies the highest impact opportunities across Cleo's ecosystem
• Building and maintaining frameworks to measure and analyse user LTV and company profitability
• Partnering with Commercial Associates to model how new product initiatives affect user value and company outcomes
• Uncovering opportunities to improve efficiency, reduce friction, and enhance product performance across user journeys
• Forecasting user, revenue, and profit growth grounded in behavioural and product metrics
• Building and maintaining reporting used by product squads, leadership, and the board to guide decisions
• Influencing the roadmap through clear, data driven recommendations grounded in user and product insights
• Building and maintaining robust data models in dbt to support scalable analytics

You'll bring a technical, product led approach to our growth and business model, breaking down every element of acquisition and lifetime value – investigating and improving our understanding, and partnering closely with product teams across the business to drive these metrics forward.

You’ll also sit within the wider data function here at Cleo; a hotshot team of 80 Product Analysts, Analytic Engineers, and Data Scientists with significant industry experience that are at the heart of everything we do at Cleo. You'll have the opportunity to work with them in building the data platform that is the engine of Cleo's growth.

We are looking for a self‑starter, focused on results, with a demonstrated success in using analytics to drive the understanding, growth, and success of a product.

What we’re looking for – Must haves

• You have 4+ years of analytics experience, ideally within a growth, subscription, or consumer app environment
• Comfortable analysing concepts such as LTV, unit economics, gross margin, profitability
• Highly proficient in writing analytical SQL
• Experience implementing best practices on data quality, documentation, and governance
• Strong ability to communicate findings to non‑technical stakeholders in a concise and engaging manner
• Strong collaboration skills – able to bridge product, data, and finance perspectives
• Avid user of data visualisation tools such as Tableau, Looker, Mode, or Count
• Highly motivated to work autonomously, with strong organisational and time‑management skills

Nice to haves

• Experience building or maintaining dbt models
• Proficiency in Python for deeper analysis, modelling, or automation
• Experience working in a digital product or experimentation‑driven environment

What do you get for all your hard work?

• A competitive compensation package (base + equity) with bi‑annual reviews, aligned to our quarterly OKR planning cycles.
• Work at one of the fastest growing tech startups, backed by top VC firms, Balderton & EQT Ventures
• A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.
• Flexibility. We can't fight for the world's financial health if we're not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work
• Work where you work best. We're a globally distributed team. If you live in London we have a hybrid approach, we'd love you to spend one day a week or more in our beautiful office. If you're outside of London, we'll encourage you to spend a couple of days with us a few times per year. And we'll cover your travel costs, naturally.

Other Benefits

• Company wide performance reviews every 6 months
• Generous pay increases for high performing team members
• Equity top ups for team members getting promoted
• 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo, up to 30 days)
• 6% employer matched pension in the UK
• Private Medical Insurance via Vitality, dental cover, and life assurance
• Enhanced parental leave
• 1 month paid sabbatical after 4 years at Cleo
• Regular socials and activities, online and in person
• We'll pay for your OpenAI subscription
• Online mental health support via Spill
• Workplace Nursery Scheme
• And many more!

Welcoming everyone

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.

If there's anything we can do to accommodate your specific situation, please let us know.