Senior/Principal Field Marketing Manager (m/f/d) - EMEA

-; Reading; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading technology company in Reading is seeking a customer-focused marketing leader to drive engagement and revenue growth in the EMEA region. The ideal candidate has over 10 years of marketing/sales experience and a strong understanding of account-based marketing. This role offers the chance to collaborate closely with sales and field marketing teams to ensure effective marketing activation.

Qualifications

• 10+ years of marketing and/or sales experience required.
• Must be located in UK and English speaking.
• Strong affinity for customer and sales success.

Responsibilities

• Plan marketing strategies and programs for revenue growth.
• Collaborate with regional sales leadership.
• Provide localization for marketing efforts.
• Lead regional sales communications.
• Monitor reports in SFDC for demand growth.

Skills

Account based marketing

Customer intimacy

Collaboration

Sales enablement

Strategic planning

Education

Bachelor's degree

Tools

Salesforce

CRM systems

Job description

Emerson T&M (Test & Measurement) is searching for a customer-focused marketing leader to join our Field Marketing team in EMEA. Based in the UK, the role collaborates closely with our EMEA field marketing and local sales teams to drive engagement, pipeline and revenue across our customers in EMEA. The experienced candidate deeply understands the UK and greater Europe test and measurement market, has a strong affinity for customer and sales success, experience in account-based marketing and sales enablement, and the ability to effectively collaborate with global, cross‑functional teams.

Accelerate your career! Apply today!

In This Role, Your Responsibilities Will Be:

• Be a trusted partner to EMEA sales & marketing leadership by understanding and supporting the needs of the region through careful planning of marketing strategies and programs that accelerate pipeline and revenue growth.
• Partner closely with regional sales leadership and account managers to understand the country business goals, related account landscape, and the specific goals identified to achieve revenue growth.
• Identify marketing strategy needed and collaborate with the greater marketing and BU teams across the globe to identify activities and develop the strategy, tactics, messaging and enablement to drive effective marketing activation in region.
• Leverage customer intimacy, sales relationships and knowledge of regional preferences and watering holes to provide localization needs and ensure regional relevancy of marketing and event efforts.
• Apply knowledge of industry and related associations, partners and third‑party media to improve NI awareness and ensure reaching local customers where they are.
• Lead regional sales communications (newsletters, trainings, regular updates) to ensure sales awareness and uptake of marketing campaign, content and local events. Ensure sales has access to and is using provided templates and materials to help drive customer engagement.
• Ensure activity effectives and demand growth by actively checking in with sales, monitoring reports in SFDC and enabling account‑specific communication and activation.

Who You Are:

You model collaboration across the organization. You are decisive and make high‑quality decisions, even when based on incomplete information or in the face of uncertainty. You pursue everything with energy, drive, and the need to finish.

For This Role, You Will Need:

• Bachelors degree, plus 10+ years of marketing and/or sales experience required
• Must be located in UK and English speaking

Preferred Qualifications That Set You Apart:

• Account based marketing experience preferred
• Knowledge of test and measurement industry a plus
• Salesforce / CRM experience preferred