Senior PR Officer (12-Month FTC Maternity Cover)

Birmingham Women's and Children's Hospital Charity; Brighton; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading healthcare charity in Brighton is seeking an experienced Senior PR Officer to drive impactful internal and external communication campaigns. The role involves creating engaging content, managing social media, and supporting the PR Manager to enhance public awareness about the charity's contributions toward women's health and children's wellbeing. Ideal candidates should have a strong background in PR, excellent storytelling skills, and the ability to work collaboratively in a fast-paced environment.

Qualifications

• Experience in PR and communications within a charity or similar organization.
• Excellent writing, editing, and proof-reading skills.
• Familiarity with content creation across various media formats.

Responsibilities

• Support planning and delivery of communication activities.
• Create engaging content for internal and external audiences.
• Manage and evaluate social media channels and reports.

Skills

Storytelling

Social media management

Content creation

Analytical skills

Communication standards

Job description

We’re looking for an ambitious and experienced Senior PR Officer to help plan and deliver engaging internal and external communication campaigns to support the delivery of our charities’ strategies and income goals. This is a hands‑on role and requires the skills needed to work in a fast‑paced environment. The successful candidate should have a flair for storytelling with the ability to deliver the charities’ messages and demonstrate their impact through audience‑specific content across traditional and social media channels, in written, video, graphic‑led formats.

If you’re excited by the opportunity to help increase overall public awareness of our two charities, including the difference we are making for women, sick kids and their families, we’d love to hear from you.

Responsibilities

• Support the PR Manager to plan, deliver and evaluate communication and engagement activities (through the delivery of the charity’s marketing and communications strategy), which maximise reach and increase supporter interaction and brand advocacy.
• Respond to general day‑to‑day requests for internal and external communications, ensuring in‑house styles and communication standards are met.
• Write, edit, proof‑read and film engaging content and articles for internal and external audiences, including delivery of the charity’s weekly column in the Birmingham Mail as well as its two main publications, Red Balloon and the Impact Newsletter.
• Support with the monitoring and management of the charity’s shared social media channels. Managing the weekly social media meetings – with both the fundraising and Trust communications team – to ensure all output is on brand and is coordinated.
• Monitor and evaluate communications activity against the objectives set for each project. Create reports for colleagues, senior management, trustees and partners which track media coverage and report on the effectiveness of campaigns, including press clippings, media sentiment and audience reach.
• Monitor and log media coverage and enquiries and support the production of the charity’s monthly evaluation dashboard.
• Keep media lists accurate and up to date to ensure all media sell‑ins are effective and will deliver the best results.
• Support with the creation of an impact story pipeline, actively seeking out stories and examples which align with the charity’s national strategic objectives.